Sun Life Financial Inc (SLF.TO) Buy, Sell or…

Home

Daily Stock Opinions and Ratings

Sun Life Financial Inc (SLF.TO)

112.09

+0.80 (0.72%)

as of Sep 4, 2026, 8:00:00 pm Market Open.

719 watching

Investor Insights

Sep 6, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Sun Life Financial Inc (SLF) seems to be experiencing a mixed response among experts. While some express caution regarding its shift from traditional lifeco operations to mutual funds, citing concerns over market beta and private credit losses, others appreciate the company's restructuring efforts and growing asset management business, especially in Asia. The company's price-to-earnings (PE) ratio is competitive compared to Canadian banks, and while some analysts mention it trades at a fair value, the expected growth remains modest. The general sentiment leans towards a hold or cautious buy, with mentions of specific target prices indicating potential upside for long-term investors.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

BUY

Leadership in the markets has probably moved from financials to energy and metals, however, this is a good little story. Trades at a discount to ManuLife(MFC-T). Has tons of excess capital and will be making acquisitions. Expects it to grow quite nicely this year.

WEAK BUY

Probably the cheapest within the group. The earnings quality isn't as good as Manulife (MFC-T) or Great West Life (GWO-T). Also hasn't made a big acquisition yet so there is a risk of a dilution from an acquisition in the future.

DON'T BUY

Announced financials, in line with earnings. Exposure to mutual funds.

BUY

Outlook for the life insurance industry is positive. Sun Life is good, but prefers ManuLife (MFC-T). Likes ManuLife's global outlook and they have the top management in the industry in North America.

BUY

Great company. Rate of return between this and Manu Life (MFC-T) are quite similar and likes them both.

TOP PICK

Feels it will break out. Sees good earnings growth. Not expensive. Reasonable yield and expects another dividend increase. The insurance side of the financials has more growth than the banking side.

BUY

A solid well managed company that should continue to grow 8/9% a year. This will depend on the market conditions as they have a lot of asset management businesses within them. Have a lot of capital, so will have to do an acquisition to keep moving.

BUY

Just reported earnings weere above expectations. A quality name. Although its mutual fund arm in the US was hit with settlements because of market timing problems, it diodn't suffer a massive outflow. Trading at about 11.5 X earnings it offers reasonable value. Well diversified geographically with good Asian operations.

TOP PICK

Insurance companies are kind of catching up with the banks. A little behind Manulife in terms of where it is in the market place and where it is in Return On Equity. Some problems in the US with their mutual funds held them back. Well manged, strong company. Expects Manulife and Sun Life to grow at faster clips than the banks

BUY

Great company with a great Canadian franchise. Owns MFS which is one of the top mutual funds in the US. Has about $3 billion in free cash flow. Expects them to buy back more shares. Could increase dividends. Has some distribution issue that they have to face. Also own 34% of C.I. Mutual Funds. Cheap.

HOLD

An excellent world class company. Management has a pragmatic program in place regarding growth, both on money management and insurance sides of the business. Good yield. Buying back shares. Prefers property/casualty companies for growth over life companies and life companies over banks.

BUY

Likes all 3 insurance companies, Manulife, Sun Life and Great west Life. Feels they are set to increase their dividends. All excellent companies.

BUY

Manulife and Sun Life have the capacity to increase their dividends more than the banks, which would be a good alternative to the banks.

BUY

Likes both Sun Life and Manufacturers Life. Both have more room to increase their dividend payout ratio than the Cdn banks.

BUY

Likes the asset management side as there could be some upside in 2005/06 if the equity markets recover.

Showing 781 to 795 of 1,051 entries

Most Recent Experts

Kevin Simpson

Capital Wealth Planning

Rob Sechan, Managing Partner, New Edge Capital

New Edge Capital

Stephen Weiss, Founder, Short Hills Capital Partners

Short Hills Capital Partners

Jim Lebenthal

Cerity Partners

Brian Madden

First Avenue Investment Counsel

Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at : [email protected].

Sun Life Financial Inc (SLF.TO)