BlackBerry (BB.TO) Buy, Sell or Hold

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BlackBerry (BB.TO)

13.08

-1.32 (9.17%)

as of Jun 5, 2026, 8:00:00 pm Market Open.

580 watching

Investor Insights

Jun 6, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

BlackBerry (BB-T) is evolving from its historical roots as a phone manufacturer to a software-centric company, focusing heavily on cybersecurity and automotive technology. Experts noted a significant increase in deployments and revenue growth, particularly in embedded auto software and car security solutions. While there are positive trends and a 15% year-over-year revenue growth, many analysts remain cautious, citing that the stock has seen a massive run-up and may be vulnerable to pullbacks. The consensus acknowledges the innovative technology but expresses concern over its speculative nature and modest growth expectations. Several reviewers mentioned that while the company has transformed itself, the shares have become somewhat volatile, raising questions about sustainable growth in the long term.

Consensus

Cautious

Valuation

Fair Value

Similar

OTEX

BUY

(Market Call Minute.) Getting market share in the consumer market. A tough business but they keep on creating great instruments.

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COMMENT

Attempting to get some of the Nortel assets. There is enough national interest in this that they will probably reopen the deal and this company will get some of the patents and they will be better for this.

BUY

Has produced very nice earnings. Stock was a little up today on the announcement of their Storm that is going to be sold by Wal-Mart (WMT-N) at $48. Broadening their target market. Very cheap.

BUY

Likes this one. Blackberry is going full force right now. Every business person has one and they'll want the new one when it comes out every 6 months or so. Estimates have been going up in terms of what their earnings are.

COMMENT

Their attempt at getting some Nortel (NT-T) material should not have any affect on the stock price. A serious question is how do they combat the onslaught of Apple’s iPhone (AAPL-Q), Palm’s devices (PALM-Q) and the others that are undoubtedly coming out of the far east.

DON'T BUY

Key question is what do they want with Nortel causing them to bid $1.1 billion. Until there is some clarity on this hill keep it on the back burner.

PAST TOP PICK

(A Top Pick July 22/08. Down 29.27%.) Still likes the smart phone trend.

BUY

Have expanded successfully into the consumer market. Competing neck and neck with Apple (AAPL-Q) and Nokia (NOK-N). However, they are not immune to the economic cycles. They will continue to do well and it's a matter of picking your entry point.

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BUY

(Market Call Minute.) They are a commanding presence now in smart phones. Market share has gone from 8% to maybe 25% next year. There are huge margins on smart phones.

COMMENT

You need to have a lot of things continue to happen correctly in terms of growth expectations in order to justify the stock price. This is not a scenario he wants to be in when owning for the long haul. Prefers the global space instead such as Nokia (NOK-N).

TOP PICK

Well positioned in the smart phone market, the fastest growing area in wireless. Market share continues to rise at the expense of Nokia (NOK-N) and Apple (AAPL-Q). Have the carrier agreements in place, which is key. Carriers have an incentive to sell most of their phones because it is more profitable for them. Trading at 14X earnings.

BUY

Had a very strong quarter that was justified. Trading at about 15X 2009 earnings. This is a long-term story that is in its very early stages. He would Buy and Hold.

BUY ON WEAKNESS

This is the great Canadian growth stock. This is a stock that trades with the market and he is not overly optimistic on the market over the next little while. If you can get it in the high $70's and nibble away.

COMMENT

On a valuation basis it can look quite expensive. They are very dominant in the smart phone market, particularly in North America and business applications. They are getting a lot of competition but they keep coming out with great products. Missed the 2nd quarter profit and sales projections.

BUY

Still mid to high teens multiple, which is about a 20% discount to the Apple (AAPL-Q) multiple. Showing good growth.

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