Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

113.00

+0.04 (0.04%)

as of Jul 3, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Jul 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has received mixed reviews from various experts, with some pointing out its solid fundamentals and growth potential, particularly in Asian asset management. While the company reported a decent quarter, challenges persist in its asset management segment and the U.S. dental business due to uncertainties regarding Medicaid funding. Valuations appear attractive compared to Canadian banks, trading at 11.7x PE and a yield of approximately 4.5%. Experts appreciate SLF's focus on dividends and its healthy ROE, though some express caution regarding its range-bound performance with MFC gaining more attention in the insurance sector. The general view is to hold onto the stock for the long term, despite current headwinds in growth and profitability in certain segments.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

WEAK BUY

Has a lower return on equity than Great West or Manulife so prefers these.

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DON'T BUY

Earnings were slightly better than expected. Has a concern on the fallout from the US mutual fund scandal. Well positioned in Asia and Canada. Feels there are better opportunities.

BUY

Good company, but prefers Manulife which has a little bit better growth rate. Trading close to its highs.

BUY

Sees tough sledding for banks growth, so prefers life companies. Likes their Asian exposure where sales are growing at a very heavy rate.

BUY

Probably their favourite lifeco in Canada. Will probably go on the acquisition trail in the US.

PAST TOP PICK

(A Top Pick Aug 12/04. Up 10%.) Still likes. Undervalued and cheap.

BUY

Outlook continues to be good for the life insurance companies. Their US mutual funds ran into some problems, but that has been settled. A buy, but Manulife and Power Financial are his favourites.

BUY

Technicals favour the financials at this time. Will probably make new highs.

HOLD

Model price is bang on where the stock is so wouldn't buy at this time.

PAST TOP PICK

(A Top Pick Jan 26/04. Up 3.4%.)

WAIT

Wait for the downtrend line to be broken.

BUY

Likes the sector. Good quality assets.

TRADE

Gives you a large exposure to the capital markets through their US subsidiary. Prefers Manufacturers Life.

DON'T BUY

Prefers Manulife at these prices. Have had decent enough results.

TOP PICK

Has integrated the Clarica acquisition successfully. The problems with their US mutual fund is now behind them. 2.5 % dividend yield.

Showing 796 to 810 of 1,049 entries

Most Recent Experts

Malcolm Ethridge, Mgn. partner, Capital Area Planning Group

Capital Area Planning Group

Kevin Simpson

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Josh Brown, CEO, Ritholtz Wealth Management

Ritholtz Wealth Management

Michael Hakes - CFA, MBA

Murray Wealth Group

Stephanie Link, Chief investment strategist, Hightower

Hightower

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Sun Life Financial Inc (SLF.TO)