Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.09

+0.80 (0.72%)

as of Sep 4, 2026, 8:00:00 pm Market Open.

719 watching

Investor Insights

Sep 6, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Sun Life Financial Inc (SLF) seems to be experiencing a mixed response among experts. While some express caution regarding its shift from traditional lifeco operations to mutual funds, citing concerns over market beta and private credit losses, others appreciate the company's restructuring efforts and growing asset management business, especially in Asia. The company's price-to-earnings (PE) ratio is competitive compared to Canadian banks, and while some analysts mention it trades at a fair value, the expected growth remains modest. The general sentiment leans towards a hold or cautious buy, with mentions of specific target prices indicating potential upside for long-term investors.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

N/A

Doesn’t know their financial statements so can’t comment. He follows MFC as a contrarian. He likes a good dividend return.

HOLD

Loan loss provisions have come down and because of their structure, versus ManuLife (MFC-T) it has worked in their favour and they will be in a better position. If we stay in the low interest rate environment, visibility for any of the insurers is not good.

BUY

The good news is that they have not suffered from the same problems as MFC. Prefers MFC because it has been beaten up so much but this one is a buy too.

HOLD

Suffering the same problem that Manulife (MFC-T) has underlined. Have low interest rates products that require bonds, by law, to be behind them and they are being squeezed. Good yield.

COMMENT

Over a 2-3 year time frame, it is fine but doesn't know if there are any short-term catalysts. Have some equity and credit exposure where he expects some non-cash write-downs to show up in tonight's reporting. Looks cheap. Almost 5% yield. Earnings are close to Book Value.

TOP PICK

4.45% Perpetual preferred. There’s more potential in the preferred than in the bonds. Chose over MFC because of the slightly higher yield.

DON'T BUY

Hitting a 52-week low because everyone is worried about Q2 numbers coming up. Interest rates and the stock market don't help earnings prospects. At the end of the 1st quarter capital levels were acceptable but he is not 100% sure what earnings are going to look like given interest rates. This is in better shape than Manulife (MFC-T) right now.

DON'T BUY

Life insurance companies in general have not been good performers lately. He would prefer Great West Life (GWO-T) but prefers this to ManuLife (MFC-T).

TOP PICK

(A Top Pick March 29/10.) Trust II 5.863% maturing December 31/2108 and callable in 2019. Trading at 2% over Canada savings bonds. Good value. Still a buy. Yields is 5.43%.

DON'T BUY

Would not buy. Thinks that even if they have fewer issues than MFC, he would prefer Power Financial to both.

PAST TOP PICK

(Top Pick May 27/09, Up 16.90%)

BUY

Canadian insurance has lagged. Have been hot by increased reserves. Dividend is save. Cash flow can more than cover it. Earning should start to improve with increased interest rates because of their bond portfolio.

STRONG BUY

A great story here. About 4.5% yield. Trading at a discount to the banks so there are some good growth prospects. (See Top Picks.)

HOLD

Lifecos lagged banks on the recent move. Feels dividend is safe. Probably 10% upside. This would be his least favourite of the Big 3. (See Top Picks.)

BUY

US operations have struggled a little bit on the healthcare side. Valuation is attractive. He would tend to take a little bit more risk and go after Manulife (MFC-T) instead. Would take the Lifecos over the banks right now.

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Sun Life Financial Inc (SLF.TO)