NASDAQ:AAPL

Apple Inc (AAPL)

333.69
+3.37 (1.02%)
as of Oct 2, 2026, 8:00:00 pm Market Open.
2021 watching
0
DON'T BUY

The problem is is that this is in so many ETFs, so there are no sellers. If you own this and have done well, great, but there is more upside elsewhere.

BUY

They had a terrific quarter and in terms of AI, they've taken advantage of all the money MSFT has spent on AI by putting MSFT's platform to work for its customers for an undisclosed sum.

WEAK BUY

He expects a good, not great, upgrade cycle in their phone in the back half of this year, but worries that this is priced in too much in shares. No, don't sell shares, but this a slight concern.

BUY

They beat top and bottom lines with revenues and EPS up nearly 5%, though China was down around 5%. It's a safe haven stock. Apple has played this position before. Their services business had a record quarter and their share buybacks will continue, because they have a ton of free cash flow. In two quarters, we'll see the results of Apple Intelligence in their phones.

COMMENT

He's neutral on Apple, but it's a show-me story. He doesn't know how strong the upgrade cycle will be when they roll out AI in their next wave of phones. It could be massive. But consumers are very split between high-end and struggling in this economy.

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TOP PICK

Apple Inc. is an American multinational technology company headquartered in Cupertino, California. Apple is the worlds largest technology company by revenue, with US$394.3 billion in 2022 revenue. As of March 2023, Apple is the worlds biggest company by market capitalization. Social media mentions are up 138% in the past 24h.

COMMENT

Is skeptical about the impact of AI on their iPhone upgrade cycle.

COMMENT

Their iPhone upgrade cycle could be meaningful because of AI to boost functionality.

HOLD

Is underweight and not his favourite tech stock. It could beat next week. Their shrinking market in China is not news; but no stock can rely on growth there. Share buybacks will impact. Isn't a big believer in AI for Apple. At 30x PE, he wouldn't add to it here. There will be an iPhone upgrade cycle driven by AI, but not a super cycle.

BUY

It's well-known that they're losing market share in China, but we're seeing stabilization. She expects one more quarter of negative growth, then there'll be easy comparisons and will stabilize. It'll enter an iPhone supercycle based on over 200 million phones that haven't been upgraded in 4 years. AI will help their apps business and boasts high margins. She sees $7.50-8 in EPS in 2025 or 2026.

BUY
Good entry point now?

If you plan to hold for a long time, you're looking for whether it can continue to grow EPS at a high pace. He's looking for total returns of double-digit rates. Hopefully, he can get that from a combination of share buybacks and dividend increases.

Next iteration of the iPhone should lead to strong upgrades. Spends lots of money on R&D. Every company in technology wants access to people who have iPhones. People just don't switch from iPhones, including his 80-year-old mother.

BUY ON WEAKNESS

Had lagged the Magnificent 7, but recent huge spike up since announcement of Apple Intelligence on investor day. Spike based on expectations of a nice refresh cycle, as Intelligence only available on iPhone 15 or later. China sales slowed last year, but picking up. Targeting India as a growth area, despite lower price points.

Don't chase. Wait for market pullback. Likes it long term.

BUY

He bought this in 2006 and it's been a super compounder since. But he's trimmed this 7-8 times to manage his portfolio, and risk management is crucial.

TRADE

He just sold an Apple covered call of $245 in 3 weeks. Shares have recently risen from $160 to $230.

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

PAST TOP PICK
(A Top Pick Apr 09/24, Up 34.8%)Stockchase Research Editor: Michael O'Reilly

Our PAST TOP PICK with AAPL is progressing well.  To remain disciplined, we recommend trailing up the stop (from $172) to $192 at this time.

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