Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.88

+0.15 (0.13%)

as of Aug 14, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Aug 14, 2026, 12:00 am

This summary was created by AI, based on 8 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has seen a recent rally, benefiting from its exposure to the money management sector and long-lived liabilities, particularly in a falling interest rate environment. However, experts express caution over its venture into private credit, a domain that has faced some losses. Compared to Canadian banks, SLF is trading at a lower price-to-earnings ratio, but growth appears modest, particularly in sectors like dental in the U.S. and asset management in Canada. Despite past challenges relative to peers like Manulife Financial, experts indicate that SLF remains a solid long-term investment, bolstered by positive changes and strong returns on equity. Overall, experts are divided, with some seeing it as a steady hold, while others suggest a more cautious approach until clearer signals emerge.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

BUY

Very disciplined management team. Have proven they can make acquisitions and integrate them all, but sometimes make too big of an acquisition and have trouble transitioning it. Hasn’t got the same credit risks as banks and very little equity exposure. Should continue to generate 15% ROE a year. Cheaper than Great West (GWO-T) and ManuLife (MFC-T).

DON'T BUY

Feels that a lot of money has left the banks and money managers to move into the lifecos. It means that companies such as Sun Life (SLF-T), Great West (GWO-T) and Manufacturers (MFC-T) have caught up to the peak of and are exceeding their FMV.

BUY

Good company and probably a good time to buy it. Oversold.

BUY

On his Buy list is an equal holding of Manufacturers Life (MFC-T) and Sun Life (SLF-T). ROE on ManuLife is superior. Prefers insurance companies over banks.

BUY

Either Sun Life (SLF-T) or Manufacturers Life (MFC-T) is a good buy at this time. Good yield at 2.5%. Good earnings profile going forward.

BUY

One of his favourites. Has a nice dividend. Well-run company.

BUY

Good management. Company has grown, is profitable and pays a dividend regularly.

PAST TOP PICK

(A Top Pick Jan 15/07. Up 6%.) Yield of 2.4%. Still likes this along with Manulife (MFC-T). Likes their international exposure. Still a Buy.

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WEAK BUY

Life insurance stocks are more expensive than banks. People are worried about the credit cyle. Believes that the insurance companies have better growth prospects over the year. Sunlife has been lagging.

PAST TOP PICK

(Up 23.4% since Oct. 06) He still holds it and likes the outlook. It has a healthy dividend yield. Recommends buying it on weakness under $50.

TRADE

Likes Manulife's chart better, but still likes this. SLF is still trading sideways, whereas Manulife has broken out.

TRADE

A good Insurance Company, but he prefer's Manulife.

BUY

Likes it and Manulife, because of the exposure to India and China and their money management in the States, (and Canada for Manulife).

TOP PICK

(A Top Pick Oct 16/06. Up 13.1%.) Looking for 8% to 10% capital gain plus dividend yield of about 2.4%. Should be a steady grower. Low risk.

PAST TOP PICK

(Past Top Pick Oct 18/06. Up 11.1%.) Doing some very good things, positioning itself and moving forward. Valuation is still attractive.

Showing 646 to 660 of 1,050 entries

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Sun Life Financial Inc (SLF.TO)