Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.09

+0.80 (0.72%)

as of Sep 4, 2026, 8:00:00 pm Market Open.

719 watching

Investor Insights

Sep 6, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Sun Life Financial Inc (SLF) seems to be experiencing a mixed response among experts. While some express caution regarding its shift from traditional lifeco operations to mutual funds, citing concerns over market beta and private credit losses, others appreciate the company's restructuring efforts and growing asset management business, especially in Asia. The company's price-to-earnings (PE) ratio is competitive compared to Canadian banks, and while some analysts mention it trades at a fair value, the expected growth remains modest. The general sentiment leans towards a hold or cautious buy, with mentions of specific target prices indicating potential upside for long-term investors.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

PAST TOP PICK

(Past Top Pick Oct 18/06. Up 11.1%.) Doing some very good things, positioning itself and moving forward. Valuation is still attractive.

PAST TOP PICK

(A Top Pick Oct 16/06. Up 13.4%.) Still a buy.

PAST TOP PICK

(A Top Pick Aug 14/06. Up 20%.) Still a Buy.

TOP PICK

Insurance companies are a good alternative to banks. A little us exposed to credit concerns. This stock is selling at a very compelling price relative to the competition. Expects earnings to go from $3.58 last year to over $4 this year and possibly $4.40-$4.50 next year. They're diversifying internationally. Very strong balance sheet.

BUY

A nice complement to Manulife (MFC-T) because of its different assets. You could buy both and do very well.

DON'T BUY

Hasn't been too exciting for some months. Prefers Manufacturers (MFC-T).

TOP PICK

There is a potential of the equalization of the price multiple to Manufacturers (MFC-T).

BUY

Just came out with excellent earnings. Looks interesting.

DON'T BUY

The model price is $49.59, which is spot on the current stock price. The model price has come down, reflecting increase in rates.

BUY

A good stock. The pullback represents a buying opportunity if you are a long-term believer in the company. Prefers some of the other life companies, which have a better growth profile.

BUY

Doesn't have huge expectations, but the Lifecos look better with a rising rate environment. Valuation looks good.

TOP PICK

Manulife is held up as the cream of the crop but right now Sun life is a much better buy. Going into a raising interest rate environment, the life companies will do better then the banks.

WEAK BUY

Financials are interest sensitive. This one has a rising wedge. The stock is generally going up, but the highs and lows are getting progressively closer. What you want is parallel lines. It will probably rally from here. Suggests that you split your money between 5 sectors.

BUY ON WEAKNESS

A great long term performer. He owns Manulife, Sunlife and Great West. Sunlife doesn't get any respect (Rodney Dangerfield). Trading around 12 times earnings + dividend. Not surprising to see a little pull back, so worth while to buy now.

WEAK BUY

Prefers Sunlife over Great West Life, because there is more turnaround potential there.

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Sun Life Financial Inc (SLF.TO)