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BlackBerry (BB.TO)
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TSE:BB

BlackBerry (BB.TO)

13.08
-1.32 (9.17%)
as of Jun 5, 2026, 8:00:00 pm Market Open.
580 watching
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Investor Insights
star iconJun 6, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

BlackBerry (BB-T) is evolving from its historical roots as a phone manufacturer to a software-centric company, focusing heavily on cybersecurity and automotive technology. Experts noted a significant increase in deployments and revenue growth, particularly in embedded auto software and car security solutions. While there are positive trends and a 15% year-over-year revenue growth, many analysts remain cautious, citing that the stock has seen a massive run-up and may be vulnerable to pullbacks. The consensus acknowledges the innovative technology but expresses concern over its speculative nature and modest growth expectations. Several reviewers mentioned that while the company has transformed itself, the shares have become somewhat volatile, raising questions about sustainable growth in the long term.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Fair Value
review icon
Similar
OTEX
TOP PICK

BlackBerry(BB.TO)

Dec 09, 2009
Very attractive at 13-14 times Feb/11 earnings. Investors are concerned about the loss of market share and shrinkage of margins but there is a huge growing and expanding market. One of the 2 dominant players in the industry.
Photo of Don LatoDon Lato
Owned
Unlock Rating
$67.82

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Dec 08, 2009
Just announced some sort of entrée into the Chinese handheld market, which is brilliant. Thinks it will remain the leader in the e-mail handheld mailing configurations. Trading at a multiple of 14, which is not bad.
Photo of Michael SmedleyMichael Smedley
Owned
Unlock Rating
$65.09

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Dec 08, 2009
He is a value investor and is not likely to own this one, but one might get tempted and he is, but he is worried about the increase in competition in this space. One day Nokia may come up with a product that is a hit in North America.
Photo of Norman LevineNorman Levine
No
Unlock Rating
$65.09

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Dec 07, 2009
Reports 17th Dec. and has started to act a little better in the last few days and there are rumblings that the quarter will be decent. Trading at 11 or 12 times earnings.
Photo of Bruce Campbell (1)Bruce Campbell (1)Unlock Rating
$63.40

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Nov 30, 2009
(A Top Pick Nov 20/08. Up 13.4%.) A profitable device for the carriers to sell. Smart phone market is still the fastest growing area of wireless right now. Clean balance sheet and growing 25% a year. Trading at 12X forward earnings.
Photo of John ZechnerJohn Zechner
Owned
Unlock Rating
$60.97

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Nov 27, 2009
Year-to-date it is up about 24% but is being hammered recently. Trading at about 14X trailing earnings. Getting a lot of competition. Has always been dominant in the business sector. Too expensive for him.
Photo of Michael SprungMichael Sprung
No
Unlock Rating
$61.45

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
WAIT

BlackBerry(BB.TO)

Nov 26, 2009
Trading at multiples that is attractive but outlook is of some concern. Probably the dominant player in the enterprise market. Consumer market and competition there is brutal. Younger generation is going to the iPhone, not the Blackberry. Reporting Dec 17 so wait for that before investing.
Photo of Laura WallaceLaura Wallace
No
Unlock Rating
$61.60

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Nov 26, 2009
(Market Call Minute.) Likes the smart phone market and all the bad news is now reflected in the valuation.
Photo of Christine PooleChristine PooleUnlock Rating
$61.60

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Nov 23, 2009
Technology tends to do well from October 9 to about January 17, when the consumer electronic show goes on in Vegas.
Photo of Brooke ThackrayBrooke ThackrayUnlock Rating
$63.47

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Nov 20, 2009
Caller is down and wants to recover somehow. A: Write a $62 Put which obligates you to Buy more shares at $62. You could probably go out to January/February and get $2 or $3 a share for it and hope that it doesn't fall much lower. Alternatively you could write a December Call around $64 or $66 and then Buy a Call a little further up to create a spread.
Photo of Richard CroftRichard CroftUnlock Rating
$63.66

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Nov 19, 2009
Ranks 140 out of 600 companies in his system. Well managed company and great product but there is more competition coming. This is a trading type of stock.
Photo of Douglas KeeDouglas Kee
Owned
Unlock Rating
$62.71

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Nov 19, 2009
Can't stand the volatility. Doesn't think their device is as good as the iPhone because it doesn't have the functionality on the Internet. He is worried about what happens to the next generation of users and the competition.
Photo of David BaskinDavid Baskin
No
Unlock Rating
$62.71

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
STRONG BUY

BlackBerry(BB.TO)

Nov 11, 2009
Came down on fears that it couldn't keep up in the smart phone arena. Smart phone is a growing area. With earnings they are showing and the growth rate makes this a terrific buy at this price. 15X earnings.
Photo of Gordon ReidGordon ReidUnlock Rating
$67.78

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Nov 10, 2009
Great balance sheet. Smart phone business is going to grow by leaps and bounds. Doing all the right things but he doesn't know who has the best technology and who is going to win at the end of the day.
Photo of Barry SchwartzBarry Schwartz
No
Unlock Rating
$66.80

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Nov 09, 2009
Big miss on their strategy so Apple (AAPL-Q) has leapt far ahead of them in the consumer space. ECO (?) system is not well enough developed and friendly enough for 3rd party application development
Photo of Andrew McCreathAndrew McCreathUnlock Rating
$65.06

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
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