Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.88

+0.15 (0.13%)

as of Aug 14, 2026, 8:00:00 pm Market Open.

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Investor Insights

Aug 14, 2026, 12:00 am

This summary was created by AI, based on 8 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has seen a recent rally, benefiting from its exposure to the money management sector and long-lived liabilities, particularly in a falling interest rate environment. However, experts express caution over its venture into private credit, a domain that has faced some losses. Compared to Canadian banks, SLF is trading at a lower price-to-earnings ratio, but growth appears modest, particularly in sectors like dental in the U.S. and asset management in Canada. Despite past challenges relative to peers like Manulife Financial, experts indicate that SLF remains a solid long-term investment, bolstered by positive changes and strong returns on equity. Overall, experts are divided, with some seeing it as a steady hold, while others suggest a more cautious approach until clearer signals emerge.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

WEAK BUY

Probably the cheapest within the group. The earnings quality isn't as good as Manulife (MFC-T) or Great West Life (GWO-T). Also hasn't made a big acquisition yet so there is a risk of a dilution from an acquisition in the future.

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DON'T BUY

Announced financials, in line with earnings. Exposure to mutual funds.

BUY

Outlook for the life insurance industry is positive. Sun Life is good, but prefers ManuLife (MFC-T). Likes ManuLife's global outlook and they have the top management in the industry in North America.

BUY

Great company. Rate of return between this and Manu Life (MFC-T) are quite similar and likes them both.

TOP PICK

Feels it will break out. Sees good earnings growth. Not expensive. Reasonable yield and expects another dividend increase. The insurance side of the financials has more growth than the banking side.

BUY

A solid well managed company that should continue to grow 8/9% a year. This will depend on the market conditions as they have a lot of asset management businesses within them. Have a lot of capital, so will have to do an acquisition to keep moving.

BUY

Just reported earnings weere above expectations. A quality name. Although its mutual fund arm in the US was hit with settlements because of market timing problems, it diodn't suffer a massive outflow. Trading at about 11.5 X earnings it offers reasonable value. Well diversified geographically with good Asian operations.

TOP PICK

Insurance companies are kind of catching up with the banks. A little behind Manulife in terms of where it is in the market place and where it is in Return On Equity. Some problems in the US with their mutual funds held them back. Well manged, strong company. Expects Manulife and Sun Life to grow at faster clips than the banks

BUY

Great company with a great Canadian franchise. Owns MFS which is one of the top mutual funds in the US. Has about $3 billion in free cash flow. Expects them to buy back more shares. Could increase dividends. Has some distribution issue that they have to face. Also own 34% of C.I. Mutual Funds. Cheap.

HOLD

An excellent world class company. Management has a pragmatic program in place regarding growth, both on money management and insurance sides of the business. Good yield. Buying back shares. Prefers property/casualty companies for growth over life companies and life companies over banks.

BUY

Likes all 3 insurance companies, Manulife, Sun Life and Great west Life. Feels they are set to increase their dividends. All excellent companies.

BUY

Manulife and Sun Life have the capacity to increase their dividends more than the banks, which would be a good alternative to the banks.

BUY

Likes both Sun Life and Manufacturers Life. Both have more room to increase their dividend payout ratio than the Cdn banks.

BUY

Likes the asset management side as there could be some upside in 2005/06 if the equity markets recover.

BUY

Has made a series of 52 week highs from '01 to '04. Should be fine.

Showing 781 to 795 of 1,050 entries

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Sun Life Financial Inc (SLF.TO)