Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.09

+0.80 (0.72%)

as of Sep 4, 2026, 8:00:00 pm Market Open.

719 watching

Investor Insights

Sep 6, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Sun Life Financial Inc (SLF) seems to be experiencing a mixed response among experts. While some express caution regarding its shift from traditional lifeco operations to mutual funds, citing concerns over market beta and private credit losses, others appreciate the company's restructuring efforts and growing asset management business, especially in Asia. The company's price-to-earnings (PE) ratio is competitive compared to Canadian banks, and while some analysts mention it trades at a fair value, the expected growth remains modest. The general sentiment leans towards a hold or cautious buy, with mentions of specific target prices indicating potential upside for long-term investors.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

DON'T BUY

Insurance companies are trading below BV now. Dividends look strong. Underlining businesses are doing fine. However, the insurance company model is broken. If interest rates go lower, then this is a bad area to be in.

BUY

Very conservatively run. Doesn't expect the 7% dividend will be cut. If you don't think bond yields will go down further and in 5 years, bond yields and equity markets will both be higher his company's position will look better.

DON'T BUY

Yield of about 7% and the market is kind of calling for a cut. He doesn't think they will. The environment is so bad for them because interest rates were not supposed to stay this low for so long.

DON'T BUY

Insurance companies are contra cyclical to interest rates. When rates go down it is not good for them. Long rates are currently very low.

COMMENT

Preferred shares. Loss on the 3rd quarter and a projected loss in the 4th also. Payout on preferred and common shares are safe.

DON'T BUY

Yield of about 6.3%. The problem with the big lifecos is that they are really affected by market circumstances. He would rather own a bank, which are a bit safer on the short-term.

DON'T BUY

Some day it will be a right time to own this one. This company and Manulife (MFC-T) are struggling with the reality of low interest rates. If rates stay low, it will have to reserve more money again in the future. The stock is reflecting that the dividend is at risk.

BUY

Likes the story. On of the few life insurance companies that did not have to cut dividend or raise capital during the financial crisis. Low interest rates are bad for legacy business they gave written. Some will unwind itself over the next few quarters. Dividend yield is rock solid at almost 6%. Largest foreign life insurance company in India. It is growing like gangbusters there.

DON'T BUY

Everyone has been beating up on life insurance recently. When the market moves up like this it is like a relief rally. He is not flavoring Life Cos at this point. Not a bad stock but not one he is flavoring.

COMMENT

Can they maintain their dividends? The stronger lifecos, including this one, will probably be able to maintain their dividends. ManuLife (MFC-T) is probably in the weakest position because their US exposure is greater and such a large part of the company.

DON'T BUY

Tough equity markets and low interest rates are not good for insurers. From balance sheet, dividend is not unsafe at this point.

PAST TOP PICK

(A Top Pick Sept 17/10. Up 14%.)Preferred

SELL

Just warned on its quarter so stock had a big drop. Feels the dividend is safe. This is a mediocre company and there are better ones out there. Doesn't see any growth.

WAIT

Not a core position. Insurance side is incredibly difficult. This is better than MFC. Perfect storm of low interest rates and the equity market has really been side swiped. They’ve all done a good job of hedging. Done a good job of cost cutting and grown bottom line in this difficult environment. If we see a move up in interest rates and see stabilization in equity market we could see it get a double bang. But he prefers banks.

DON'T BUY

They have done some wealth management moves which are good,but is outweighed by the Insurance market itself. (equity,interest rate, regulatory sensitivity).

Showing 481 to 495 of 1,051 entries

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Sun Life Financial Inc (SLF.TO)