Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

113.00

+0.04 (0.04%)

as of Jul 3, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Jul 4, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) is seen as a generally solid investment by various experts, although the performance and outlook differ among analysts. Some highlight that SLF trades at a lower price-to-earnings ratio compared to Canadian banks and has demonstrated decent ROE figures, albeit with some recent challenges in its dental business in the U.S. Analysts suggest holding onto SLF, given its long-term growth potential, particularly in Asian markets, and its consistent dividend growth. Despite the positive aspects, there are concerns about current valuations, with some experts seeing it as not cheap relative to book value and growth expectations. Overall, the consensus indicates a bias towards maintaining existing positions while being cautious about new investments.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

BUY

Good company. Will be active in consolidation.

BUY

Likes. Predictable earnings.

BUY

Likes. Well managed. Good US asset.

BUY

Solid company. Good upside available.

PAST TOP PICK

(Was a top pick on Aug 3/00 up 38%) Likes their MFS (mutual funds)

BUY

When mergers take place, expect prices will go up.

BUY

They own a large fund sector in the US. Good acquisitions.

WEAK BUY

Have done well. MFC is #1.Fairly valued. Like their figures. Good growth.

Wealthica Track your Stocks in your Watch List

BUY

Likes. Good numbers.

DON'T BUY

Getting close to full valuation. Only upside is if they get taken out.

DON'T BUY

Cautious. Don't expect any great earnings/revenues.

BUY

Interest rate drop helps. At fair value now, but merger will create a pop.

HOLD

Probably at a high now.

BUY

Likes. Good place to be in this market.

DON'T BUY

Insurance companies too expensive now.

Showing 991 to 1,005 of 1,049 entries

Most Recent Experts

Malcolm Ethridge, Mgn. partner, Capital Area Planning Group

Capital Area Planning Group

Kevin Simpson

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Josh Brown, CEO, Ritholtz Wealth Management

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Michael Hakes - CFA, MBA

Murray Wealth Group

Stephanie Link, Chief investment strategist, Hightower

Hightower

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We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at : [email protected].

Sun Life Financial Inc (SLF.TO)