Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

113.00

+0.04 (0.04%)

as of Jul 3, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Jul 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has received mixed reviews from various experts, with some pointing out its solid fundamentals and growth potential, particularly in Asian asset management. While the company reported a decent quarter, challenges persist in its asset management segment and the U.S. dental business due to uncertainties regarding Medicaid funding. Valuations appear attractive compared to Canadian banks, trading at 11.7x PE and a yield of approximately 4.5%. Experts appreciate SLF's focus on dividends and its healthy ROE, though some express caution regarding its range-bound performance with MFC gaining more attention in the insurance sector. The general view is to hold onto the stock for the long term, despite current headwinds in growth and profitability in certain segments.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

WAIT

Manufacturers Life looks the most attractive. Had problems with the mutual fund trading scandal in the US. European operations seem to be decelerating a bit. It's acquisition of Clarica looks to be accretive. Probably has the least momentum.

BUY

Favorite in the Canadian life companies. Has a better equity kick than other life companies.

BUY

All three of the major life insurance companies in Canada have been going gangbusters. Looking for good results.

BUY

Has had some problems with their mutual fund subsidiary in the US which has now been cleaned up.

PAST TOP PICK

(Past top pick Apr 2/04. Up 4%.) A long-term hold. Like its market position with good geographic exposure.

HOLD

A bit more expensive than the banks, but bank mergers could be off and Sun Life could continue making acquisitions in the states.

BUY

Have lots of capital and have done well with acquisitions. Good association with C.I. One of the better growth profiles in the life insurance sector.

BUY

Prefers this and Great West Life Over Manufacturers Life.

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BUY

Life insurance companies show up very well in their cash flow screens. Manulife is #1. Sun Life and Power Corp is second.

HOLD

Most of the life-insurance companies are in a major uptrend. The conundrum here is that the stock currently is at the same level it was in 2001/2002. Use a stop loss.

BUY

Likes the insurance sector. Between Manulife and Sun Life, Sun is probably the better deal now as it recently took a hit in the US with their mutual funds.

BUY

Just reported record earnings. Good company, but prefers Manufacturer's Life. The US mutual fund problem should now be behind them.

BUY

Should come back quite strongly not what they have paid the fines on their mutual fund in the US.

PAST TOP PICK

(A top pick Jan 26/04. Up 5%.) Continues to be a well-managed steady Eddie. Continues to like.

TOP PICK

(A past top pick Feb 20/04. Up 4%.) Life-insurance side is growing nicely. Great exposure to wealth management. Like its geographic position encompassing the Far East.

Showing 811 to 825 of 1,049 entries

Most Recent Experts

Malcolm Ethridge, Mgn. partner, Capital Area Planning Group

Capital Area Planning Group

Kevin Simpson

Capital Wealth Planning

Josh Brown, CEO, Ritholtz Wealth Management

Ritholtz Wealth Management

Michael Hakes - CFA, MBA

Murray Wealth Group

Stephanie Link, Chief investment strategist, Hightower

Hightower

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Sun Life Financial Inc (SLF.TO)