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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

13.08
-1.32 (9.17%)
as of Jun 5, 2026, 8:00:00 pm Market Open.
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star iconJun 6, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

BlackBerry (BB-T) is evolving from its historical roots as a phone manufacturer to a software-centric company, focusing heavily on cybersecurity and automotive technology. Experts noted a significant increase in deployments and revenue growth, particularly in embedded auto software and car security solutions. While there are positive trends and a 15% year-over-year revenue growth, many analysts remain cautious, citing that the stock has seen a massive run-up and may be vulnerable to pullbacks. The consensus acknowledges the innovative technology but expresses concern over its speculative nature and modest growth expectations. Several reviewers mentioned that while the company has transformed itself, the shares have become somewhat volatile, raising questions about sustainable growth in the long term.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Fair Value
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Similar
OTEX
PAST TOP PICK

BlackBerry(BB.TO)

Apr 12, 2010
(A Top Pick May 12/09. Down 15.77%.) Still likes.
Photo of Steve CarlinSteve Carlin
Owned
Unlock Rating
$70.75

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Apr 12, 2010
Since 1997 it has given a 35% annualized rate of return. Likes their global carrier agreements. Good products. Trading at 13X earnings.
Photo of John ZechnerJohn Zechner
Owned
Unlock Rating
$70.75

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Apr 08, 2010
Terrific quarter on earnings but revenue was less than expected. Real question is if they can keep up, from a technological standpoint, with all the competitors in the smart phone space.
Photo of David BaskinDavid Baskin
No
Unlock Rating
$69.80

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Apr 08, 2010
Also owns Apple (AAPL-Q) and has been frustrated owning this one. Can be a trading stock because of its volatility. This stock has to be driven by events. There is an analysts’ day coming up on April 26, which could have some new product lines coming out.
Photo of Stan WongStan Wong
Owned
Unlock Rating
$69.80

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

Apr 06, 2010
Buy at $65 and Sell at $75. Very volatile stock.
Photo of Jeff Parent B. Eng. FCSI CIMJeff Parent B. Eng. FCSI CIMUnlock Rating
$70.24

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Mar 30, 2010
Reporting on the 31st and expected to have a very good quarter. Likes the Smart Phone market, which only represents 15% of the handset market. Handset growth is forecast to go up by 40%. This company has about a 20% global share and well represented in all segments.
Photo of Christine PooleChristine PooleUnlock Rating
$76.26

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Mar 24, 2010
Earnings are coming out March 31 and it always gets volatile at that time. Would prefer it in the $50 range. Great balance sheet and great product but too competitive for him.
Photo of Barry SchwartzBarry Schwartz
No
Unlock Rating
$75.85

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Mar 22, 2010
Had a down gap in September but has had a decent run since December but will probably get muddy around $80. If it moved up to $78-$79 he would probably Sell. He'd rather buy at $82 than at the current level.
Photo of Hap (Robert) Sneddon FCSIHap (Robert) Sneddon FCSIUnlock Rating
$75.12

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Mar 16, 2010
Concerned with competition. Google nexus phone is going to be available in Canada next week. There are just as good Email and better browsing with competitors. It’s fully priced.
Photo of David BaskinDavid BaskinUnlock Rating
$76.18

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
WAIT

BlackBerry(BB.TO)

Mar 15, 2010
In the midpoint from its high to low. Would wait a couple of days to see the iPad launch as the stock may pull back. If you own, consider a stoploss of 15%. (Too volatile for 10% stoploss.)
Photo of Steven ConvilleSteven Conville
Owned
Unlock Rating
$77.17

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Mar 15, 2010
Smart phone market is growing and recent studies indicate it is outgrowing Apple (AAPL-Q). Trading at a fairly discounted value for a growth stock.
Photo of Bruce Campbell (1)Bruce Campbell (1)
Owned
Unlock Rating
$77.17

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Mar 12, 2010
`Expectation that earnings being reported March 31 is for about $1.27 and for the year $4.40 and looking at $5+ next year. Increasing competition will lead to decreased prices and increased market share. Trading at about 15-16X earnings.
Photo of Peter BriegerPeter Brieger
Owned
Unlock Rating
$76.81

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Mar 09, 2010
Traditionally been a difficult stock for a value manager. Valuation has come down so it is more interesting, but came down because of competitive reasons so outlook is a lot more uncertain. On his radar.
Photo of Norman LevineNorman LevineUnlock Rating
$75.44

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Mar 05, 2010
A core position. There will be huge growth in smart phones. There has been a lot of noise such as competitive pressures, margin pressures. He thinks it’s attractive. Long-term winner.
Photo of Colin StewartColin Stewart
Owned
Unlock Rating
$74.55

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Mar 02, 2010
Likes it. Trades at low valuation. Got reduced in price due to competition from smaller carriers. Is introducing a new browser and if it works will be a catalyst for growth.
Photo of Linda ShickLinda ShickUnlock Rating
$74.55

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
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