Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.88

+0.15 (0.13%)

as of Aug 14, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Aug 14, 2026, 12:00 am

This summary was created by AI, based on 8 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has seen a recent rally, benefiting from its exposure to the money management sector and long-lived liabilities, particularly in a falling interest rate environment. However, experts express caution over its venture into private credit, a domain that has faced some losses. Compared to Canadian banks, SLF is trading at a lower price-to-earnings ratio, but growth appears modest, particularly in sectors like dental in the U.S. and asset management in Canada. Despite past challenges relative to peers like Manulife Financial, experts indicate that SLF remains a solid long-term investment, bolstered by positive changes and strong returns on equity. Overall, experts are divided, with some seeing it as a steady hold, while others suggest a more cautious approach until clearer signals emerge.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

TOP PICK

Has integrated the Clarica acquisition successfully. The problems with their US mutual fund is now behind them. 2.5 % dividend yield.

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WAIT

Manufacturers Life looks the most attractive. Had problems with the mutual fund trading scandal in the US. European operations seem to be decelerating a bit. It's acquisition of Clarica looks to be accretive. Probably has the least momentum.

BUY

Favorite in the Canadian life companies. Has a better equity kick than other life companies.

BUY

All three of the major life insurance companies in Canada have been going gangbusters. Looking for good results.

BUY

Has had some problems with their mutual fund subsidiary in the US which has now been cleaned up.

PAST TOP PICK

(Past top pick Apr 2/04. Up 4%.) A long-term hold. Like its market position with good geographic exposure.

HOLD

A bit more expensive than the banks, but bank mergers could be off and Sun Life could continue making acquisitions in the states.

BUY

Have lots of capital and have done well with acquisitions. Good association with C.I. One of the better growth profiles in the life insurance sector.

BUY

Prefers this and Great West Life Over Manufacturers Life.

BUY

Life insurance companies show up very well in their cash flow screens. Manulife is #1. Sun Life and Power Corp is second.

HOLD

Most of the life-insurance companies are in a major uptrend. The conundrum here is that the stock currently is at the same level it was in 2001/2002. Use a stop loss.

BUY

Likes the insurance sector. Between Manulife and Sun Life, Sun is probably the better deal now as it recently took a hit in the US with their mutual funds.

BUY

Just reported record earnings. Good company, but prefers Manufacturer's Life. The US mutual fund problem should now be behind them.

BUY

Should come back quite strongly not what they have paid the fines on their mutual fund in the US.

PAST TOP PICK

(A top pick Jan 26/04. Up 5%.) Continues to be a well-managed steady Eddie. Continues to like.

Showing 811 to 825 of 1,050 entries

Most Recent Experts

Bill Baruch, Founder, Blue Line Capital

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Sun Life Financial Inc (SLF.TO)