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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

13.08
-1.32 (9.17%)
as of Jun 5, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJun 6, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

BlackBerry (BB-T) is evolving from its historical roots as a phone manufacturer to a software-centric company, focusing heavily on cybersecurity and automotive technology. Experts noted a significant increase in deployments and revenue growth, particularly in embedded auto software and car security solutions. While there are positive trends and a 15% year-over-year revenue growth, many analysts remain cautious, citing that the stock has seen a massive run-up and may be vulnerable to pullbacks. The consensus acknowledges the innovative technology but expresses concern over its speculative nature and modest growth expectations. Several reviewers mentioned that while the company has transformed itself, the shares have become somewhat volatile, raising questions about sustainable growth in the long term.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Fair Value
review icon
Similar
OTEX
BUY

BlackBerry(BB.TO)

Jan 27, 2010
Good value here. The risk is the smart phone market, which is getting more crowded. He believes this company is going to remain the cornerstone of this. Because they run their own network, they have many secondary advantages. Looking at this one now.
Photo of Peter HofstraPeter Hofstra
No
Unlock Rating
$68.18

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jan 27, 2010
Stock has oscillated over the last several months because of concerns on competition. Too early to tell. Very strong in the business segment. Multiples are more reasonable than they have been but still not out of level that would interest him.
Photo of Michael SprungMichael Sprung
No
Unlock Rating
$68.18

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
SELL

BlackBerry(BB.TO)

Jan 15, 2010
Really scary stock now. Could drop back to $60 or so quite easily and then hold. Fundamentally there is a lot of pressure because of new entrants. Use as a trading stock between $60 and $70. Expects to sell his shares soon.
Photo of Jeff Parent B. Eng. FCSI CIMJeff Parent B. Eng. FCSI CIM
Owned
Unlock Rating
$67.96

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Jan 11, 2010
Likes smart phones, which is growing at 25%. Rim is well positioned and represents good value. Focused on growing internationally. Into the consumer market now and have to introduce new models at lower prices. Volume will more than offset lower prices.
Photo of Christine PooleChristine Poole
Owned
Unlock Rating
$66.67

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jan 11, 2010
Gives him the heebie-jeebies. Stock looks like it wants to go lower from the point of view of competition. Concerned about their intention to use up to $1.3 billion of their $1.6 billion cash to buy back stock. Stock is 5X BV, which means an instant rate of return of minus 80%. This will trash the balance sheet.
Photo of Ross HealyRoss HealyUnlock Rating
$66.67

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jan 05, 2010
Difficult space because consumer products is almost becoming commoditized so the space is incredibly crowded from a margin perspective. Would prefer something like Cisco (CSCO-Q) that creates the bandwidth that cell phones are going to run off of.
Photo of Karl BergerKarl Berger
No
Unlock Rating
$67.70

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

Jan 04, 2010
Thinks smart phones will grow by 20%-30% over the next couple of years. This company will get its fair share. There is a lot of competition. Hasn't been this cheap in a while. Very volatile. Try to buy in the $60 range.
Photo of Barry SchwartzBarry Schwartz
No
Unlock Rating
$68.74

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

Dec 30, 2009
(A Top Pick Feb 2w3/09. Up 51.6%.) In spite of competition he loves the valuation of 13X forward earnings, which is half of Apple’s (AAPL-Q).
Photo of Bruce Campbell (1)Bruce Campbell (1)
Owned
Unlock Rating
$71.05

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

Dec 23, 2009
(A Top Pick Feb 2/09. Up 2.43%.) A little concerned over the next couple of quarters.
Photo of John ZechnerJohn Zechner
Owned
Unlock Rating
$70.75

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Dec 23, 2009
(Market Call Minute.) Hold, with a possible Sell. Competition is getting much more intense.
Photo of Norman LevineNorman LevineUnlock Rating
$70.75

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
SELL

BlackBerry(BB.TO)

Dec 22, 2009
Because he is in a value camp, this is always a difficult one for him to step up to. Perhaps there were opportunities earlier on. Build into RIM are expectations of future growth when smart phones are ubiquitous. Had big earnings this week. He would be tempted to take profits.
Photo of Michael SprungMichael SprungUnlock Rating
$70.75

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Dec 18, 2009
On a fundamental basis he sees RIM (RIM-T) and Apple (AAPL-Q) as good companies. Smart phones are an area of growth globally. Of the 2 he feels this is more fairly valued.
Photo of Philip DoylePhilip Doyle
No
Unlock Rating
$73.96

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Dec 17, 2009
This stock is driven by earnings reports and they had one today. We consider this as a stock from a trading perspective. If he gets back up to the $90's, you might consider selling and go back in on weakness.
Photo of Stan WongStan Wong
Owned
Unlock Rating
$67.05

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
STRONG BUY

BlackBerry(BB.TO)

Dec 16, 2009
Convinced the company is on the right path. The key question right now are gross margins. World is concerned that gross margins are going to get decimated because they are going down market (trying to penetrate a deeper market), which he doesn't agree with. As long as they can hold gross margins at 43%-44% study, this is a screaming buy. Will show 25% earnings growth on a year-over-year basis.
Photo of Steve CarlinSteve Carlin
Owned
Unlock Rating
$68.39

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Dec 14, 2009
Likes it very much. First class technology and management, 50% market share on N.A., 20% globally. Thinks they will continue to be a market leader with earnings growing at 20% per year. Stock is cheap. Is going to add to his position.
Photo of Peter BriegerPeter Brieger
Owned
Unlock Rating
$66.96

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
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