Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.09

+0.80 (0.72%)

as of Sep 4, 2026, 8:00:00 pm Market Open.

719 watching

Investor Insights

Sep 6, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Sun Life Financial Inc (SLF) seems to be experiencing a mixed response among experts. While some express caution regarding its shift from traditional lifeco operations to mutual funds, citing concerns over market beta and private credit losses, others appreciate the company's restructuring efforts and growing asset management business, especially in Asia. The company's price-to-earnings (PE) ratio is competitive compared to Canadian banks, and while some analysts mention it trades at a fair value, the expected growth remains modest. The general sentiment leans towards a hold or cautious buy, with mentions of specific target prices indicating potential upside for long-term investors.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

BUY

Owns both Manulife (MFC-T) and Sun Life (SLF-T) but has steered his focus to Manulife because PE ratio based on 08 earnings is roughly the same. Would buy both companies equally.

BUY

Very disciplined management team. Have proven they can make acquisitions and integrate them all, but sometimes make too big of an acquisition and have trouble transitioning it. Hasn’t got the same credit risks as banks and very little equity exposure. Should continue to generate 15% ROE a year. Cheaper than Great West (GWO-T) and ManuLife (MFC-T).

DON'T BUY

Feels that a lot of money has left the banks and money managers to move into the lifecos. It means that companies such as Sun Life (SLF-T), Great West (GWO-T) and Manufacturers (MFC-T) have caught up to the peak of and are exceeding their FMV.

BUY

Good company and probably a good time to buy it. Oversold.

BUY

On his Buy list is an equal holding of Manufacturers Life (MFC-T) and Sun Life (SLF-T). ROE on ManuLife is superior. Prefers insurance companies over banks.

BUY

Either Sun Life (SLF-T) or Manufacturers Life (MFC-T) is a good buy at this time. Good yield at 2.5%. Good earnings profile going forward.

BUY

One of his favourites. Has a nice dividend. Well-run company.

BUY

Good management. Company has grown, is profitable and pays a dividend regularly.

PAST TOP PICK

(A Top Pick Jan 15/07. Up 6%.) Yield of 2.4%. Still likes this along with Manulife (MFC-T). Likes their international exposure. Still a Buy.

WEAK BUY

Life insurance stocks are more expensive than banks. People are worried about the credit cyle. Believes that the insurance companies have better growth prospects over the year. Sunlife has been lagging.

PAST TOP PICK

(Up 23.4% since Oct. 06) He still holds it and likes the outlook. It has a healthy dividend yield. Recommends buying it on weakness under $50.

TRADE

Likes Manulife's chart better, but still likes this. SLF is still trading sideways, whereas Manulife has broken out.

TRADE

A good Insurance Company, but he prefer's Manulife.

BUY

Likes it and Manulife, because of the exposure to India and China and their money management in the States, (and Canada for Manulife).

TOP PICK

(A Top Pick Oct 16/06. Up 13.1%.) Looking for 8% to 10% capital gain plus dividend yield of about 2.4%. Should be a steady grower. Low risk.

Showing 646 to 660 of 1,051 entries

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Sun Life Financial Inc (SLF.TO)