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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

11.35
-0.62 (5.18%)
as of Aug 28, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconAug 28, 2026, 12:00 am

This summary was created by AI, based on 18 opinions in the last 12 months.

BlackBerry (BB-T) is currently navigating a mixed landscape in the stock market, as reflected in recent reviews from experts. Many commend its transformation from a phone manufacturer to a software powerhouse focused on cybersecurity and automotive technologies, particularly its QNX operating system. However, concerns persist regarding its volatile nature and the sustainability of growth after years of negative returns on capital. While some analysts highlight promising recent performance and increased guidance, others caution against overvaluation and stress the need for more consistent growth. Despite its interesting technological offerings and potential for expansion within the automotive sector, the consensus remains cautious, urging a wait-and-see approach as the company's narrative evolves.

consensus icon
Consensus
Mixed
valuation icon
Valuation
Overvalued
review icon
Similar
OTEX
BUY

BlackBerry(BB.TO)

Jul 15, 2009
(Market Call Minute.) They are a commanding presence now in smart phones. Market share has gone from 8% to maybe 25% next year. There are huge margins on smart phones.
Photo of Ken McCordKen McCordUnlock Rating
$78.40

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Jul 14, 2009
You need to have a lot of things continue to happen correctly in terms of growth expectations in order to justify the stock price. This is not a scenario he wants to be in when owning for the long haul. Prefers the global space instead such as Nokia (NOK-N).
Photo of Karl BergerKarl Berger
No
Unlock Rating
$75.34

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Jul 13, 2009
Well positioned in the smart phone market, the fastest growing area in wireless. Market share continues to rise at the expense of Nokia (NOK-N) and Apple (AAPL-Q). Have the carrier agreements in place, which is key. Carriers have an incentive to sell most of their phones because it is more profitable for them. Trading at 14X earnings.
Photo of John ZechnerJohn Zechner
Owned
Unlock Rating
$77.00

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Jul 08, 2009
Had a very strong quarter that was justified. Trading at about 15X 2009 earnings. This is a long-term story that is in its very early stages. He would Buy and Hold.
Photo of Gordon ReidGordon ReidUnlock Rating
$76.45

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

Jun 30, 2009
This is the great Canadian growth stock. This is a stock that trades with the market and he is not overly optimistic on the market over the next little while. If you can get it in the high $70's and nibble away.
Photo of Lyle SteinLyle Stein
No
Unlock Rating
$82.68

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Jun 26, 2009
On a valuation basis it can look quite expensive. They are very dominant in the smart phone market, particularly in North America and business applications. They are getting a lot of competition but they keep coming out with great products. Missed the 2nd quarter profit and sales projections.
Photo of Michael SprungMichael Sprung
No
Unlock Rating
$81.61

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Jun 25, 2009
Still mid to high teens multiple, which is about a 20% discount to the Apple (AAPL-Q) multiple. Showing good growth.
Photo of Bruce Campbell (1)Bruce Campbell (1)
Owned
Unlock Rating
$80.12

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Jun 23, 2009
One of the riskiest large-cap stocks on the Canadian market. Had a gap down in February from its support level and then went back up in April and it is now coming down again. If it drops below $77 it will be going down to the low $60's but he is inclined to think it is going to go back up to the $90's. Use $75 as your Stop.
Photo of Jeff Parent B. Eng. FCSI CIMJeff Parent B. Eng. FCSI CIMUnlock Rating
$80.30

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Jun 23, 2009
Well managed company. Latest quarter was above expectations on costs controls and growth. Expect there will be a lot of competition. Making inroads on the consumer side but the new iPhone is pretty impressive. Vulnerable to a little pullback.
Photo of Laura WallaceLaura WallaceUnlock Rating
$80.30

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Jun 19, 2009
Always falls victim about a week before they announce earnings because of whisper numbers. At the end of the day, they met their earnings expectations and going into their fiscal 2nd quarter the numbers are still very good. They continue to garner more market share. Will probably grow their earnings in excess of 20% this year. Very attractive valuation.
Photo of Steve CarlinSteve Carlin
Owned
Unlock Rating
$84.10

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

Jun 19, 2009
From a top-down perspective, this is a product that many people can't do without and want to upgrade when new products come out. On an annual basis estimates have been moving up. Ranks in the top 10% of his model. Would like to get it in the low $80's.
Photo of Stan WongStan Wong
No
Unlock Rating
$84.10

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Jun 15, 2009
(A Top Pick June 16/08. Down 36.96%.) Stopped out last summer at about $120, which would've made him down 16.78%. Bought back in mid-$50's in March and is still buying. Currently a lot of restocking because of lower inventories. Secondly, cost of phone parts are falling. Reporting earnings this week and he is guessing that gross margins could expand more than expected. Winning market share globally.
Photo of David BurrowsDavid Burrows
Owned
Unlock Rating
$90.90

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
PARTIAL SELL

BlackBerry(BB.TO)

Jun 15, 2009
Caller bought at $40. Sell? Demonstrably a great company but great companies sometimes get ahead of themselves in the stock price. He would sell half of it and try to buy it back a little lower. Will trade in a range and $90's will be at the high end.
Photo of Michael DecterMichael Decter
Owned
Unlock Rating
$90.90

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Jun 11, 2009
The whole technology sector right now is very exciting. The competition between the Apple Android, Palm Free and this one is very exciting.
Photo of Mike S. Newton, CIM FCSIMike S. Newton, CIM FCSI
Owned
Unlock Rating
$94.36

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Jun 11, 2009
Thinks the US guys are coming back in on this. The stats on the smart phone market shows they are taking a great share and that is one of the faster growing areas of the business. Their solution makes money for the carriers and the carriers are the guys that are selling it. Only trading at about 16X next year's earnings.
Photo of John ZechnerJohn Zechner
Owned
Unlock Rating
$94.36

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
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disclaimer

Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at: [email protected].

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