NASDAQ:AAPL
Apple Inc (AAPL)
Financials 
Technical Analysis 
Jun 28, 2026, 12:00 amThis summary was created by AI, based on 90 opinions in the last 12 months.
Apple Inc. (AAPL) continues to be a dominant player in the technology market, with strong brand loyalty and a massive ecosystem of services driving its revenue growth. While the company is experiencing single-digit growth rates, its strategic approach of allowing other firms to lead in innovation, especially in AI, suggests a potential for future gains once Apple fully capitalizes on these advancements. Analysts remain divided on the stock's valuation, with many pointing to high price-to-earnings multiples. Despite some concerns about disappointing performance in AI and hardware innovation, the company is recognized for its solid cash flow generation and strong balance sheet, which positions it well for future opportunities. Overall, the sentiment is cautiously optimistic, with many experts recommending to hold or gradually buy into the stock, as significant upside may still exist in the long term.
They beat top and bottom lines with revenues and EPS up nearly 5%, though China was down around 5%. It's a safe haven stock. Apple has played this position before. Their services business had a record quarter and their share buybacks will continue, because they have a ton of free cash flow. In two quarters, we'll see the results of Apple Intelligence in their phones.
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Premium contentApple Inc. is an American multinational technology company headquartered in Cupertino, California. Apple is the worlds largest technology company by revenue, with US$394.3 billion in 2022 revenue. As of March 2023, Apple is the worlds biggest company by market capitalization. Social media mentions are up 138% in the past 24h.
Is underweight and not his favourite tech stock. It could beat next week. Their shrinking market in China is not news; but no stock can rely on growth there. Share buybacks will impact. Isn't a big believer in AI for Apple. At 30x PE, he wouldn't add to it here. There will be an iPhone upgrade cycle driven by AI, but not a super cycle.
Jim LebenthalIt's well-known that they're losing market share in China, but we're seeing stabilization. She expects one more quarter of negative growth, then there'll be easy comparisons and will stabilize. It'll enter an iPhone supercycle based on over 200 million phones that haven't been upgraded in 4 years. AI will help their apps business and boasts high margins. She sees $7.50-8 in EPS in 2025 or 2026.
If you plan to hold for a long time, you're looking for whether it can continue to grow EPS at a high pace. He's looking for total returns of double-digit rates. Hopefully, he can get that from a combination of share buybacks and dividend increases.
Next iteration of the iPhone should lead to strong upgrades. Spends lots of money on R&D. Every company in technology wants access to people who have iPhones. People just don't switch from iPhones, including his 80-year-old mother.
Had lagged the Magnificent 7, but recent huge spike up since announcement of Apple Intelligence on investor day. Spike based on expectations of a nice refresh cycle, as Intelligence only available on iPhone 15 or later. China sales slowed last year, but picking up. Targeting India as a growth area, despite lower price points.
Don't chase. Wait for market pullback. Likes it long term.
Christine PooleHe bought this in 2006 and it's been a super compounder since. But he's trimmed this 7-8 times to manage his portfolio, and risk management is crucial.
Gordon ReidHe just sold an Apple covered call of $245 in 3 weeks. Shares have recently risen from $160 to $230.
Kevin SimpsonPremium content
(Note the short timeframe.) Technical analysis helped him pick the level to buy this one, especially RSI. Has been re-rated, breakout above $200 means he can see it going to $270 range in next 12 months. Still more upside; keep holding or buy.
Cole Kachur
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He expects a good, not great, upgrade cycle in their phone in the back half of this year, but worries that this is priced in too much in shares. No, don't sell shares, but this a slight concern.