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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

12.63
-0.05 (0.39%)
as of Jul 22, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJul 22, 2026, 12:00 am

This summary was created by AI, based on 16 opinions in the last 12 months.

BlackBerry has undergone a significant transformation from a smartphone manufacturer to a focused software company, particularly in the automotive and cybersecurity sectors. Several experts note its strong results and positive guidance, acknowledging the growth in its QNX operating system, which is embedded in a substantial number of vehicles worldwide. However, there is a sense of caution regarding the stock's valuation, with many analysts indicating that it is currently overvalued based on its price-to-earnings ratio. Additionally, while the technical performance of the stock has improved, indicating a positive trading perspective, experts express concerns about its volatility and the sustainability of its growth. Overall, analysts are divided, with some expressing interest and others urging caution due to high valuations and the need for consistent performance.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Overvalued
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Similar
OTEX
BUY

BlackBerry(BB.TO)

Jun 05, 2009
Stock can be volatile. They have managed to overcome all obstacles and become a world competitor. A growth stock so you have to be ready to take the ups and downs. If you want a Canadian tech stock, this is the place to go.
Photo of David CockfieldDavid Cockfield
Owned
Unlock Rating
$92.50

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

May 29, 2009
Continues to have very good business momentum. In the latest quarter they sold 3.9 million Blackberries and the estimate was only 3.3 million. Have 19.5% share of the smart phone market and growing. Guidance that margins will be growing.
Photo of Gerald Allaye-ChanGerald Allaye-Chan
Owned
Unlock Rating
$85.53

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

May 26, 2009
Looks like it is gaining market share on the consumer side. She is still cautious because she doesn't think the consumer has a lot of money and it will be hard to maintain the momentum. Would wait for the fall.
Photo of Laura WallaceLaura Wallace
No
Unlock Rating
$85.85

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

May 25, 2009
(A Top Pick May 26/08. Down 36.7%.) Continuing to take market share away from Apple (AAPL-Q) and others.
Photo of Bruce Campbell (1)Bruce Campbell (1)
Owned
Unlock Rating
$81.80

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

May 21, 2009
From a FMV point of view it still has a lot of upside potential. Could see the stock going to $100.
Photo of Ross HealyRoss Healy
No
Unlock Rating
$82.63

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

May 15, 2009
One of the leading growth stocks in Canada. The continued migration to smart phones is accelerating.
Photo of David BurrowsDavid Burrows
Owned
Unlock Rating
$85.23

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

May 13, 2009
Chart has a big gap up because of their excellent results. Will have a great deal of difficulty getting to $100 and expects it will pull back a little in the meantime. Really good entry point would be $75. If it drops below $65, it will hold there for a while.
Photo of Jeff Parent B. Eng. FCSI CIMJeff Parent B. Eng. FCSI CIMUnlock Rating
$81.55

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

May 12, 2009
Continues to deliver solid earnings growth, 20% this year and 20% next year. Trading at 15X earnings.
Photo of Steve CarlinSteve Carlin
Owned
Unlock Rating
$83.40

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
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BUY

BlackBerry(BB.TO)

May 11, 2009
Gapped down in September of 08 and is now working back up to fill that gap. Thinks the stock could very easily get into the $100 range. Chart shows a breakout beyond the $72 area in the next stop is easily $98-$100.
Photo of Keith RichardsKeith RichardsUnlock Rating
$85.48

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

May 08, 2009
Difficulty for them is going to be competition from Apple's products coming down the pipe in North America. Their Storm did not turn out to be a great product but Pearl has done quite well. Trading at a very hefty multiple of around 20X earnings. He prefers Nokia (NOK-N).
Photo of David DriscollDavid Driscoll
No
Unlock Rating
$85.00

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

May 07, 2009
(A Top Pick May 8/08. Down 32.24%.) Doubled in the last 6 months because they have solved a lot of their problems on the consumer product side. Over $3 billion in cash and a lot of growth.
Photo of Greg A. Taylor, CFA, BBAGreg A. Taylor, CFA, BBA
Owned
Unlock Rating
$85.87

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

May 07, 2009
Have been able to execute and push into the consumer market. Gross margins are improving and multiples have dropped to a reasonable level.
Photo of Jim HuangJim HuangUnlock Rating
$85.87

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

May 05, 2009
Has done extremely well. Is above the resistance line. If technology keeps going up this stock will continue up. There is a possibility of some weakness and the stock could come back and bounce off the $70 line. On a pullback, he would look at getting in at around $70.
Photo of Brooke ThackrayBrooke ThackrayUnlock Rating
$88.67

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Apr 29, 2009
Good opportunities over the next two years. 16% earnings growth forecast for a year.
Photo of Robert McWhirterRobert McWhirterUnlock Rating
$80.00

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Apr 28, 2009
Never seems to fail. Just continues to do well with all its bold new ventures. Does not see Apple as a competitor. They are two different worlds. Each quarter, people get nervous as numbers come out.
Photo of Michael SmedleyMichael SmedleyUnlock Rating
$83.20

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
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