Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.09

+0.80 (0.72%)

as of Sep 4, 2026, 8:00:00 pm Market Open.

719 watching

Investor Insights

Sep 6, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Sun Life Financial Inc (SLF) seems to be experiencing a mixed response among experts. While some express caution regarding its shift from traditional lifeco operations to mutual funds, citing concerns over market beta and private credit losses, others appreciate the company's restructuring efforts and growing asset management business, especially in Asia. The company's price-to-earnings (PE) ratio is competitive compared to Canadian banks, and while some analysts mention it trades at a fair value, the expected growth remains modest. The general sentiment leans towards a hold or cautious buy, with mentions of specific target prices indicating potential upside for long-term investors.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

BUY

Thinks prospects for insurances companies are improving in the current environment. As economy improves we will see better interest rates and that is good. SLF has new management and took steps to get away from the products sold in the US that cost them so much. Reasonable multiple. You get paid a descent dividend. Pretty close to book value.

BUY

Has some MFC. Keep in mind the demise of the three is that they sold guaranteed rate of return contracts so when interest rates and the stock market collapsed; they were forced to take reserves. This knocked the stuffing out of earnings. Stock market is probably going up so this will be a great diver of insurance companies. 6% yield for waiting.

TOP PICK

Favorite. Anti bond play. Thinks we have seen the bottom in interest rates. Are out of the variable annuities business in the US. Will concentrate on businesses that are best for them. 6% dividend that he believes is pretty safe.

COMMENT

10-year bonds went up from 2 to 2.3 but he thinks it was short covering today that drove the price up so much. Thinks the dividend is safe.

DON'T BUY

They think they can ride out this low interest-rate, low stock market return environment and continue to pay the dividend. Most analysts would say that they should cut the dividend. We are going to have multiple years that are going to be very challenging for the lifecos.

DON'T BUY

Life companies are in a terrible squeeze. They are legislated into investing in the bond market and the high-yielding bonds from years ago are running off. Hasn't seen anything that would indicate they have to cut their dividend.

DON'T BUY

Doesn’t own lifecos. We have had volatile equity environments and interest rates have been low. This will continue so it will constrain growth. He would prefer to own banks. MFC would be better than SLF in the lifeco space is you must own it.

DON'T BUY

Neutral to negative on this. Oore industry specific versus company specific. With these low interest rates, it is difficult for lifecos to make a good margin, which keeps their profits under pressure. Believes the dividend is safe. Would prefer their Preferred shares, which are paying a good dividend.

TOP PICK

Dividend is 7%, so not dead money. Stock market is now helping them out. Most conservative of the N.A insurance companies. Did not have to cut dividend in 2007/8 and wont have to now. Got out of US businesses that cost them money. Should have a massive earnings rebound after a write down they pre-announced. Will be about 8x earnings. Probably raising dividend again next year.

DON'T BUY

(Market Call Minute.) Would prefer Manulife (MLF-T). A little bit of upside if you like higher rates in higher markets. If you want a safe insurance company, buy Great West (GWO-T).

DON'T BUY

(Market Call Minute.) Would rather own something else such as Canadian banks.

DON'T BUY

Doesn't particularly like the life insurance sector right now. There are a number of challenges facing them. Difficult for them to be profitable in this low interest-rate environment. Expect volatility and downside risks. Preferreds would be better with less likelihood of a dividend cut. (Her funds have some preferreds.)

HOLD

Doesn’t think they are in the same territory as MLF, which has pulled it down. If you want to own a lifeco, this is probably one of the best. He did it through power corp.

COMMENT

Yield is over 7%, which is probably sustainable but is getting close to a concern. It doesn't matter what life insurance company, you are just caught in a double jeopardy. Equity markets aren't cooperating but, more importantly, they're getting very hurt by the low interest rates.

PARTIAL BUY

There is an expectation that they will be cutting the dividend, but he doesn't see that happening. One good sign is that we are seeing higher pricing on new insurance contracts. They are stepping away from the US where they were not making any money. This is all positive. Thinks is more upside than downside. You have to own a small portion but you have to be patient.

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Sun Life Financial Inc (SLF.TO)