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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

11.35
-0.62 (5.18%)
as of Aug 28, 2026, 8:00:00 pm Market Open.
580 watching
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Investor Insights
star iconAug 28, 2026, 12:00 am

This summary was created by AI, based on 18 opinions in the last 12 months.

BlackBerry (BB-T) is currently navigating a mixed landscape in the stock market, as reflected in recent reviews from experts. Many commend its transformation from a phone manufacturer to a software powerhouse focused on cybersecurity and automotive technologies, particularly its QNX operating system. However, concerns persist regarding its volatile nature and the sustainability of growth after years of negative returns on capital. While some analysts highlight promising recent performance and increased guidance, others caution against overvaluation and stress the need for more consistent growth. Despite its interesting technological offerings and potential for expansion within the automotive sector, the consensus remains cautious, urging a wait-and-see approach as the company's narrative evolves.

consensus icon
Consensus
Mixed
valuation icon
Valuation
Overvalued
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Similar
OTEX
HOLD

BlackBerry(BB.TO)

Jun 10, 2009
In very good shape. Smart phone market is going to continue to grow and will continue to be dominated by Research in Motion (RIM-T) and Apple (AAPL-Q). Both are still trading at pretty reasonable multiples.
Photo of Don LatoDon Lato
Owned
Unlock Rating
$92.50

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

Jun 09, 2009
(A Top Pick May 23/08. Down 29.21%.) (See the Pairs Trade in Top Picks.)
Photo of Ken McCordKen McCord
Owned
Unlock Rating
$90.68

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Jun 08, 2009
Being a value investor he is not likely to own this one on an ongoing basis. Great company and great product. Competition is heating up. Likes their long-term prospects but in the near term may be getting ahead of itself. Getting close to where you might want to take some profits.
Photo of Norman LevineNorman Levine
No
Unlock Rating
$91.60

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Jun 05, 2009
Stock can be volatile. They have managed to overcome all obstacles and become a world competitor. A growth stock so you have to be ready to take the ups and downs. If you want a Canadian tech stock, this is the place to go.
Photo of David CockfieldDavid Cockfield
Owned
Unlock Rating
$92.50

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

May 29, 2009
Continues to have very good business momentum. In the latest quarter they sold 3.9 million Blackberries and the estimate was only 3.3 million. Have 19.5% share of the smart phone market and growing. Guidance that margins will be growing.
Photo of Gerald Allaye-ChanGerald Allaye-Chan
Owned
Unlock Rating
$85.53

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

May 26, 2009
Looks like it is gaining market share on the consumer side. She is still cautious because she doesn't think the consumer has a lot of money and it will be hard to maintain the momentum. Would wait for the fall.
Photo of Laura WallaceLaura Wallace
No
Unlock Rating
$85.85

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

May 25, 2009
(A Top Pick May 26/08. Down 36.7%.) Continuing to take market share away from Apple (AAPL-Q) and others.
Photo of Bruce Campbell (1)Bruce Campbell (1)
Owned
Unlock Rating
$81.80

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

May 21, 2009
From a FMV point of view it still has a lot of upside potential. Could see the stock going to $100.
Photo of Ross HealyRoss Healy
No
Unlock Rating
$82.63

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

May 15, 2009
One of the leading growth stocks in Canada. The continued migration to smart phones is accelerating.
Photo of David BurrowsDavid Burrows
Owned
Unlock Rating
$85.23

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

May 13, 2009
Chart has a big gap up because of their excellent results. Will have a great deal of difficulty getting to $100 and expects it will pull back a little in the meantime. Really good entry point would be $75. If it drops below $65, it will hold there for a while.
Photo of Jeff Parent B. Eng. FCSI CIMJeff Parent B. Eng. FCSI CIMUnlock Rating
$81.55

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

May 12, 2009
Continues to deliver solid earnings growth, 20% this year and 20% next year. Trading at 15X earnings.
Photo of Steve CarlinSteve Carlin
Owned
Unlock Rating
$83.40

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

May 11, 2009
Gapped down in September of 08 and is now working back up to fill that gap. Thinks the stock could very easily get into the $100 range. Chart shows a breakout beyond the $72 area in the next stop is easily $98-$100.
Photo of Keith RichardsKeith RichardsUnlock Rating
$85.48

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

May 08, 2009
Difficulty for them is going to be competition from Apple's products coming down the pipe in North America. Their Storm did not turn out to be a great product but Pearl has done quite well. Trading at a very hefty multiple of around 20X earnings. He prefers Nokia (NOK-N).
Photo of David DriscollDavid Driscoll
No
Unlock Rating
$85.00

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

May 07, 2009
(A Top Pick May 8/08. Down 32.24%.) Doubled in the last 6 months because they have solved a lot of their problems on the consumer product side. Over $3 billion in cash and a lot of growth.
Photo of Greg A. Taylor, CFA, BBAGreg A. Taylor, CFA, BBA
Owned
Unlock Rating
$85.87

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

May 07, 2009
Have been able to execute and push into the consumer market. Gross margins are improving and multiples have dropped to a reasonable level.
Photo of Jim HuangJim HuangUnlock Rating
$85.87

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
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Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at: [email protected].

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