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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

12.63
-0.05 (0.39%)
as of Jul 22, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJul 22, 2026, 12:00 am

This summary was created by AI, based on 16 opinions in the last 12 months.

BlackBerry has undergone a significant transformation from a smartphone manufacturer to a focused software company, particularly in the automotive and cybersecurity sectors. Several experts note its strong results and positive guidance, acknowledging the growth in its QNX operating system, which is embedded in a substantial number of vehicles worldwide. However, there is a sense of caution regarding the stock's valuation, with many analysts indicating that it is currently overvalued based on its price-to-earnings ratio. Additionally, while the technical performance of the stock has improved, indicating a positive trading perspective, experts express concerns about its volatility and the sustainability of its growth. Overall, analysts are divided, with some expressing interest and others urging caution due to high valuations and the need for consistent performance.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Overvalued
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Similar
OTEX
BUY

BlackBerry(BB.TO)

Feb 01, 2010
About as cheap as it has ever been. Apple (AAPL-Q) and this company are the 2 main major competitors who are gaining market share and Nokia (NOK-N) has the brand.
Photo of Gavin GrahamGavin GrahamUnlock Rating
$68.06

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

Feb 01, 2010
(A Top Pick Feb 2/09. Down 2.4%.) Still likes. As cheap as it has ever been. Have the carrier relations on a global basis to continue to compete. Smart phone market is growing. Trading at 16X current earnings.
Photo of John ZechnerJohn Zechner
Owned
Unlock Rating
$68.06

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Jan 29, 2010
One of the pioneers for e-mail enabled smart phones and they do their thing very well. International growth is phenomenal. Trading at only 10-12 X multiples on next year's earnings and growing at 16%-20%. Too cheap to ignore.
Photo of Jim HuangJim Huang
Owned
Unlock Rating
$67.47

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Jan 28, 2010
A way to play the smart phone market. Smart phones are starting to steal share from cell phones. Smart phone share is that about 25% and should grow significantly. Trading at only 13X earnings while earnings are growing at 20%.
Photo of Colin StewartColin Stewart
Owned
Unlock Rating
$68.83

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Jan 27, 2010
Good value here. The risk is the smart phone market, which is getting more crowded. He believes this company is going to remain the cornerstone of this. Because they run their own network, they have many secondary advantages. Looking at this one now.
Photo of Peter HofstraPeter Hofstra
No
Unlock Rating
$68.18

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jan 27, 2010
Stock has oscillated over the last several months because of concerns on competition. Too early to tell. Very strong in the business segment. Multiples are more reasonable than they have been but still not out of level that would interest him.
Photo of Michael SprungMichael Sprung
No
Unlock Rating
$68.18

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
SELL

BlackBerry(BB.TO)

Jan 15, 2010
Really scary stock now. Could drop back to $60 or so quite easily and then hold. Fundamentally there is a lot of pressure because of new entrants. Use as a trading stock between $60 and $70. Expects to sell his shares soon.
Photo of Jeff Parent B. Eng. FCSI CIMJeff Parent B. Eng. FCSI CIM
Owned
Unlock Rating
$67.96

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Jan 11, 2010
Likes smart phones, which is growing at 25%. Rim is well positioned and represents good value. Focused on growing internationally. Into the consumer market now and have to introduce new models at lower prices. Volume will more than offset lower prices.
Photo of Christine PooleChristine Poole
Owned
Unlock Rating
$66.67

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jan 11, 2010
Gives him the heebie-jeebies. Stock looks like it wants to go lower from the point of view of competition. Concerned about their intention to use up to $1.3 billion of their $1.6 billion cash to buy back stock. Stock is 5X BV, which means an instant rate of return of minus 80%. This will trash the balance sheet.
Photo of Ross HealyRoss HealyUnlock Rating
$66.67

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jan 05, 2010
Difficult space because consumer products is almost becoming commoditized so the space is incredibly crowded from a margin perspective. Would prefer something like Cisco (CSCO-Q) that creates the bandwidth that cell phones are going to run off of.
Photo of Karl BergerKarl Berger
No
Unlock Rating
$67.70

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

Jan 04, 2010
Thinks smart phones will grow by 20%-30% over the next couple of years. This company will get its fair share. There is a lot of competition. Hasn't been this cheap in a while. Very volatile. Try to buy in the $60 range.
Photo of Barry SchwartzBarry Schwartz
No
Unlock Rating
$68.74

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

Dec 30, 2009
(A Top Pick Feb 2w3/09. Up 51.6%.) In spite of competition he loves the valuation of 13X forward earnings, which is half of Apple’s (AAPL-Q).
Photo of Bruce Campbell (1)Bruce Campbell (1)
Owned
Unlock Rating
$71.05

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

Dec 23, 2009
(A Top Pick Feb 2/09. Up 2.43%.) A little concerned over the next couple of quarters.
Photo of John ZechnerJohn Zechner
Owned
Unlock Rating
$70.75

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Dec 23, 2009
(Market Call Minute.) Hold, with a possible Sell. Competition is getting much more intense.
Photo of Norman LevineNorman LevineUnlock Rating
$70.75

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
SELL

BlackBerry(BB.TO)

Dec 22, 2009
Because he is in a value camp, this is always a difficult one for him to step up to. Perhaps there were opportunities earlier on. Build into RIM are expectations of future growth when smart phones are ubiquitous. Had big earnings this week. He would be tempted to take profits.
Photo of Michael SprungMichael SprungUnlock Rating
$70.75

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
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