Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.88

+0.15 (0.13%)

as of Aug 14, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Aug 14, 2026, 12:00 am

This summary was created by AI, based on 8 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has seen a recent rally, benefiting from its exposure to the money management sector and long-lived liabilities, particularly in a falling interest rate environment. However, experts express caution over its venture into private credit, a domain that has faced some losses. Compared to Canadian banks, SLF is trading at a lower price-to-earnings ratio, but growth appears modest, particularly in sectors like dental in the U.S. and asset management in Canada. Despite past challenges relative to peers like Manulife Financial, experts indicate that SLF remains a solid long-term investment, bolstered by positive changes and strong returns on equity. Overall, experts are divided, with some seeing it as a steady hold, while others suggest a more cautious approach until clearer signals emerge.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

COMMENT

Why is the P/E ratio much lower than Great West’s (GWO-T)? Great West has always been a premium company relative to others. Quality of management and earnings has led it to be a much better run company. All lifecos have fallen in half because bond rates are so low. Until you see rates going up, they are not going to be able to make the money they used to.

DON'T BUY

Lifecos and banks have a seasonality of from October to December and February to May. This one is not doing what it is supposed to be doing. This one is not showing signs of support yet.

BUY

$23 is a good place to acquire it, but in a market sell off it could go lower. In a couple of years you will be fine.

WEAK BUY

Almost 5% yield and is pretty safe. Longer-term, he is positive on interest companies. They need higher markets and higher interest rates.

BUY

Thinks dividend is pretty safe. Lifecos are being discounted by the capital markets to a little more than they should. They have more capital appreciation in them than the banks but it may take longer for that to be realized. Can be owned safely in this environment.

DON'T BUY

Both Manulife (MFC-T) and this company are very dependent on capital markets and markets, both Canadian and US, have not been very good in the last couple of months. Doesn't like the lifecos at all.

BUY

Getting back to $30 is not a big deal. On earnings, which are growing, it's an easy call. Prefers lifecos to banks right now.

DON'T BUY

Even though it is de-leveraging itself, interest rate and market factors will impact this company and Manufacturers Life (MFC-T). For the time being, he would stay on the sidelines. He would preferred the banks instead.

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HOLD

It will continue to move up over long periods of time. Doesn’t see a lot amongst large cap financials to get excited about. Prefers more growthy mid-cap financials.

TOP PICK

2nd quarter numbers indicate that things are improving. The bad thing for insurance companies is interest rates going down. Looks like they are fairly well-positioned in terms of what they're asset mix is. 4% dividend yield.

PAST TOP PICK

(A Top Pick Sept 17/10. Up 4.45%.)Preferred

TOP PICK

Expects that this quarter, being announced Aug 3 will not be a stellar quarter for them, valuation is compelling. Expecting return on equity in the 12-14% range. Earnings should recover over the next 2-3 years.

PAST TOP PICK

5.68% Bond (Top Pick Jun 16/10, Up 8.71%) 2108 maturity callable in 2019. Tier 1 hybrid bond. You might have interest rate risk coming up in the next few years.

COMMENT

Prefers Great West (GWO-T) with similar yields of about 5%. This one is more market sensitive. Doesn't think there is anything wrong with this one at this price.

DON'T BUY

Canadian life insurance companies have had difficulty coming out of the recession because of the market’s sensitivity to equities and fixed incomes. Prefer banks over insurance companies, which have demonstrated their earnings are more sustainable and less volatile. ROEs are much higher.

Showing 496 to 510 of 1,050 entries

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Sun Life Financial Inc (SLF.TO)