TSE:SLF

Sun Life Financial Inc (SLF.TO)

112.88
+0.15 (0.13%)
as of Aug 14, 2026, 8:00:00 pm Market Open.
718 watching
0
Investor Insights
star iconAug 14, 2026, 12:00 am

This summary was created by AI, based on 8 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has seen a recent rally, benefiting from its exposure to the money management sector and long-lived liabilities, particularly in a falling interest rate environment. However, experts express caution over its venture into private credit, a domain that has faced some losses. Compared to Canadian banks, SLF is trading at a lower price-to-earnings ratio, but growth appears modest, particularly in sectors like dental in the U.S. and asset management in Canada. Despite past challenges relative to peers like Manulife Financial, experts indicate that SLF remains a solid long-term investment, bolstered by positive changes and strong returns on equity. Overall, experts are divided, with some seeing it as a steady hold, while others suggest a more cautious approach until clearer signals emerge.

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Consensus
Cautious
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Valuation
Fair Value
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MFC
COMMENT

Doesn’t own any insurers. However, long term, the Canadian insurers have been good businesses and have done quite well. Trying to figure out earnings, etc. is very difficult. A lot of these big financial institutions are big black boxes, and you don’t really know what is inside. In financial investments, you are probably better off with US financials.

DON'T BUY

MFC vs. SLF-T (Market Call Minute) MFC-T is her preferred because it is at a lower multiple. They can improve their ROE and garner a higher multiple.

BUY ON WEAKNESS

He has nothing against them. He prefers POW-T. SLF-T should benefit from higher interest rates. A 5% dip may be a buying opportunity.

PARTIAL SELL

Lifecos? He owns Sun Life (SLF-T) and Manulife (MFC-T). The problem with life insurance companies, especially when interest rates are getting so low and negative, how do you fund long-term liability? That has been a conundrum. When there started to be a turn in interest rates, suddenly lifecos became more interesting investments, and he added to his holdings. Because of the big move, he has taken a bit of money out recently. He likes their growth, but valuations are at the higher end and expectations of higher interest rates are a little too bullish. He would recommend that you take some profits like he did.

PAST TOP PICK

(A Top Pick Feb 3/16. Up 39.57%.) This is one of those companies that has benefited greatly by an increase in interest rates. Also, they have become very big in the money management business in the US.

PAST TOP PICK

(A Top Pick Dec 4/15. Up 18.16%.) One of the best managed life companies. They are in the UK, the US and they have some far East stuff.

TOP PICK

Good management. If this gets under $50, it would definitely be on his list. Dividend yield of 3.32%. (Analysts’ price target is $54.82.)

HOLD

He likes insurance companies right now. In an environment where we are more likely to see interest rates going up, insurance companies generally do very well. You want the ones that are geographically diversified and product diversified. All of them have really gone the other way for the last few years to de-risk their balance sheets and come up with more products that are less market sensitive. This one is a little bit pricier at the moment, but does pay over a 3% dividend. (See Top Picks.)

TOP PICK

This has been consolidating, and it comes back to all the rising rate situation. He has been reading that under the Trump administration, if there is a corporate tax cut of 20%, this company’s exposure could result in a 6%-10% rise in earnings. Dividend yield of 3.22%. (Analysts’ price target is $54.63.)

BUY

This had a big pop post the election. Reasonable multiple. Lots of growth opportunities internationally. Very well-managed company. Rate increases are very positive for this industry.

COMMENT

Manulife (MFC-T) or Sun Life (SLF-T)? As interest rates started going up, they have done well in the last little while. To him, this one is much more stable. They’ve had some restructuring going on. Although their asset management business has lost some assets, it is a very strong company and is much better than Manulife’s asset management business. They’ve had the ability to reprice some of their products which is going to help them on the margin side. With rates going up, it totally benefits them. This is a much more stable company and less volatile.

COMMENT

He owns this, but also owns a smaller position in Manulife (MLF-T). Likes both companies because the life insurance business is a cash flow machine. They have expanded into Asia, as well as into Wealth Management. Both companies will do well because of rising interest rates.

COMMENT

He is positive on this. As rates rise, this benefits some of the financials, but it really benefits the life companies.

BUY

With rising interest rates, they can start matching their assets and liabilities without having to go out 50 years on the yield curve to get a 4% return. He prefers this over Manulife (MFC-T), because they have more efficient businesses and are doing a little better overseas. Dividend yield of 3.2%.

COMMENT

Great West Life (GWO-T), Sun Life (SLF-T) or Manulife (MFC-T)? He has quite a bit of exposure to life insurance right now through Manulife and Sun Life, and they both look very attractive. Interest rates are likely going to work their way slowly higher over the next several years. He would also consider Prudential Financial (PRU-N), which looks very attractive. The rate structure in the US is probably more bullish for the insurance companies, than the rate structure in Canada.

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