Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

102.80

+1.38 (1.36%)

as of Jun 5, 2026, 8:00:00 pm Market Open.

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Investor Insights

Jun 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc (SLF) is presently facing a challenging landscape, with mixed reviews from experts highlighting both the strengths and weaknesses of the company. Some analysts praise its strong management and growth potential in Asia, particularly in asset management, whereas others express concerns regarding its performance in the U.S. dental market and overall growth, particularly as compared to peers like Manulife Financial Corporation (MFC). Despite trading at a lower P/E ratio compared to Canadian banks, some experts argue that the stock's current valuation isn't compelling given the subdued growth prospects. However, SLF is recognized for its consistent dividend growth and stable earnings, and the recent share repurchases are seen as a positive move. Analysts are divided, with some asserting a long-term bullish outlook while others remain cautious pending macroeconomic or company-specific catalysts.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

BUY

The good news is that they have not suffered from the same problems as MFC. Prefers MFC because it has been beaten up so much but this one is a buy too.

HOLD

Suffering the same problem that Manulife (MFC-T) has underlined. Have low interest rates products that require bonds, by law, to be behind them and they are being squeezed. Good yield.

COMMENT

Over a 2-3 year time frame, it is fine but doesn't know if there are any short-term catalysts. Have some equity and credit exposure where he expects some non-cash write-downs to show up in tonight's reporting. Looks cheap. Almost 5% yield. Earnings are close to Book Value.

TOP PICK

4.45% Perpetual preferred. There’s more potential in the preferred than in the bonds. Chose over MFC because of the slightly higher yield.

DON'T BUY

Hitting a 52-week low because everyone is worried about Q2 numbers coming up. Interest rates and the stock market don't help earnings prospects. At the end of the 1st quarter capital levels were acceptable but he is not 100% sure what earnings are going to look like given interest rates. This is in better shape than Manulife (MFC-T) right now.

DON'T BUY

Life insurance companies in general have not been good performers lately. He would prefer Great West Life (GWO-T) but prefers this to ManuLife (MFC-T).

TOP PICK

(A Top Pick March 29/10.) Trust II 5.863% maturing December 31/2108 and callable in 2019. Trading at 2% over Canada savings bonds. Good value. Still a buy. Yields is 5.43%.

DON'T BUY

Would not buy. Thinks that even if they have fewer issues than MFC, he would prefer Power Financial to both.

PAST TOP PICK

(Top Pick May 27/09, Up 16.90%)

BUY

Canadian insurance has lagged. Have been hot by increased reserves. Dividend is save. Cash flow can more than cover it. Earning should start to improve with increased interest rates because of their bond portfolio.

STRONG BUY

A great story here. About 4.5% yield. Trading at a discount to the banks so there are some good growth prospects. (See Top Picks.)

HOLD

Lifecos lagged banks on the recent move. Feels dividend is safe. Probably 10% upside. This would be his least favourite of the Big 3. (See Top Picks.)

BUY

US operations have struggled a little bit on the healthcare side. Valuation is attractive. He would tend to take a little bit more risk and go after Manulife (MFC-T) instead. Would take the Lifecos over the banks right now.

TOP PICK

Trust II 5.863% maturing December 31/2108 and callable in 2019.

BUY

Lots of evidence they will do well in the US, where they have about 40% of their business. MFS business looks like it is turning around quite nicely and should be able to gain market share. 4.5% yield.

Showing 541 to 555 of 1,049 entries

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Sun Life Financial Inc (SLF.TO)