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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

12.65
-0.03 (0.24%)
as of Jul 22, 2026, 7:34:20 pm Market Open.
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star iconJul 22, 2026, 12:00 am

This summary was created by AI, based on 16 opinions in the last 12 months.

BlackBerry has undergone a significant transformation from a smartphone manufacturer to a focused software company, particularly in the automotive and cybersecurity sectors. Several experts note its strong results and positive guidance, acknowledging the growth in its QNX operating system, which is embedded in a substantial number of vehicles worldwide. However, there is a sense of caution regarding the stock's valuation, with many analysts indicating that it is currently overvalued based on its price-to-earnings ratio. Additionally, while the technical performance of the stock has improved, indicating a positive trading perspective, experts express concerns about its volatility and the sustainability of its growth. Overall, analysts are divided, with some expressing interest and others urging caution due to high valuations and the need for consistent performance.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Overvalued
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Similar
OTEX
DON'T BUY

BlackBerry(BB.TO)

Apr 20, 2010
Stock seems to have flat lined for the present. Concerned about the long-term outlook for this company. Apple (AAPL-Q) is blowing them away in the consumer market and in a couple of years they're going to lose their enterprise market share.
Photo of Barry SchwartzBarry Schwartz
No
Unlock Rating
$72.10

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Apr 19, 2010
Has recently gotten a lot cheaper because of worries from competition but this one has the biggest market share in smart phones. Competition will get more intense but with their growth internationally and their stranglehold on the business market for only 13X PE.
Photo of Jim HuangJim Huang
Owned
Unlock Rating
$72.26

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Apr 14, 2010
Sold off when they announced earnings a couple of weeks ago. Probably 2nd cheapest of his stocks at 13X earnings. (Apple (AAPL-Q) is the cheapest.) Will lose market share in the smart phone market but that market is growing so dramatically they'll have a huge increase in revenues and earnings.
Photo of Don LatoDon Lato
Owned
Unlock Rating
$73.80

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
STRONG BUY

BlackBerry(BB.TO)

Apr 13, 2010
Absolutely puzzled by the valuation the company gets. No debt, about $5 a share in cash, grows at 30% a year and trades at only 12X earnings. Very competitive sector but the market itself is growing substantially.
Photo of David Taylor, MBA, CFADavid Taylor, MBA, CFA
Owned
Unlock Rating
$72.54

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

Apr 12, 2010
(A Top Pick May 12/09. Down 15.77%.) Still likes.
Photo of Steve CarlinSteve Carlin
Owned
Unlock Rating
$70.75

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Apr 12, 2010
Since 1997 it has given a 35% annualized rate of return. Likes their global carrier agreements. Good products. Trading at 13X earnings.
Photo of John ZechnerJohn Zechner
Owned
Unlock Rating
$70.75

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Apr 08, 2010
Terrific quarter on earnings but revenue was less than expected. Real question is if they can keep up, from a technological standpoint, with all the competitors in the smart phone space.
Photo of David BaskinDavid Baskin
No
Unlock Rating
$69.80

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Apr 08, 2010
Also owns Apple (AAPL-Q) and has been frustrated owning this one. Can be a trading stock because of its volatility. This stock has to be driven by events. There is an analysts’ day coming up on April 26, which could have some new product lines coming out.
Photo of Stan WongStan Wong
Owned
Unlock Rating
$69.80

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

Apr 06, 2010
Buy at $65 and Sell at $75. Very volatile stock.
Photo of Jeff Parent B. Eng. FCSI CIMJeff Parent B. Eng. FCSI CIMUnlock Rating
$70.24

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Mar 30, 2010
Reporting on the 31st and expected to have a very good quarter. Likes the Smart Phone market, which only represents 15% of the handset market. Handset growth is forecast to go up by 40%. This company has about a 20% global share and well represented in all segments.
Photo of Christine PooleChristine PooleUnlock Rating
$76.26

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Mar 24, 2010
Earnings are coming out March 31 and it always gets volatile at that time. Would prefer it in the $50 range. Great balance sheet and great product but too competitive for him.
Photo of Barry SchwartzBarry Schwartz
No
Unlock Rating
$75.85

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Mar 22, 2010
Had a down gap in September but has had a decent run since December but will probably get muddy around $80. If it moved up to $78-$79 he would probably Sell. He'd rather buy at $82 than at the current level.
Photo of Hap (Robert) Sneddon FCSIHap (Robert) Sneddon FCSIUnlock Rating
$75.12

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Mar 16, 2010
Concerned with competition. Google nexus phone is going to be available in Canada next week. There are just as good Email and better browsing with competitors. It’s fully priced.
Photo of David BaskinDavid BaskinUnlock Rating
$76.18

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
WAIT

BlackBerry(BB.TO)

Mar 15, 2010
In the midpoint from its high to low. Would wait a couple of days to see the iPad launch as the stock may pull back. If you own, consider a stoploss of 15%. (Too volatile for 10% stoploss.)
Photo of Steven ConvilleSteven Conville
Owned
Unlock Rating
$77.17

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Mar 15, 2010
Smart phone market is growing and recent studies indicate it is outgrowing Apple (AAPL-Q). Trading at a fairly discounted value for a growth stock.
Photo of Bruce Campbell (1)Bruce Campbell (1)
Owned
Unlock Rating
$77.17

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
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