Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

113.00

+0.04 (0.04%)

as of Jul 3, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Jul 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has received mixed reviews from various experts. While some indicate that the company is trading at a relatively attractive price compared to Canadian banks, others highlight challenges in the dental segment and asset management performance. Despite recent restructuring efforts, concerns about growth persist, particularly with the company's 5% growth forecast and a PE ratio of 11.7x for 2027, which is seen as inadequate given the broader market conditions. However, many experts believe in the long-term value of SLF, citing its strong dividend growth potential and substantial operations in Asia and the US. Nevertheless, the sentiment surrounding the stock suggests a cautious approach, with calls for watchful waiting amid macroeconomic concerns.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

DON'T BUY

Feels that a lot of money has left the banks and money managers to move into the lifecos. It means that companies such as Sun Life (SLF-T), Great West (GWO-T) and Manufacturers (MFC-T) have caught up to the peak of and are exceeding their FMV.

BUY

Good company and probably a good time to buy it. Oversold.

BUY

On his Buy list is an equal holding of Manufacturers Life (MFC-T) and Sun Life (SLF-T). ROE on ManuLife is superior. Prefers insurance companies over banks.

BUY

Either Sun Life (SLF-T) or Manufacturers Life (MFC-T) is a good buy at this time. Good yield at 2.5%. Good earnings profile going forward.

BUY

One of his favourites. Has a nice dividend. Well-run company.

BUY

Good management. Company has grown, is profitable and pays a dividend regularly.

PAST TOP PICK

(A Top Pick Jan 15/07. Up 6%.) Yield of 2.4%. Still likes this along with Manulife (MFC-T). Likes their international exposure. Still a Buy.

WEAK BUY

Life insurance stocks are more expensive than banks. People are worried about the credit cyle. Believes that the insurance companies have better growth prospects over the year. Sunlife has been lagging.

PAST TOP PICK

(Up 23.4% since Oct. 06) He still holds it and likes the outlook. It has a healthy dividend yield. Recommends buying it on weakness under $50.

TRADE

Likes Manulife's chart better, but still likes this. SLF is still trading sideways, whereas Manulife has broken out.

TRADE

A good Insurance Company, but he prefer's Manulife.

BUY

Likes it and Manulife, because of the exposure to India and China and their money management in the States, (and Canada for Manulife).

TOP PICK

(A Top Pick Oct 16/06. Up 13.1%.) Looking for 8% to 10% capital gain plus dividend yield of about 2.4%. Should be a steady grower. Low risk.

PAST TOP PICK

(Past Top Pick Oct 18/06. Up 11.1%.) Doing some very good things, positioning itself and moving forward. Valuation is still attractive.

PAST TOP PICK

(A Top Pick Oct 16/06. Up 13.4%.) Still a buy.

Showing 646 to 660 of 1,049 entries

Most Recent Experts

Malcolm Ethridge, Mgn. partner, Capital Area Planning Group

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Michael Hakes - CFA, MBA

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Stephanie Link, Chief investment strategist, Hightower

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We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at : [email protected].

Sun Life Financial Inc (SLF.TO)