Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.09

+0.80 (0.72%)

as of Sep 4, 2026, 8:00:00 pm Market Open.

719 watching

Investor Insights

Sep 6, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Sun Life Financial Inc (SLF) seems to be experiencing a mixed response among experts. While some express caution regarding its shift from traditional lifeco operations to mutual funds, citing concerns over market beta and private credit losses, others appreciate the company's restructuring efforts and growing asset management business, especially in Asia. The company's price-to-earnings (PE) ratio is competitive compared to Canadian banks, and while some analysts mention it trades at a fair value, the expected growth remains modest. The general sentiment leans towards a hold or cautious buy, with mentions of specific target prices indicating potential upside for long-term investors.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

BUY

Model price of $34.40, a 13% positive differential. Wouldn’t have his entire portfolio in this.

HOLD

Held up very well during the sub-prime crisis. Well positioned. Strong balance sheet. Expecting reasonable growth rates. Looking for a 6%-8% dividend growth over the next few years.

WEAK BUY

All life companies have same challenge – seg fund business. If interest and equity markets go up, they go up.

COMMENT

Has recovered nicely. If he were getting back into lifecos, he would add it to his existing companies.

BUY

Cdn life companies have not done very well. Hopefully the worst is behind them. Not as exposed to the equity market as Manulife (MFC-T) but has a big asset management division in US. Trades around Book. With a 2 year time frame, it is a decent investment

HOLD

Pays a higher dividend (5%) than Manu Life (MFC-T). In an environment where rates stay very low, insurance companies have a very hard time. Well run company and a great Canadian franchise but you need interest rates to start to tick up.

PAST TOP PICK

(A Top Pick Oct 23/09. No change.) Has been buying assets in the UK. 5% yield. Still likes.

DON'T BUY

Is affected by the MFC troubles and wont buck the trend until MFC comes out of it.

COMMENT

Versus Manulife (MFC-T)? If equity markets improves, Manulife has the most to gain as they have the most leverage.

TOP PICK

Preferred (SLF.PR.D) 4.45%. Current yield at about 5.64%. Next call is next December at $26. Doesn't think it will be called out but if they did you would have a 27% return from here.

COMMENT

Seg Fund problems so if the market and interest rates go up, it’s good for them. Paying out about 110% of their earnings in dividends and there is some question if they can maintain that. Good core insurance and mutual fund business. 5.2% yield.

SELL

Market has concerns about future liability, debt portfolios and how they can meet future obligations in a very low interest rate environment. Wait for one good quarter before buying.

SELL

Both MFC and SLF have exposure to an annuity product that was sold during the bull market. People are fixated on the hedging on this. He would not be standing there to catch these names. There are insurance names that are not in these products. Move into another insurance name.

COMMENT

This is a bad, bad environment for insurance companies. Sensitivity to equity markets. With rates were they are and the new accounting rules it is difficult for insurance companies. Neither SLF nor MFC are going to disappear. It will take a while for the market to adjust to the new accounting rules. These insurers are slightly oversold.

HOLD

Thinks this is being punished because of Manulife (MFC-T). Doesn't think it is going to make a new low. 5.7% dividend.

Showing 526 to 540 of 1,051 entries

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Sun Life Financial Inc (SLF.TO)