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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

11.35
-0.62 (5.18%)
as of Aug 28, 2026, 8:00:00 pm Market Open.
580 watching
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Investor Insights
star iconAug 28, 2026, 12:00 am

This summary was created by AI, based on 18 opinions in the last 12 months.

BlackBerry (BB-T) is currently navigating a mixed landscape in the stock market, as reflected in recent reviews from experts. Many commend its transformation from a phone manufacturer to a software powerhouse focused on cybersecurity and automotive technologies, particularly its QNX operating system. However, concerns persist regarding its volatile nature and the sustainability of growth after years of negative returns on capital. While some analysts highlight promising recent performance and increased guidance, others caution against overvaluation and stress the need for more consistent growth. Despite its interesting technological offerings and potential for expansion within the automotive sector, the consensus remains cautious, urging a wait-and-see approach as the company's narrative evolves.

consensus icon
Consensus
Mixed
valuation icon
Valuation
Overvalued
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Similar
OTEX
BUY

BlackBerry(BB.TO)

Nov 01, 2010
Analysts in the US are very negative and in Canada are positive. Traded by high volume traders. Very positive reception on the playbook. Market is not very patient and soon forgets. We may get a pull back. We formed a triangle on this stock. He expects Rim to do well up until January.
Photo of Brooke ThackrayBrooke ThackrayUnlock Rating
$57.00

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
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HOLD

BlackBerry(BB.TO)

Oct 26, 2010
Thinks it's on the recovery road right now. If earnings come in around $6 or better, it looks inordinately cheap.
Photo of Nick MajendieNick MajendieUnlock Rating
$56.17

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Oct 26, 2010
It is oversold, given that no one expected them to come out with the product they did (Playbook). The issue for RIM is that they are 3’rd place in the marketplace in terms of units that are friendly to developers. RIM is going to pick up, though. The stock could run a little bit, but then the quarter might disappoint.
Photo of Ian AinsworthIan Ainsworth
No
Unlock Rating
$56.17

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Oct 18, 2010
The problem is that Apple’s earnings were up 70% because they took market share away from the smart phone guys. 8 P/E and growing at 20% would make it cheap only if it can keep its growth up. He thinks the market sentiment is so overwhelmingly in favour of Apple that he doesn’t own this one. They are not seen as the leader in the industry any longer.
Photo of David BaskinDavid Baskin
No
Unlock Rating
$49.25

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Oct 15, 2010
(Market Call Minute) Had some problems and now realize they are not invincible.
Photo of Steven ConvilleSteven ConvilleUnlock Rating
$49.23

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Oct 14, 2010
Room for more than one player in the market. Been in the penalty box for better than 2 years. Still producing tremendous earnings and revenue growth. Trading at 8X next year's earnings. Blackberry Messenger (BBM) has been a huge win for them in keeping their customer base and expanding into the consumer market.
Photo of Don LatoDon Lato
Owned
Unlock Rating
$49.45

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Oct 13, 2010
Recent numbers and recent product releases are very positive. Unfortunately, US analysts love to hate this one. If the stock turns a corner, it will take off like a rocket. Incredibly cheap at 8X PE multiple.
Photo of David CockfieldDavid Cockfield
Owned
Unlock Rating
$50.27

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Oct 06, 2010
Trading at 7.5X earnings. Bought back stock last quarter and is growing at 24%. Smart phone market growth is so strong, Apple (AAPL-Q) and Google (GOOG-Q) Android can take market share from them and they still show good growth.
Photo of Bruce Campbell (1)Bruce Campbell (1)
Owned
Unlock Rating
$48.47

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Oct 05, 2010
Doesn’t know what to do with it. Every single product they come out with is too little, too late. Thinks they will continue to loose market share.
Photo of Barry SchwartzBarry Schwartz
No
Unlock Rating
$50.60

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Sep 30, 2010
(A Top Pick Oct 2/09. Down 30%.) Investors, especially US ones, write it off as another Nokia (NOK-N) or Motorola (MOT-N). They are continuing to innovate and narrowing the gap on consumer products. Possible takeover by Microsoft (MSFT-Q).
Photo of Jim HuangJim Huang
Owned
Unlock Rating
$50.10

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Sep 29, 2010
Has had a short-term recovery but still down 25% or so year-to-date. Have some challenges. Will be volatile. Expects it to go back to the low $40's.
Photo of Jeff BlackJeff Black
Owned
Unlock Rating
$50.04

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
PARTIAL BUY

BlackBerry(BB.TO)

Sep 27, 2010
Got stopped out. If they come out with a Black Pad and it blows everybody away, things could change very fast. You could own it here but wouldn't have a large position.
Photo of Mike S. Newton, CIM FCSIMike S. Newton, CIM FCSI
No
Unlock Rating
$49.67

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Sep 27, 2010
Thinks this will eventually get back to the $65 level. Now trading at 8X forward earnings. Last quarter reported a better profit number and gross margin was stronger than expected. Have focused to grow internationally. Have a lot of carrier strength globally.
Photo of Christine PooleChristine Poole
Owned
Unlock Rating
$49.67

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Sep 23, 2010
Very cheap at 8X earnings and has a great balance sheet. Great product but has not been able to transition to the consumer market very well. They have to come out with a very good consumer product.
Photo of Paul Harris, CFAPaul Harris, CFA
Owned
Unlock Rating
$48.96

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Sep 17, 2010
Have questioned their technology in terms of “what's next” for a long time. This is absolutely key in this kind of a company. Amount of cash and the clean balance sheet is an indication of good management.
Photo of Benj GallanderBenj Gallander
No
Unlock Rating
$47.78

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
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We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at: [email protected].

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