Sun Life Financial Inc (SLF.TO) Buy, Sell or…

Home

Daily Stock Opinions and Ratings

Sun Life Financial Inc (SLF.TO)

Wealthica The ultimate 360° Tracker Your financial life in one place, automatically

102.80

+1.38 (1.36%)

as of Jun 5, 2026, 8:00:00 pm Market Open.

720 watching

Investor Insights

Jun 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc (SLF) is presently facing a challenging landscape, with mixed reviews from experts highlighting both the strengths and weaknesses of the company. Some analysts praise its strong management and growth potential in Asia, particularly in asset management, whereas others express concerns regarding its performance in the U.S. dental market and overall growth, particularly as compared to peers like Manulife Financial Corporation (MFC). Despite trading at a lower P/E ratio compared to Canadian banks, some experts argue that the stock's current valuation isn't compelling given the subdued growth prospects. However, SLF is recognized for its consistent dividend growth and stable earnings, and the recent share repurchases are seen as a positive move. Analysts are divided, with some asserting a long-term bullish outlook while others remain cautious pending macroeconomic or company-specific catalysts.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

HOLD

Missed their quarter and the market overreacted. Now trades at a big discount to Manulife (MFC-T). Company has said they want to do something with their US money manager which will create value over time.

BUY

About 1/3 of their income is from the US which has been translating into lesser amounts of Cdn$’s. It doesn't get the respect it deserves. Cheaper than its peers. Thinks they have done a very good job.

DON'T BUY

Like most of the Canadian financial stocks, it is expensive. Hasn't any place to go on the upside.

WAIT

Would prefer buying at a lower multiple. Doing a good job in Asia. Lower valuation than Manufacturers Life (MFC-T) so if you are a value investor, this might be better for you.

BUY

Stock price has dropped giving an opportunity to buy. Getting a 2.4% yield. This is a big play on strong mutual fund sales in the US which is doing pretty well. Much less interest rate sensitive than the banks.

HOLD

Feels that the stock has come off because the quality of earnings was not terrific. Part of the good increase was due to assumptions that management made. Have a little more exposure to credit losses than other insurance companies. Still thinks it is reasonable value here.

BUY

It is about a multiple point cheaper than Manufactures Life (MFC-T). Has had some troubles in the US but it owns a piece of CI (CIX-T) and will benefit if CI realises the value.

TOP PICK

Likes the insurance space. Has owned Manulife for a long time. He's trying to build up their portfolio in insurance. Sunlife was cheaper. The risk is in the case of Avian Flu the Insurance companies will suffer. He bought at $48 two weeks ago.

HOLD

Not his favourite, prefers Manulife. They've seen trouble times in the US which hurt the stock. It's a fine one to own.

TOP PICK

Bought 3 weeks ago. Likes insurance companies because of their potential for international growth. Choose Sunlife over Manulife because Sunlife was cheaper and will catch up to Manulife.

PAST TOP PICK

(A Top Pick Jan 28/05. Up 12%.) One of her favourite stocks. Feels there is more growth in the insurance companies than in the banks.

TOP PICK

Although it has moved up well, there is still room for improvement. It pays a 2.25% dividend. They had some issues with their U.S. fund operations where there were some mutual timing issues. Variable annuity sales in the U.S. were very weak. These are areas that are now turning around.

BUY

Far cheaper than Manufacturers Life (MFC-T).

HOLD

An excellent company to be holding. It has the characteristics that, over a long time, leads to success.

BUY

Likes the insurance sector and this is the one that has the best potential for growth.

Showing 736 to 750 of 1,049 entries

Most Recent Experts

Brian Madden

First Avenue Investment Counsel

The Panic-Proof Portfolio (Stockchase Research)

Stockchase Premium

Darren Sissons

Campbell Lee & Ross

The Weekly Buzzing Stocks by Billy Kawasaki

Stockchase

Joe Terranova

Virtus Investment Partners

Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at : [email protected].

Sun Life Financial Inc (SLF.TO)