Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

102.80

+1.38 (1.36%)

as of Jun 5, 2026, 8:00:00 pm Market Open.

720 watching

Investor Insights

Jun 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc (SLF) is presently facing a challenging landscape, with mixed reviews from experts highlighting both the strengths and weaknesses of the company. Some analysts praise its strong management and growth potential in Asia, particularly in asset management, whereas others express concerns regarding its performance in the U.S. dental market and overall growth, particularly as compared to peers like Manulife Financial Corporation (MFC). Despite trading at a lower P/E ratio compared to Canadian banks, some experts argue that the stock's current valuation isn't compelling given the subdued growth prospects. However, SLF is recognized for its consistent dividend growth and stable earnings, and the recent share repurchases are seen as a positive move. Analysts are divided, with some asserting a long-term bullish outlook while others remain cautious pending macroeconomic or company-specific catalysts.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

PAST TOP PICK

(A Top Pick Aug 14/06. Up 20%.) Still a Buy.

TOP PICK

Insurance companies are a good alternative to banks. A little us exposed to credit concerns. This stock is selling at a very compelling price relative to the competition. Expects earnings to go from $3.58 last year to over $4 this year and possibly $4.40-$4.50 next year. They're diversifying internationally. Very strong balance sheet.

BUY

A nice complement to Manulife (MFC-T) because of its different assets. You could buy both and do very well.

DON'T BUY

Hasn't been too exciting for some months. Prefers Manufacturers (MFC-T).

TOP PICK

There is a potential of the equalization of the price multiple to Manufacturers (MFC-T).

BUY

Just came out with excellent earnings. Looks interesting.

DON'T BUY

The model price is $49.59, which is spot on the current stock price. The model price has come down, reflecting increase in rates.

BUY

A good stock. The pullback represents a buying opportunity if you are a long-term believer in the company. Prefers some of the other life companies, which have a better growth profile.

BUY

Doesn't have huge expectations, but the Lifecos look better with a rising rate environment. Valuation looks good.

TOP PICK

Manulife is held up as the cream of the crop but right now Sun life is a much better buy. Going into a raising interest rate environment, the life companies will do better then the banks.

WEAK BUY

Financials are interest sensitive. This one has a rising wedge. The stock is generally going up, but the highs and lows are getting progressively closer. What you want is parallel lines. It will probably rally from here. Suggests that you split your money between 5 sectors.

BUY ON WEAKNESS

A great long term performer. He owns Manulife, Sunlife and Great West. Sunlife doesn't get any respect (Rodney Dangerfield). Trading around 12 times earnings + dividend. Not surprising to see a little pull back, so worth while to buy now.

WEAK BUY

Prefers Sunlife over Great West Life, because there is more turnaround potential there.

TOP PICK

In the financial area, this is attractively valued. Has some very strong components to it. ROE is going up from nearly 14% to about 15%.

TOP PICK

Statistically cheaper than Manufacturers (MFC-T) at 13.9% forward earnings Manufacturers and 13% for Sun. also has a better yield. Like its exposure in India which is a huge market and burgeoning.

Showing 661 to 675 of 1,049 entries

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Sun Life Financial Inc (SLF.TO)