Apple Inc (AAPL)

A great company and the largest company in the world. People are questioning how they can possibly do any better than they have. There are probably around 600 million iPhones out there, about 2 million 6’s, which means there is about 4 million odd 3’s, 4’s and 5’s. If you upgrade 50% of those every 2-2.5 years, that is 100 million of demand from just upgrades, taking out growth in the marketplace and China, which is growing by leaps and bounds. They are just getting involved in India. Trading at 10X earnings.

At this price, it has probably found a bottom. There is not a lot of visible growth. Trading at a pretty low multiple and have tons of cash. They are buying back stock and paying a dividend, so she thinks you are pretty safe with this.

44% upside. They missed on their iPhone volumes. It is not devastating. His model price is still $138. He does not think you can get hurt here. The 2% dividend will probably go higher.

Not a good time to add. When Steve Jobs died, he wondered what Apple was going to bring in the future. For the first 2-3 years, we had what was in the pipeline. After that it was what is new and innovative and what is going to drive the company in the future. Hasn’t seen a lot of evidence of “new”. Outside of the phone, he doesn’t see what is going to propel the company.

The longer-term trend line that started in 2013 has been broken. A long-term trend line that has been broken is really significant. Sometimes you get a rally if it breaks out above the trend line again, but at this time this company is underperforming its sector of tech stocks, and is breaking down.

If you are a long term investor and bought it much higher, then hold on to it. The recent decline is probably overdone. They have a very dominant global brand. There are near term headwinds. He will buy it back at some point in the future.

Had the best quarter in history of humankind, and the stock dropped 6%. This reminds him of Microsoft (MSFT-Q) a few years ago. It was treated as a dead company and was never going to innovate, and had only one product. Apple is generating an unbelievable amount of cash, but don’t think for one second that this is just going to be an iPhone company. IPhone is 60%-70% of profits. Expect they will add more products and add-ons.

The valuation is just too low to pass up at this level. They will most likely increase their dividend in April. They are still gaining market share. His biggest concern would be a lack of pick up in China.

Just reported after the close. Had disappointing numbers relating to iPhone sales, and revenue looked a little bit soft. A classic example where the absolute numbers are actually staggering and quite impressive. The Apple excitement and growth rates are coming sub-10 now. His issue is that it is over-owned and over-followed, and the user experience has declined substantially. They have to fix their eco system service, which is getting complicated, and never used to be. Also, when the PE starts to come down on the stock, it is hard to turn that around.

We should be getting a good rebound coming in, so as a trade this makes a lot of sense. He expects a rebound, because the market has come down quite a bit. Be prepared to trade this if you want to be aggressive, but be prepared to Short when it runs out of steam.

(Top Pick Jan 15/15, Down 7.65%) They are in the midst of a ‘weak refresh’. The market is looking to the iPhone 7 later this year. Here is a company that makes 60% of their revenue from an iPhone with a 40% margin. Their customers are loyal. 73% of iPhone users have an iPhone 5 or older. There is huge opportunity due to the upgrade cycle to the 7 and successive products. A third of their market cap is in cash.

Apple was one of the clues that led him to believe that we could wind up in some kind of a correction, as it started to underperform the market in the last few months. Technically it took out some important levels in November and December. You want to identify companies, that for whatever reason, have prices that are holding up much better than the market. Where they have fundamental characteristics that point to something changing for the better and prices behaving like they should be, given what you think you know. Buying a stock that everybody owns, at a time when the stock is underperforming its peer group and the market, is probably not the right thing to do. As the stock price rallies, it is going to run into people who are just waiting for their opportunity to exit at “their” price. Good company, just not a good stock at the moment.

Shares are trading at very nice valuations and they have a very solid balance sheet with tons of cash on hand. Trading at 10X earnings, and still probably a 12% growth rate. Maybe the iPhones are not going to sell as quickly going forward. The company is still innovative, but the iPhone is still 60% of their business. There are rumours of them getting into the car business, iWatch, and maybe the gaming console, but the iPhone is going to be a tremendous part of their revenues for some time. This is getting close to his stop losses. He wouldn’t Sell until there is a little more of a breakdown. If you own use a stop loss.

Very constructive on this company. Trades around the stock by adding when it is low and selling higher up. Have a great cash position, and will be introducing the new iPhone 7. There could be a lot worse companies you could own.

Has tremendous respect for the company and the brand. The stock has sold off a little bit. If you X out the massive cash position, it is absolutely not an expensive stock. Half their profits are the iPhones, and iPhone sales year-over-year are tougher and tougher to grow. He struggles with this.