Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

102.80

+1.38 (1.36%)

as of Jun 5, 2026, 8:00:00 pm Market Open.

720 watching

Investor Insights

Jun 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc (SLF) is presently facing a challenging landscape, with mixed reviews from experts highlighting both the strengths and weaknesses of the company. Some analysts praise its strong management and growth potential in Asia, particularly in asset management, whereas others express concerns regarding its performance in the U.S. dental market and overall growth, particularly as compared to peers like Manulife Financial Corporation (MFC). Despite trading at a lower P/E ratio compared to Canadian banks, some experts argue that the stock's current valuation isn't compelling given the subdued growth prospects. However, SLF is recognized for its consistent dividend growth and stable earnings, and the recent share repurchases are seen as a positive move. Analysts are divided, with some asserting a long-term bullish outlook while others remain cautious pending macroeconomic or company-specific catalysts.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

WEAK BUY

All life companies have same challenge – seg fund business. If interest and equity markets go up, they go up.

COMMENT

Has recovered nicely. If he were getting back into lifecos, he would add it to his existing companies.

BUY

Cdn life companies have not done very well. Hopefully the worst is behind them. Not as exposed to the equity market as Manulife (MFC-T) but has a big asset management division in US. Trades around Book. With a 2 year time frame, it is a decent investment

HOLD

Pays a higher dividend (5%) than Manu Life (MFC-T). In an environment where rates stay very low, insurance companies have a very hard time. Well run company and a great Canadian franchise but you need interest rates to start to tick up.

PAST TOP PICK

(A Top Pick Oct 23/09. No change.) Has been buying assets in the UK. 5% yield. Still likes.

DON'T BUY

Is affected by the MFC troubles and wont buck the trend until MFC comes out of it.

COMMENT

Versus Manulife (MFC-T)? If equity markets improves, Manulife has the most to gain as they have the most leverage.

TOP PICK

Preferred (SLF.PR.D) 4.45%. Current yield at about 5.64%. Next call is next December at $26. Doesn't think it will be called out but if they did you would have a 27% return from here.

COMMENT

Seg Fund problems so if the market and interest rates go up, it’s good for them. Paying out about 110% of their earnings in dividends and there is some question if they can maintain that. Good core insurance and mutual fund business. 5.2% yield.

SELL

Market has concerns about future liability, debt portfolios and how they can meet future obligations in a very low interest rate environment. Wait for one good quarter before buying.

SELL

Both MFC and SLF have exposure to an annuity product that was sold during the bull market. People are fixated on the hedging on this. He would not be standing there to catch these names. There are insurance names that are not in these products. Move into another insurance name.

COMMENT

This is a bad, bad environment for insurance companies. Sensitivity to equity markets. With rates were they are and the new accounting rules it is difficult for insurance companies. Neither SLF nor MFC are going to disappear. It will take a while for the market to adjust to the new accounting rules. These insurers are slightly oversold.

HOLD

Thinks this is being punished because of Manulife (MFC-T). Doesn't think it is going to make a new low. 5.7% dividend.

N/A

Doesn’t know their financial statements so can’t comment. He follows MFC as a contrarian. He likes a good dividend return.

HOLD

Loan loss provisions have come down and because of their structure, versus ManuLife (MFC-T) it has worked in their favour and they will be in a better position. If we stay in the low interest rate environment, visibility for any of the insurers is not good.

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Sun Life Financial Inc (SLF.TO)