Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.09

+0.80 (0.72%)

as of Sep 4, 2026, 8:00:00 pm Market Open.

719 watching

Investor Insights

Sep 6, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Sun Life Financial Inc (SLF) seems to be experiencing a mixed response among experts. While some express caution regarding its shift from traditional lifeco operations to mutual funds, citing concerns over market beta and private credit losses, others appreciate the company's restructuring efforts and growing asset management business, especially in Asia. The company's price-to-earnings (PE) ratio is competitive compared to Canadian banks, and while some analysts mention it trades at a fair value, the expected growth remains modest. The general sentiment leans towards a hold or cautious buy, with mentions of specific target prices indicating potential upside for long-term investors.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

BUY

Has made a series of 52 week highs from '01 to '04. Should be fine.

TOP PICK

Likes companies that are long term and in good position. Can grow 8/12% long term. In some great spaces demographically. Excess capital and a good dividend. Try to buy at $36/37.

WEAK BUY

Has a lower return on equity than Great West or Manulife so prefers these.

DON'T BUY

Earnings were slightly better than expected. Has a concern on the fallout from the US mutual fund scandal. Well positioned in Asia and Canada. Feels there are better opportunities.

BUY

Good company, but prefers Manulife which has a little bit better growth rate. Trading close to its highs.

BUY

Sees tough sledding for banks growth, so prefers life companies. Likes their Asian exposure where sales are growing at a very heavy rate.

BUY

Probably their favourite lifeco in Canada. Will probably go on the acquisition trail in the US.

PAST TOP PICK

(A Top Pick Aug 12/04. Up 10%.) Still likes. Undervalued and cheap.

BUY

Outlook continues to be good for the life insurance companies. Their US mutual funds ran into some problems, but that has been settled. A buy, but Manulife and Power Financial are his favourites.

BUY

Technicals favour the financials at this time. Will probably make new highs.

HOLD

Model price is bang on where the stock is so wouldn't buy at this time.

PAST TOP PICK

(A Top Pick Jan 26/04. Up 3.4%.)

WAIT

Wait for the downtrend line to be broken.

BUY

Likes the sector. Good quality assets.

TRADE

Gives you a large exposure to the capital markets through their US subsidiary. Prefers Manufacturers Life.

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Sun Life Financial Inc (SLF.TO)