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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

12.69
+0.01 (0.08%)
as of Jul 22, 2026, 4:50:49 pm Market Open.
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Investor Insights
star iconJul 22, 2026, 12:00 am

This summary was created by AI, based on 16 opinions in the last 12 months.

BlackBerry has undergone a significant transformation from a smartphone manufacturer to a focused software company, particularly in the automotive and cybersecurity sectors. Several experts note its strong results and positive guidance, acknowledging the growth in its QNX operating system, which is embedded in a substantial number of vehicles worldwide. However, there is a sense of caution regarding the stock's valuation, with many analysts indicating that it is currently overvalued based on its price-to-earnings ratio. Additionally, while the technical performance of the stock has improved, indicating a positive trading perspective, experts express concerns about its volatility and the sustainability of its growth. Overall, analysts are divided, with some expressing interest and others urging caution due to high valuations and the need for consistent performance.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Overvalued
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Similar
OTEX
DON'T BUY

BlackBerry(BB.TO)

Oct 18, 2010
The problem is that Apple’s earnings were up 70% because they took market share away from the smart phone guys. 8 P/E and growing at 20% would make it cheap only if it can keep its growth up. He thinks the market sentiment is so overwhelmingly in favour of Apple that he doesn’t own this one. They are not seen as the leader in the industry any longer.
Photo of David BaskinDavid Baskin
No
Unlock Rating
$49.25

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Oct 15, 2010
(Market Call Minute) Had some problems and now realize they are not invincible.
Photo of Steven ConvilleSteven ConvilleUnlock Rating
$49.23

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Oct 14, 2010
Room for more than one player in the market. Been in the penalty box for better than 2 years. Still producing tremendous earnings and revenue growth. Trading at 8X next year's earnings. Blackberry Messenger (BBM) has been a huge win for them in keeping their customer base and expanding into the consumer market.
Photo of Don LatoDon Lato
Owned
Unlock Rating
$49.45

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Oct 13, 2010
Recent numbers and recent product releases are very positive. Unfortunately, US analysts love to hate this one. If the stock turns a corner, it will take off like a rocket. Incredibly cheap at 8X PE multiple.
Photo of David CockfieldDavid Cockfield
Owned
Unlock Rating
$50.27

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Oct 06, 2010
Trading at 7.5X earnings. Bought back stock last quarter and is growing at 24%. Smart phone market growth is so strong, Apple (AAPL-Q) and Google (GOOG-Q) Android can take market share from them and they still show good growth.
Photo of Bruce Campbell (1)Bruce Campbell (1)
Owned
Unlock Rating
$48.47

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Oct 05, 2010
Doesn’t know what to do with it. Every single product they come out with is too little, too late. Thinks they will continue to loose market share.
Photo of Barry SchwartzBarry Schwartz
No
Unlock Rating
$50.60

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Sep 30, 2010
(A Top Pick Oct 2/09. Down 30%.) Investors, especially US ones, write it off as another Nokia (NOK-N) or Motorola (MOT-N). They are continuing to innovate and narrowing the gap on consumer products. Possible takeover by Microsoft (MSFT-Q).
Photo of Jim HuangJim Huang
Owned
Unlock Rating
$50.10

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Sep 29, 2010
Has had a short-term recovery but still down 25% or so year-to-date. Have some challenges. Will be volatile. Expects it to go back to the low $40's.
Photo of Jeff BlackJeff Black
Owned
Unlock Rating
$50.04

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
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PARTIAL BUY

BlackBerry(BB.TO)

Sep 27, 2010
Got stopped out. If they come out with a Black Pad and it blows everybody away, things could change very fast. You could own it here but wouldn't have a large position.
Photo of Mike S. Newton, CIM FCSIMike S. Newton, CIM FCSI
No
Unlock Rating
$49.67

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Sep 27, 2010
Thinks this will eventually get back to the $65 level. Now trading at 8X forward earnings. Last quarter reported a better profit number and gross margin was stronger than expected. Have focused to grow internationally. Have a lot of carrier strength globally.
Photo of Christine PooleChristine Poole
Owned
Unlock Rating
$49.67

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Sep 23, 2010
Very cheap at 8X earnings and has a great balance sheet. Great product but has not been able to transition to the consumer market very well. They have to come out with a very good consumer product.
Photo of Paul Harris, CFAPaul Harris, CFA
Owned
Unlock Rating
$48.96

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Sep 17, 2010
Have questioned their technology in terms of “what's next” for a long time. This is absolutely key in this kind of a company. Amount of cash and the clean balance sheet is an indication of good management.
Photo of Benj GallanderBenj Gallander
No
Unlock Rating
$47.78

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Sep 16, 2010
In the near-term, he expects some of the short sellers, especially in the US, are probably going to cover their Shorts and the stock might have some momentum. There are still some issues, namely market share and overseas government security. Wonders if the stock will get stuck again at the 50 day moving average.
Photo of Stan WongStan Wong
No
Unlock Rating
$47.70

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Sep 15, 2010
2 key factors. On the enterprise side Google Android (GOOG-Q) and iPhone (AAPL-Q) devices threaten them. On the flip side, they are gaining a lot of market share from Nokia and the international market. At current valuation a very negative scenario has been priced in. You could play this through LEAPS or call options.
Photo of Ara NalbandianAra Nalbandian
Owned
Unlock Rating
$46.71

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Sep 09, 2010
Trading at 7X forward earnings. Americans have completely moved out of this as they think it is dead. Analysts are expecting earnings of $5.50-$6 going forward but the market is pricing at $3-$4. Earnings next week should be a very interesting call.
Photo of John ZechnerJohn Zechner
Owned
Unlock Rating
$46.50

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
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Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at: [email protected].

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