Sun Life Financial Inc (SLF.TO) Buy, Sell or…

Home

Daily Stock Opinions and Ratings

Sun Life Financial Inc (SLF.TO)

112.09

+0.80 (0.72%)

as of Sep 4, 2026, 8:00:00 pm Market Open.

719 watching

Investor Insights

Sep 6, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Sun Life Financial Inc (SLF) seems to be experiencing a mixed response among experts. While some express caution regarding its shift from traditional lifeco operations to mutual funds, citing concerns over market beta and private credit losses, others appreciate the company's restructuring efforts and growing asset management business, especially in Asia. The company's price-to-earnings (PE) ratio is competitive compared to Canadian banks, and while some analysts mention it trades at a fair value, the expected growth remains modest. The general sentiment leans towards a hold or cautious buy, with mentions of specific target prices indicating potential upside for long-term investors.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

BUY

Excellent management. Stock has held up relatively well. They own MFS, a US mutual fund company. They would like MFS to do a merger which would create extra value. Valuation is pretty decent, a 12/15% grower.

BUY

Trading at about 2 multiple points less than Manulife (MFC-T) at 12 X earnings. Have a great asset management operation in the US. Also have a good piece of C.I. Funds (CIX-T) that is converting to an income trust which will give them more cash.

HOLD

Missed their quarter and the market overreacted. Now trades at a big discount to Manulife (MFC-T). Company has said they want to do something with their US money manager which will create value over time.

BUY

About 1/3 of their income is from the US which has been translating into lesser amounts of Cdn$’s. It doesn't get the respect it deserves. Cheaper than its peers. Thinks they have done a very good job.

DON'T BUY

Like most of the Canadian financial stocks, it is expensive. Hasn't any place to go on the upside.

WAIT

Would prefer buying at a lower multiple. Doing a good job in Asia. Lower valuation than Manufacturers Life (MFC-T) so if you are a value investor, this might be better for you.

BUY

Stock price has dropped giving an opportunity to buy. Getting a 2.4% yield. This is a big play on strong mutual fund sales in the US which is doing pretty well. Much less interest rate sensitive than the banks.

HOLD

Feels that the stock has come off because the quality of earnings was not terrific. Part of the good increase was due to assumptions that management made. Have a little more exposure to credit losses than other insurance companies. Still thinks it is reasonable value here.

BUY

It is about a multiple point cheaper than Manufactures Life (MFC-T). Has had some troubles in the US but it owns a piece of CI (CIX-T) and will benefit if CI realises the value.

TOP PICK

Likes the insurance space. Has owned Manulife for a long time. He's trying to build up their portfolio in insurance. Sunlife was cheaper. The risk is in the case of Avian Flu the Insurance companies will suffer. He bought at $48 two weeks ago.

HOLD

Not his favourite, prefers Manulife. They've seen trouble times in the US which hurt the stock. It's a fine one to own.

TOP PICK

Bought 3 weeks ago. Likes insurance companies because of their potential for international growth. Choose Sunlife over Manulife because Sunlife was cheaper and will catch up to Manulife.

PAST TOP PICK

(A Top Pick Jan 28/05. Up 12%.) One of her favourite stocks. Feels there is more growth in the insurance companies than in the banks.

TOP PICK

Although it has moved up well, there is still room for improvement. It pays a 2.25% dividend. They had some issues with their U.S. fund operations where there were some mutual timing issues. Variable annuity sales in the U.S. were very weak. These are areas that are now turning around.

BUY

Far cheaper than Manufacturers Life (MFC-T).

Showing 736 to 750 of 1,051 entries

Most Recent Experts

Kevin Simpson

Capital Wealth Planning

Rob Sechan, Managing Partner, New Edge Capital

New Edge Capital

Stephen Weiss, Founder, Short Hills Capital Partners

Short Hills Capital Partners

Jim Lebenthal

Cerity Partners

Brian Madden

First Avenue Investment Counsel

Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at : [email protected].

Sun Life Financial Inc (SLF.TO)