Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.88

+0.15 (0.13%)

as of Aug 14, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Aug 14, 2026, 12:00 am

This summary was created by AI, based on 8 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has seen a recent rally, benefiting from its exposure to the money management sector and long-lived liabilities, particularly in a falling interest rate environment. However, experts express caution over its venture into private credit, a domain that has faced some losses. Compared to Canadian banks, SLF is trading at a lower price-to-earnings ratio, but growth appears modest, particularly in sectors like dental in the U.S. and asset management in Canada. Despite past challenges relative to peers like Manulife Financial, experts indicate that SLF remains a solid long-term investment, bolstered by positive changes and strong returns on equity. Overall, experts are divided, with some seeing it as a steady hold, while others suggest a more cautious approach until clearer signals emerge.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

TOP PICK

Likes companies that are long term and in good position. Can grow 8/12% long term. In some great spaces demographically. Excess capital and a good dividend. Try to buy at $36/37.

WEAK BUY

Has a lower return on equity than Great West or Manulife so prefers these.

DON'T BUY

Earnings were slightly better than expected. Has a concern on the fallout from the US mutual fund scandal. Well positioned in Asia and Canada. Feels there are better opportunities.

BUY

Good company, but prefers Manulife which has a little bit better growth rate. Trading close to its highs.

BUY

Sees tough sledding for banks growth, so prefers life companies. Likes their Asian exposure where sales are growing at a very heavy rate.

BUY

Probably their favourite lifeco in Canada. Will probably go on the acquisition trail in the US.

PAST TOP PICK

(A Top Pick Aug 12/04. Up 10%.) Still likes. Undervalued and cheap.

BUY

Outlook continues to be good for the life insurance companies. Their US mutual funds ran into some problems, but that has been settled. A buy, but Manulife and Power Financial are his favourites.

BUY

Technicals favour the financials at this time. Will probably make new highs.

HOLD

Model price is bang on where the stock is so wouldn't buy at this time.

PAST TOP PICK

(A Top Pick Jan 26/04. Up 3.4%.)

WAIT

Wait for the downtrend line to be broken.

BUY

Likes the sector. Good quality assets.

TRADE

Gives you a large exposure to the capital markets through their US subsidiary. Prefers Manufacturers Life.

DON'T BUY

Prefers Manulife at these prices. Have had decent enough results.

Showing 796 to 810 of 1,050 entries

Most Recent Experts

Bill Baruch, Founder, Blue Line Capital

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Sun Life Financial Inc (SLF.TO)