Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.88

+0.15 (0.13%)

as of Aug 14, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Aug 14, 2026, 12:00 am

This summary was created by AI, based on 8 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has seen a recent rally, benefiting from its exposure to the money management sector and long-lived liabilities, particularly in a falling interest rate environment. However, experts express caution over its venture into private credit, a domain that has faced some losses. Compared to Canadian banks, SLF is trading at a lower price-to-earnings ratio, but growth appears modest, particularly in sectors like dental in the U.S. and asset management in Canada. Despite past challenges relative to peers like Manulife Financial, experts indicate that SLF remains a solid long-term investment, bolstered by positive changes and strong returns on equity. Overall, experts are divided, with some seeing it as a steady hold, while others suggest a more cautious approach until clearer signals emerge.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

BUY

Likes the insurance sector and this is the one that has the best potential for growth.

BUY

One of the sectors that is going to hold up pretty well, no matter what happens, is life insurance. All of the 3 big Canadian life companies offer reasonably good value.

BUY

A great business. Has expanded globally. Valuation is reasonable. Trades at a slightly lower valuation than others, which it doesn't deserve.

BUY

Was a laggard in the insurance industry. A good company and well run. One of the biggest mutual fund managers in the world. Have lots of capital which they can redeploy such as buying back their shares.

BUY

Has been a laggard behind Manufactures Life (MFC-T). Its mutual fund operations in the US have had some problems with the mutual fund timing. Because it has been a laggard, it is able to do mid-teen earnings growth.

BUY

There’s a class of Canadian companies that are world class and their activities outside of Canada will be the major propellant for future growth. These include Sun Life (SLF-T), Manulife (MFC-T) and Great West (GWO-T). Thinks this is the cheapest of the three. You want a 24/36 month view for them.

BUY

Owns 34% of CI Funds (CIX-T) and is a big beneficiary of what that fund is doing in consolidation. Their problems with their US funds is now being turned around. 3.2% yield.

BUY

A very good solid financial. Finanacials have stood up pretty well during the confusion that has been there in the market for the last 3 weeks. Not his favourite among the insurance groups. Prefers Manulife (MFC-T) which has more scope with its inyternational involvement.

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TOP PICK

Less than 12 X next year's earnings. 2.5% yield. Cheap price to book, but lower ROE. Good Canadian base. Has one of the largest mutual fund firms in the US.

BUY

As time goes on, he likes this one more and more. His preference in the past has been Manulife (MFC-T), but over time Sun Life is demonstrating that management is getting more and more into the right areas and continue to progress and expand. Good price.

BUY

Likes the life insurance sector. Has really pulled up its socks and is doing a good job.

BUY

Likes all the insurance companies. This one's valuation is a little better than the others.

BUY

Exceptionally well run. Likes the prospects for the insurance companies earnings going into next year. Have more room to increase their dividends than the banks do. Thinks there will be some exciting developments there. Good price.

TOP PICK

Feels it can put up a 15% rate of return or better annually. ROE levels are around 12%. Moderate growth. Also likes Manulife (MFC-T) whose growth is a little better, but Sun has a little better valuation.

BUY

Likes this one. An alternative to the banks. Will continue to increase their dividends. A good core stock to hold.

Showing 751 to 765 of 1,050 entries

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Sun Life Financial Inc (SLF.TO)