Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.88

+0.15 (0.13%)

as of Aug 14, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Aug 14, 2026, 12:00 am

This summary was created by AI, based on 8 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has seen a recent rally, benefiting from its exposure to the money management sector and long-lived liabilities, particularly in a falling interest rate environment. However, experts express caution over its venture into private credit, a domain that has faced some losses. Compared to Canadian banks, SLF is trading at a lower price-to-earnings ratio, but growth appears modest, particularly in sectors like dental in the U.S. and asset management in Canada. Despite past challenges relative to peers like Manulife Financial, experts indicate that SLF remains a solid long-term investment, bolstered by positive changes and strong returns on equity. Overall, experts are divided, with some seeing it as a steady hold, while others suggest a more cautious approach until clearer signals emerge.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

PAST TOP PICK

(A Top Pick Oct 16/06. Up 13.4%.) Still a buy.

PAST TOP PICK

(A Top Pick Aug 14/06. Up 20%.) Still a Buy.

TOP PICK

Insurance companies are a good alternative to banks. A little us exposed to credit concerns. This stock is selling at a very compelling price relative to the competition. Expects earnings to go from $3.58 last year to over $4 this year and possibly $4.40-$4.50 next year. They're diversifying internationally. Very strong balance sheet.

BUY

A nice complement to Manulife (MFC-T) because of its different assets. You could buy both and do very well.

DON'T BUY

Hasn't been too exciting for some months. Prefers Manufacturers (MFC-T).

TOP PICK

There is a potential of the equalization of the price multiple to Manufacturers (MFC-T).

BUY

Just came out with excellent earnings. Looks interesting.

DON'T BUY

The model price is $49.59, which is spot on the current stock price. The model price has come down, reflecting increase in rates.

BUY

A good stock. The pullback represents a buying opportunity if you are a long-term believer in the company. Prefers some of the other life companies, which have a better growth profile.

BUY

Doesn't have huge expectations, but the Lifecos look better with a rising rate environment. Valuation looks good.

TOP PICK

Manulife is held up as the cream of the crop but right now Sun life is a much better buy. Going into a raising interest rate environment, the life companies will do better then the banks.

WEAK BUY

Financials are interest sensitive. This one has a rising wedge. The stock is generally going up, but the highs and lows are getting progressively closer. What you want is parallel lines. It will probably rally from here. Suggests that you split your money between 5 sectors.

BUY ON WEAKNESS

A great long term performer. He owns Manulife, Sunlife and Great West. Sunlife doesn't get any respect (Rodney Dangerfield). Trading around 12 times earnings + dividend. Not surprising to see a little pull back, so worth while to buy now.

WEAK BUY

Prefers Sunlife over Great West Life, because there is more turnaround potential there.

TOP PICK

In the financial area, this is attractively valued. Has some very strong components to it. ROE is going up from nearly 14% to about 15%.

Showing 661 to 675 of 1,050 entries

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Sun Life Financial Inc (SLF.TO)