NASDAQ:AAPL

Apple Inc (AAPL)

333.69
+3.37 (1.02%)
as of Oct 2, 2026, 8:00:00 pm Market Open.
2021 watching
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WATCH

AAPL should also do pretty well when it reports, because it has some momentum behind it, even though it's behind on the AI side. 

PARTIAL SELL

Owns a lot, but has been trimming it, because it's had a nice run into the quarter. She loves it long term. Even when their old iPhone had sluggish sales, company gross and operating margins both expanded as services grew double digits.

BUY ON WEAKNESS

He doesn't expect their next quarter to be a blow-out or will push shares a lot higher. He's got a $250 call written against it; he expects a sell-the-news reaction, but longer-term he loves Apple. There's a supercycle coming for 2016-17, driven by AI. They print money and buyback shares. But shares have come too far, too fast.

BUY
Was downgraded today

Yes, it faces some near-term headwinds (i.e. high PE), but their products have always been top-notch, their services offer a revenue bonanza and stimulus in China will encourage sales of product there.

COMMENT
MSFT vs. Apple

It's hard to argue against Microsoft. They've earned the higher valuation. He himself started using Microsoft Office 365 instead of spending a lot more to replace his company's server, and 365 has worked seamlessly. This is why MSFT is winning cloud business. Yes, MSFT is expensive. Hold if you own it. Apple is also a good business. Them and Androids run 80% of phone software globally; Apple continues to add features which will enhance growth. There's too much hype in AI rejuvenating iPhones. People will upgrades phones anyway.

HOLD

You can't judge Apple on how many iPhone 16s they sell. Rather, look at the evolution of Apple Intelligence as a software product that will be delivered on their phones over time. They will succeed. But you have to wait. Meanwhile, Apple is aggressively buying back shares, something they always do as you wait.

DON'T BUY

Google is growing 15% quarter-to-quarter vs. Apple not growing, and a 20x PE vs. 30X. Apple is overpriced.

BUY

They aggressively buy back shares as they continue to innovate. The buyback offers stability in the stock as the company innovates and who knows what they will come up with? Don't sell this, but hold. It will continue to rise for the next 10 months.

BUY

Apple slumped today on reports of sluggish new iPhone orders from analysts from JP Morgan and Bank of America, but this always happens. Nothing new. Sellers are missing on the next move higher. Sellers forget Apple's consistent service revenues.

BUY ON WEAKNESS

They unveiled the iPhone 16 and other products today, but the street didn't care. Own, don't trade this, and buy it on dips.

BUY ON WEAKNESS

On September 3, 2020, Apple lost $180 billion in market cap and has since rallied 80%, beating the S&P's 60%.

BUY

Tremendous amount of data, and data is king. So secretive, but must be doing a lot within the model training because they have all the components and it's the golden space everyone's trying to work in. Still very much likes it.

BUY

She's bullish because of their new phone IOS and Siri coming, and the phone upgrade will be incremental. We all love their products which boast wide margins. If they surprise when they report next week, the stock will rise a lot higher.

PARTIAL SELL

At an interesting crossroads. So much growth from this company, he needed to rebalance. Path to becoming a $4-5T company is a lot harder than for other opportunities out there. Still one of his top picks among the Mag 7. Hold, as long as it's not a massive position for you.

Great strategy around AI, seeing it in iPads and will see it in iPhones. Will propel share price higher over next year or two. Don't expect the 10+% returns of the last 20 years, but can deliver better than the S&P.

PAST TOP PICK
(A Top Pick Jun 20/24, Up 1%)

(Note the short timeframe.) Compared to the rest of the market, held up fairly well. Top 10 within his US relative strength universe. Still winning most of the battles against other US large-cap companies and the Mag 7. Now at the top of the Mag 7 group on RSI.

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