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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

13.08
-1.32 (9.17%)
as of Jun 5, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJun 6, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

BlackBerry (BB-T) is evolving from its historical roots as a phone manufacturer to a software-centric company, focusing heavily on cybersecurity and automotive technology. Experts noted a significant increase in deployments and revenue growth, particularly in embedded auto software and car security solutions. While there are positive trends and a 15% year-over-year revenue growth, many analysts remain cautious, citing that the stock has seen a massive run-up and may be vulnerable to pullbacks. The consensus acknowledges the innovative technology but expresses concern over its speculative nature and modest growth expectations. Several reviewers mentioned that while the company has transformed itself, the shares have become somewhat volatile, raising questions about sustainable growth in the long term.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Fair Value
review icon
Similar
OTEX
BUY

BlackBerry(BB.TO)

Jun 23, 2009
One of the riskiest large-cap stocks on the Canadian market. Had a gap down in February from its support level and then went back up in April and it is now coming down again. If it drops below $77 it will be going down to the low $60's but he is inclined to think it is going to go back up to the $90's. Use $75 as your Stop.
Photo of Jeff Parent B. Eng. FCSI CIMJeff Parent B. Eng. FCSI CIMUnlock Rating
$80.30

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
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HOLD

BlackBerry(BB.TO)

Jun 23, 2009
Well managed company. Latest quarter was above expectations on costs controls and growth. Expect there will be a lot of competition. Making inroads on the consumer side but the new iPhone is pretty impressive. Vulnerable to a little pullback.
Photo of Laura WallaceLaura WallaceUnlock Rating
$80.30

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Jun 19, 2009
Always falls victim about a week before they announce earnings because of whisper numbers. At the end of the day, they met their earnings expectations and going into their fiscal 2nd quarter the numbers are still very good. They continue to garner more market share. Will probably grow their earnings in excess of 20% this year. Very attractive valuation.
Photo of Steve CarlinSteve Carlin
Owned
Unlock Rating
$84.10

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

Jun 19, 2009
From a top-down perspective, this is a product that many people can't do without and want to upgrade when new products come out. On an annual basis estimates have been moving up. Ranks in the top 10% of his model. Would like to get it in the low $80's.
Photo of Stan WongStan Wong
No
Unlock Rating
$84.10

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Jun 15, 2009
(A Top Pick June 16/08. Down 36.96%.) Stopped out last summer at about $120, which would've made him down 16.78%. Bought back in mid-$50's in March and is still buying. Currently a lot of restocking because of lower inventories. Secondly, cost of phone parts are falling. Reporting earnings this week and he is guessing that gross margins could expand more than expected. Winning market share globally.
Photo of David BurrowsDavid Burrows
Owned
Unlock Rating
$90.90

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
PARTIAL SELL

BlackBerry(BB.TO)

Jun 15, 2009
Caller bought at $40. Sell? Demonstrably a great company but great companies sometimes get ahead of themselves in the stock price. He would sell half of it and try to buy it back a little lower. Will trade in a range and $90's will be at the high end.
Photo of Michael DecterMichael Decter
Owned
Unlock Rating
$90.90

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Jun 11, 2009
The whole technology sector right now is very exciting. The competition between the Apple Android, Palm Free and this one is very exciting.
Photo of Mike S. Newton, CIM FCSIMike S. Newton, CIM FCSI
Owned
Unlock Rating
$94.36

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Jun 11, 2009
Thinks the US guys are coming back in on this. The stats on the smart phone market shows they are taking a great share and that is one of the faster growing areas of the business. Their solution makes money for the carriers and the carriers are the guys that are selling it. Only trading at about 16X next year's earnings.
Photo of John ZechnerJohn Zechner
Owned
Unlock Rating
$94.36

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
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HOLD

BlackBerry(BB.TO)

Jun 10, 2009
In very good shape. Smart phone market is going to continue to grow and will continue to be dominated by Research in Motion (RIM-T) and Apple (AAPL-Q). Both are still trading at pretty reasonable multiples.
Photo of Don LatoDon Lato
Owned
Unlock Rating
$92.50

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

Jun 09, 2009
(A Top Pick May 23/08. Down 29.21%.) (See the Pairs Trade in Top Picks.)
Photo of Ken McCordKen McCord
Owned
Unlock Rating
$90.68

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Jun 08, 2009
Being a value investor he is not likely to own this one on an ongoing basis. Great company and great product. Competition is heating up. Likes their long-term prospects but in the near term may be getting ahead of itself. Getting close to where you might want to take some profits.
Photo of Norman LevineNorman Levine
No
Unlock Rating
$91.60

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Jun 05, 2009
Stock can be volatile. They have managed to overcome all obstacles and become a world competitor. A growth stock so you have to be ready to take the ups and downs. If you want a Canadian tech stock, this is the place to go.
Photo of David CockfieldDavid Cockfield
Owned
Unlock Rating
$92.50

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

May 29, 2009
Continues to have very good business momentum. In the latest quarter they sold 3.9 million Blackberries and the estimate was only 3.3 million. Have 19.5% share of the smart phone market and growing. Guidance that margins will be growing.
Photo of Gerald Allaye-ChanGerald Allaye-Chan
Owned
Unlock Rating
$85.53

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

May 26, 2009
Looks like it is gaining market share on the consumer side. She is still cautious because she doesn't think the consumer has a lot of money and it will be hard to maintain the momentum. Would wait for the fall.
Photo of Laura WallaceLaura Wallace
No
Unlock Rating
$85.85

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

May 25, 2009
(A Top Pick May 26/08. Down 36.7%.) Continuing to take market share away from Apple (AAPL-Q) and others.
Photo of Bruce Campbell (1)Bruce Campbell (1)
Owned
Unlock Rating
$81.80

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
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