NASDAQ:AAPL

Apple Inc (AAPL)

347.73
-0.50 (0.14%)
as of Oct 23, 2026, 8:00:00 pm Market Closed.
2022 watching
0
WAIT

Wait next week for their report to hear about their AI initiatives, which will be available only in English. So, overseas markets will be less excited. It will be a slow, underwhelming iPhone upgrade cycle. He notices that customers are buying the high-margin iPhone Pro Max phone--upgraders prefer the bigger, better phone. At 23x 2025 adjusted EBITDA, Apple is not cheap, above the average of 20x. Again, watch for the AI report.

WEAK BUY

When the company announce Apple Intelligence, shares surged, based on the expectation of a super-cycle upgrade. But this is not happening. Also, shares are vulnerable at a low-30s PE. But automatically, passive flows go into Apple.

COMMENT

It's overvalued, yes, but it will continue to perform along with the market. The real issue is China, their key market, where Huawei is making good strides. As Apple moves operations to India, he expects repercussions from China.

WATCH

AAPL should also do pretty well when it reports, because it has some momentum behind it, even though it's behind on the AI side. 

PARTIAL SELL

Owns a lot, but has been trimming it, because it's had a nice run into the quarter. She loves it long term. Even when their old iPhone had sluggish sales, company gross and operating margins both expanded as services grew double digits.

BUY ON WEAKNESS

He doesn't expect their next quarter to be a blow-out or will push shares a lot higher. He's got a $250 call written against it; he expects a sell-the-news reaction, but longer-term he loves Apple. There's a supercycle coming for 2016-17, driven by AI. They print money and buyback shares. But shares have come too far, too fast.

BUY
Was downgraded today

Yes, it faces some near-term headwinds (i.e. high PE), but their products have always been top-notch, their services offer a revenue bonanza and stimulus in China will encourage sales of product there.

COMMENT
MSFT vs. Apple

It's hard to argue against Microsoft. They've earned the higher valuation. He himself started using Microsoft Office 365 instead of spending a lot more to replace his company's server, and 365 has worked seamlessly. This is why MSFT is winning cloud business. Yes, MSFT is expensive. Hold if you own it. Apple is also a good business. Them and Androids run 80% of phone software globally; Apple continues to add features which will enhance growth. There's too much hype in AI rejuvenating iPhones. People will upgrades phones anyway.

HOLD

You can't judge Apple on how many iPhone 16s they sell. Rather, look at the evolution of Apple Intelligence as a software product that will be delivered on their phones over time. They will succeed. But you have to wait. Meanwhile, Apple is aggressively buying back shares, something they always do as you wait.

DON'T BUY

Google is growing 15% quarter-to-quarter vs. Apple not growing, and a 20x PE vs. 30X. Apple is overpriced.

BUY

They aggressively buy back shares as they continue to innovate. The buyback offers stability in the stock as the company innovates and who knows what they will come up with? Don't sell this, but hold. It will continue to rise for the next 10 months.

BUY

Apple slumped today on reports of sluggish new iPhone orders from analysts from JP Morgan and Bank of America, but this always happens. Nothing new. Sellers are missing on the next move higher. Sellers forget Apple's consistent service revenues.

BUY ON WEAKNESS

They unveiled the iPhone 16 and other products today, but the street didn't care. Own, don't trade this, and buy it on dips.

BUY ON WEAKNESS

On September 3, 2020, Apple lost $180 billion in market cap and has since rallied 80%, beating the S&P's 60%.

BUY

Tremendous amount of data, and data is king. So secretive, but must be doing a lot within the model training because they have all the components and it's the golden space everyone's trying to work in. Still very much likes it.

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