Sun Life Financial Inc (SLF.TO) Buy, Sell or…

Home

Daily Stock Opinions and Ratings

Sun Life Financial Inc (SLF.TO)

102.80

+1.38 (1.36%)

as of Jun 5, 2026, 8:00:00 pm Market Open.

720 watching

Investor Insights

Jun 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc (SLF) is presently facing a challenging landscape, with mixed reviews from experts highlighting both the strengths and weaknesses of the company. Some analysts praise its strong management and growth potential in Asia, particularly in asset management, whereas others express concerns regarding its performance in the U.S. dental market and overall growth, particularly as compared to peers like Manulife Financial Corporation (MFC). Despite trading at a lower P/E ratio compared to Canadian banks, some experts argue that the stock's current valuation isn't compelling given the subdued growth prospects. However, SLF is recognized for its consistent dividend growth and stable earnings, and the recent share repurchases are seen as a positive move. Analysts are divided, with some asserting a long-term bullish outlook while others remain cautious pending macroeconomic or company-specific catalysts.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

TOP PICK

Has slow but steady profit growth. In a period where interest rates are likely to be steady or downwards it has pretty good prospects. Good valuation.

Wealthica Track your Stocks in your Watch List

BUY

Has been a bit of a laggard compared to Manulife (MFC-T) and Great West Life (GWO-T). Had some problems in the US with their mutual funds which they didn't handle especially well. Very solid. Keeps on growing. 14 X earnings. Looks pretty attractive.

DON'T BUY

A great company. Feels the banks offer better relative value than the insurance companies. Has had its problems with its US and mutual fund operations, so there is a bit of a "wait and see" attitude. Cheap on an earnings basis. Wait for a better opportunity.

DON'T BUY

It's OK, but really can't see anything to sink their teeth into. Would prefer Manulife (MFC-T) or Power Financial (PWF-T). Growth prospects are not as good. Still has problems with their US subsiduary.

HOLD

Financials are in a kind of holding pattern because the market is not certain about what is going to happen with interest rates. Sun Life's earnings were great on the Canadian side, but the US results were disappointing. Wait to see if the iniatives they are taking in the US take hold.

TOP PICK

Hasn't moved much in the last 3.5 years, but did get a nice dividend. Had some problems with their US holdings, Massachusetts Financial but have recovered from that. Has been a bit of a laggard against ManuLife (MFC-T).

BUY

Life companies have suffered with all the fears of higher interest rates. His view is that interest rates are not going up so fast or so far as had been thought before and probably all the life companies are pretty good Buys right now including Power Group (POW-T) and Manulife (MFC-T) and Sun.

BUY

In spite of the threat of higher interest, the financial sector is still good to be in. Both Sun Life and ManuLife (MFC-T) have lower payout ratios than the banks, so they have opportunities to increase dividends at a faster rate than the banks. Well managed. Getting over the US scandal on their holdings. Should be continued growth.

Wealthica Track your Stocks in your Watch List

DON'T BUY

All of the insurance companies are pretty much at the kinds of levels where he doesn't find them attractive to buy. They're at long term highs and he would wait for much better opportunities.

DON'T BUY

Wouldn't expect more than a 10% return over a year and that would be a stretch and would be the best case scenario. Will be negatively impacted by the rising corporate bond spreads. Good company and well run.

WEAK BUY

Had some trouble with some of their European franchises and unlike Manulife (MFC-T), they didn't make any big US acquisitions. These things have held them back, but he still likes. Throwing off lots of free cash flow. Would like them to use their free cash flow to buy back stock or increase their dividend.

HOLD

Least favourite of the 3 Canadian large. Prefers Manulife's (MFC-T) international growth strategy and Great West's (GWO-T) cheapness. Not a bad place to be. Has some growth with a little bit of a yield. Statistics are a little weaker than Great West's.

BUY

It's reasonable to expect them to reflect growth and earnings over the next year. 15% higher would not be an unreasonable expectation. Has one or two issues, the MFS mutual fund operation in the US and also have a 1/3 stake in CI.

BUY

Leadership in the markets has probably moved from financials to energy and metals, however, this is a good little story. Trades at a discount to ManuLife(MFC-T). Has tons of excess capital and will be making acquisitions. Expects it to grow quite nicely this year.

WEAK BUY

Probably the cheapest within the group. The earnings quality isn't as good as Manulife (MFC-T) or Great West Life (GWO-T). Also hasn't made a big acquisition yet so there is a risk of a dilution from an acquisition in the future.

Showing 766 to 780 of 1,049 entries

Most Recent Experts

Brian Madden

First Avenue Investment Counsel

The Panic-Proof Portfolio (Stockchase Research)

Stockchase Premium

Darren Sissons

Campbell Lee & Ross

The Weekly Buzzing Stocks by Billy Kawasaki

Stockchase

Joe Terranova

Virtus Investment Partners

Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at : [email protected].

Sun Life Financial Inc (SLF.TO)