Sun Life Financial Inc (SLF.TO) Buy, Sell or…

Home

Daily Stock Opinions and Ratings

Sun Life Financial Inc (SLF.TO)

Wealthica The ultimate 360° Tracker Your financial life in one place, automatically

102.80

+1.38 (1.36%)

as of Jun 5, 2026, 8:00:00 pm Market Open.

720 watching

Investor Insights

Jun 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc (SLF) is presently facing a challenging landscape, with mixed reviews from experts highlighting both the strengths and weaknesses of the company. Some analysts praise its strong management and growth potential in Asia, particularly in asset management, whereas others express concerns regarding its performance in the U.S. dental market and overall growth, particularly as compared to peers like Manulife Financial Corporation (MFC). Despite trading at a lower P/E ratio compared to Canadian banks, some experts argue that the stock's current valuation isn't compelling given the subdued growth prospects. However, SLF is recognized for its consistent dividend growth and stable earnings, and the recent share repurchases are seen as a positive move. Analysts are divided, with some asserting a long-term bullish outlook while others remain cautious pending macroeconomic or company-specific catalysts.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

DON'T BUY

Estimates on earnings per share have it as sub growth relative to TSX earnings. Too many variables, such as the bond market and its impact on earnings.

COMMENT

Cdn life companies have been disappointing. Prior to 2008 they were viewed as much less risky than the banks. The opposite ensued. They had another messy quarter. Life insurance accounting is very complicated. Good company and will continue to grow. Will take some to recover its ROE to the levels pre-2007. Decent yield.

BUY

Insurance companies make a lot of money by reinvesting proceeds of their premiums until they have to pay them out. When interest rates are low they make less. Expects we will go into a period of higher interest rates, which gives insurance companies the opportunity to reinvest at a higher rate of return. If you are a dividend investor in for the long term, you should own some of both Sun Life and Manufacturers (MFC-T).

COMMENT

Up 25% over the last year, which is pretty good for a stock. Has a lot more upside but he would be more interested in a stock like ManuLife (MFC-T) because there is more upside potential.

HOLD

Environment for life companies is improving, particularly when he expects interest rates to go up. Pullback in equities has also been positive for them. Could see earnings rebound again in the $2 range in the next couple of years. Yield of almost 5%.

PAST TOP PICK

(Top Pick Jan 24/11, Up 0.30%) Didn’t have to cut it’s dividend or raise equity - took advantage of financial collapse. Will be growing dividends over the next few years.

WEAK BUY

Dividend is safe. Doesn’t expect it to go up much in the near future. He owns MFC

WEAK BUY

Sunlife has about 7% exposure to Asia. But it is quite oversold. You might see a bounce in the stock. Compared to banks, he doesn’t see a lot of growth from the banks. Insurance companies are more likely to grow. It ranks average in his models.

DON'T BUY

The problem is that they need to hit at least 12-13% return on equity to get back into their glory days of growth. The regulatory overhang needs to be resolved.

BUY

Insurance companies are selling at a significant discount to banks. Potential capital gain will potentially be more on the insurance side. If interest rates rise, this will be a good market for them. Have been addressing their US operational difficulties. MFS, their US holding is doing extremely well. Canadian business is holding up quite well. 4.5% yield.

DON'T BUY

Prefers Manulife (MFC-T) and Great West (GWO-T). Great West is the more conservative and Manulife has better growth prospect, particularly in Asia. Would prefer a mix of these 2 over Sun.

TOP PICK

Ran their business in a more prudent fashion and never had to issue more shares or dividends. Also expanded their presence in Asia during the financial crisis. Named Best Asset Manager of the Year in India. Chinese joint venture has become 4th largest in China. Yield of 4.7% with earnings of about $3 a share. Huge upside potential.

HOLD

Trading just over book value, which is cheaper than the sector. Have a slower growth profile than others. There is a little bit of upside on the stock. He isn’t buying it. Prefers Power Corp.

BUY

Model price of $34.40, a 13% positive differential. Wouldn’t have his entire portfolio in this.

HOLD

Held up very well during the sub-prime crisis. Well positioned. Strong balance sheet. Expecting reasonable growth rates. Looking for a 6%-8% dividend growth over the next few years.

Showing 511 to 525 of 1,049 entries

Most Recent Experts

Brian Madden

First Avenue Investment Counsel

The Panic-Proof Portfolio (Stockchase Research)

Stockchase Premium

Darren Sissons

Campbell Lee & Ross

The Weekly Buzzing Stocks by Billy Kawasaki

Stockchase

Joe Terranova

Virtus Investment Partners

Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at : [email protected].

Sun Life Financial Inc (SLF.TO)