Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.88

+0.15 (0.13%)

as of Aug 14, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Aug 14, 2026, 12:00 am

This summary was created by AI, based on 8 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has seen a recent rally, benefiting from its exposure to the money management sector and long-lived liabilities, particularly in a falling interest rate environment. However, experts express caution over its venture into private credit, a domain that has faced some losses. Compared to Canadian banks, SLF is trading at a lower price-to-earnings ratio, but growth appears modest, particularly in sectors like dental in the U.S. and asset management in Canada. Despite past challenges relative to peers like Manulife Financial, experts indicate that SLF remains a solid long-term investment, bolstered by positive changes and strong returns on equity. Overall, experts are divided, with some seeing it as a steady hold, while others suggest a more cautious approach until clearer signals emerge.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

BUY

Trading at about 2 multiple points less than Manulife (MFC-T) at 12 X earnings. Have a great asset management operation in the US. Also have a good piece of C.I. Funds (CIX-T) that is converting to an income trust which will give them more cash.

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HOLD

Missed their quarter and the market overreacted. Now trades at a big discount to Manulife (MFC-T). Company has said they want to do something with their US money manager which will create value over time.

BUY

About 1/3 of their income is from the US which has been translating into lesser amounts of Cdn$’s. It doesn't get the respect it deserves. Cheaper than its peers. Thinks they have done a very good job.

DON'T BUY

Like most of the Canadian financial stocks, it is expensive. Hasn't any place to go on the upside.

WAIT

Would prefer buying at a lower multiple. Doing a good job in Asia. Lower valuation than Manufacturers Life (MFC-T) so if you are a value investor, this might be better for you.

BUY

Stock price has dropped giving an opportunity to buy. Getting a 2.4% yield. This is a big play on strong mutual fund sales in the US which is doing pretty well. Much less interest rate sensitive than the banks.

HOLD

Feels that the stock has come off because the quality of earnings was not terrific. Part of the good increase was due to assumptions that management made. Have a little more exposure to credit losses than other insurance companies. Still thinks it is reasonable value here.

BUY

It is about a multiple point cheaper than Manufactures Life (MFC-T). Has had some troubles in the US but it owns a piece of CI (CIX-T) and will benefit if CI realises the value.

TOP PICK

Likes the insurance space. Has owned Manulife for a long time. He's trying to build up their portfolio in insurance. Sunlife was cheaper. The risk is in the case of Avian Flu the Insurance companies will suffer. He bought at $48 two weeks ago.

HOLD

Not his favourite, prefers Manulife. They've seen trouble times in the US which hurt the stock. It's a fine one to own.

TOP PICK

Bought 3 weeks ago. Likes insurance companies because of their potential for international growth. Choose Sunlife over Manulife because Sunlife was cheaper and will catch up to Manulife.

PAST TOP PICK

(A Top Pick Jan 28/05. Up 12%.) One of her favourite stocks. Feels there is more growth in the insurance companies than in the banks.

TOP PICK

Although it has moved up well, there is still room for improvement. It pays a 2.25% dividend. They had some issues with their U.S. fund operations where there were some mutual timing issues. Variable annuity sales in the U.S. were very weak. These are areas that are now turning around.

BUY

Far cheaper than Manufacturers Life (MFC-T).

HOLD

An excellent company to be holding. It has the characteristics that, over a long time, leads to success.

Showing 736 to 750 of 1,050 entries

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Sun Life Financial Inc (SLF.TO)