Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.95

+0.22 (0.20%)

as of Aug 14, 2026, 5:35:29 pm Market Open.

718 watching

Investor Insights

Aug 13, 2026, 12:00 am

This summary was created by AI, based on 8 opinions in the last 12 months.

Sun Life Financial Inc (SLF) has been witnessing a rally, reflecting optimism in the insurance sector bolstered by a robust money management business linked with stock market performance. However, experts express caution due to potential risks in private credit, where sector losses have been observed. Current pricing metrics highlight SLF trading at a lower price-to-earnings ratio (11.7x) compared to Canadian banks but not necessarily cheap based on its book value. The company has had its challenges lately, particularly with asset management and a tough Canadian market. That said, there are some bullish sentiments owing to upcoming restructuring efforts and a recovery in U.S. operations, though perspectives on long-term growth vary among analysts.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

PAST TOP PICK

(Was a top pick on Nov 5 down 5.5%) Expects 15% growth. Clarica takeover was good.

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DON'T BUY

A good company, but trading at too high a multiple.

WAIT

Clarica is a good acquisition. Have to integrate so can have some pressure in the short term.

DON'T BUY

Investors are shorting presuming that Sun will be an acquirer rather than being acquired.

TOP PICK

Good quality. 12 X earnings. Good US assets.

BUY

Insurance companies are solid, stable and have good dividends.

BUY

Good assets. Not expensive.

TOP PICK

Just did a good US acquisition. Good long term hold.

BUY

Could be the leader in growth in the insurance sector. Buy under $30.

TOP PICK

Growing its earnings at 13/15%. Takeover possibility.

TOP PICK

Have been oversold. Good conservative management.

DON'T BUY

Raising capital to cover acquisition. Once completed, it could be a good entry point.

DON'T BUY

Prefers Fairfax. Will take a couple of months to know the full extent of losses.

BUY

Excellent company. Has come down.

BUY

New shares coming out which has diluted stock. Expensive valuation but a good sector in these times.

Showing 961 to 975 of 1,050 entries

Most Recent Experts

Richard Orrell

RN Croft Financial Group

Stan Wong

Private Wealth Management, ScotiaMcleod

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The Weekly Buzzing Stocks by Billy Kawasaki

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Chris Blumas

at Raymond James Investment Counsel Ltd.

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Sun Life Financial Inc (SLF.TO)