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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

13.08
-1.32 (9.17%)
as of Jun 5, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJun 6, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

BlackBerry (BB-T) is evolving from its historical roots as a phone manufacturer to a software-centric company, focusing heavily on cybersecurity and automotive technology. Experts noted a significant increase in deployments and revenue growth, particularly in embedded auto software and car security solutions. While there are positive trends and a 15% year-over-year revenue growth, many analysts remain cautious, citing that the stock has seen a massive run-up and may be vulnerable to pullbacks. The consensus acknowledges the innovative technology but expresses concern over its speculative nature and modest growth expectations. Several reviewers mentioned that while the company has transformed itself, the shares have become somewhat volatile, raising questions about sustainable growth in the long term.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Fair Value
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Similar
OTEX
COMMENT

BlackBerry(BB.TO)

Nov 06, 2009
Long-term outlook for smart phones is good because of only 20% penetration. Didn't meet expectations last quarter and Apple (AAPL-Q) is starting to move into others territories. Have to integrate both business and customers and on more than 4 or 5 different platforms, squeezing margins. Trading at 15X earnings, which is more in line with what expectations are for the next couple of years.
Photo of David DriscollDavid Driscoll
No
Unlock Rating
$63.20

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
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SELL

BlackBerry(BB.TO)

Nov 05, 2009
Had a huge gap-down and broke below its 200-day moving average and is now in a very negative space. Look for a rally and try to get out at $69.50 or $69.60.
Photo of Ron MeiselsRon MeiselsUnlock Rating
$61.65

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Nov 04, 2009
Wouldn't buy a position at this time. Estimates have been slowly creeping down. Would prefer Apple (AAPL-Q). If you own you could continue to hold.
Photo of Stan WongStan Wong
Owned
Unlock Rating
$61.39

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

Nov 03, 2009
It’s trading much cheaper than it was. They are moving business from high margin corporate to consumer. ASPs have to come down on their products. The question is if margins are going to drop considerably. They were 51% and now are 44%. There are some tough times ahead for smart phone marketplace. Buy at $55.
Photo of Paul Harris, CFAPaul Harris, CFA
Owned
Unlock Rating
$63.89

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

Nov 02, 2009
Recently bought half a position and will be looking to average down. Citicorp (C-N) downgraded the stock to a Sell and boosted Motorola (MOT-N) because of their Droid handset and Android software. Looking for an erosion of prices. Expect market multiples to match the TSX for the next 2 years.
Photo of Peter BriegerPeter Brieger
Owned
Unlock Rating
$60.15

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Oct 30, 2009
Multiple is down to 15 times and is looking more attractive. Unique product. There is a lot of new competition with iPhones but none of them quite meet RIM’s standards. Technically has just broken down so not a stock that you want to jump into.
Photo of David CockfieldDavid Cockfield
Owned
Unlock Rating
$63.82

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Oct 29, 2009
Fabulous company, product and management. Has a ton of competition, specifically from iPhones, which have a lot of apps that RIM doesn't have. iPhones are eating into them right now and unless they can come out with a killer app it will have significant problems.
Photo of Derek Webb, CFADerek Webb, CFAUnlock Rating
$65.43

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
STRONG BUY

BlackBerry(BB.TO)

Oct 28, 2009
13X earnings and 25% earnings growth makes it a good buy. Could see it doubling in a few years but could see it reaching $100. Not losing market share. Apple (AAPL-Q) is growing a bit faster. Nokia (NOK-N) and Motorola (MOT-N) are the ones losing market share
Photo of Bruce Campbell (1)Bruce Campbell (1)
Owned
Unlock Rating
$65.40

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
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N/A

BlackBerry(BB.TO)

Oct 27, 2009
Bought with Apple because he didn’t know who would win. You might want to pick up on this right before Christmas. Get out soon and get back in after at least 30 days.
Photo of Mike S. Newton, CIM FCSIMike S. Newton, CIM FCSI
Owned
Unlock Rating
$67.70

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
N/A

BlackBerry(BB.TO)

Oct 23, 2009
You could buy this stock at a limit price, or sell a $68 Put option for $2.50-$3 for a two-month option. If the price goes below $68 then you get it at that price less the amount you sold the option for.
Photo of Richard CroftRichard CroftUnlock Rating
$69.20

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Oct 22, 2009
Likes Rim. Have been adding it after the quarter. Still target over $100.
Photo of Steve CarlinSteve Carlin
Owned
Unlock Rating
$70.83

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Oct 22, 2009
(Market Call Minute)
Photo of Benj GallanderBenj GallanderUnlock Rating
$70.83

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Oct 21, 2009
People worried that growth is coming to an end. Opportunity to buy the company at a substantial discount. Has held 3 or 4 years and recently added to position. As for competition the smart phone market is growing so fast that everyone can be successful.
Photo of Martin Hubbes, CFAMartin Hubbes, CFA
Owned
Unlock Rating
$68.78

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Oct 21, 2009
It may not be up in 3 months but it is a great buy at these levels. It’s 12-14 times next year’s earnings. They are losing market share but the market is expanding faster than they are losing market share.
Photo of Don LatoDon Lato
Owned
Unlock Rating
$68.78

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Oct 20, 2009
Rim and Apple own this market. And Smart Phones are only 20% of the market. The bandwidth is so much more efficient with Rim than Apple. Rim is so much cheaper. He owns both. Risk is the average selling price of products. It is coming down as they migrate to the consumer market.
Photo of John ZechnerJohn Zechner
Owned
Unlock Rating
$69.86

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
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