Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.09

+0.80 (0.72%)

as of Sep 4, 2026, 8:00:00 pm Market Open.

719 watching

Investor Insights

Sep 6, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Sun Life Financial Inc (SLF) seems to be experiencing a mixed response among experts. While some express caution regarding its shift from traditional lifeco operations to mutual funds, citing concerns over market beta and private credit losses, others appreciate the company's restructuring efforts and growing asset management business, especially in Asia. The company's price-to-earnings (PE) ratio is competitive compared to Canadian banks, and while some analysts mention it trades at a fair value, the expected growth remains modest. The general sentiment leans towards a hold or cautious buy, with mentions of specific target prices indicating potential upside for long-term investors.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

HOLD

An excellent company to be holding. It has the characteristics that, over a long time, leads to success.

BUY

Likes the insurance sector and this is the one that has the best potential for growth.

BUY

One of the sectors that is going to hold up pretty well, no matter what happens, is life insurance. All of the 3 big Canadian life companies offer reasonably good value.

BUY

A great business. Has expanded globally. Valuation is reasonable. Trades at a slightly lower valuation than others, which it doesn't deserve.

BUY

Was a laggard in the insurance industry. A good company and well run. One of the biggest mutual fund managers in the world. Have lots of capital which they can redeploy such as buying back their shares.

BUY

Has been a laggard behind Manufactures Life (MFC-T). Its mutual fund operations in the US have had some problems with the mutual fund timing. Because it has been a laggard, it is able to do mid-teen earnings growth.

BUY

There’s a class of Canadian companies that are world class and their activities outside of Canada will be the major propellant for future growth. These include Sun Life (SLF-T), Manulife (MFC-T) and Great West (GWO-T). Thinks this is the cheapest of the three. You want a 24/36 month view for them.

BUY

Owns 34% of CI Funds (CIX-T) and is a big beneficiary of what that fund is doing in consolidation. Their problems with their US funds is now being turned around. 3.2% yield.

BUY

A very good solid financial. Finanacials have stood up pretty well during the confusion that has been there in the market for the last 3 weeks. Not his favourite among the insurance groups. Prefers Manulife (MFC-T) which has more scope with its inyternational involvement.

TOP PICK

Less than 12 X next year's earnings. 2.5% yield. Cheap price to book, but lower ROE. Good Canadian base. Has one of the largest mutual fund firms in the US.

BUY

As time goes on, he likes this one more and more. His preference in the past has been Manulife (MFC-T), but over time Sun Life is demonstrating that management is getting more and more into the right areas and continue to progress and expand. Good price.

BUY

Likes the life insurance sector. Has really pulled up its socks and is doing a good job.

BUY

Likes all the insurance companies. This one's valuation is a little better than the others.

BUY

Exceptionally well run. Likes the prospects for the insurance companies earnings going into next year. Have more room to increase their dividends than the banks do. Thinks there will be some exciting developments there. Good price.

TOP PICK

Feels it can put up a 15% rate of return or better annually. ROE levels are around 12%. Moderate growth. Also likes Manulife (MFC-T) whose growth is a little better, but Sun has a little better valuation.

Showing 751 to 765 of 1,051 entries

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Sun Life Financial Inc (SLF.TO)