Stockchase Opinions

Bruce MurrayShopify Inc.SHOP.TOWAITJun 30, 2026

A great company. The issue was that the stock was very expensive, but they dominate the space with Amazon and continue to gain market share. SHOP could take market share in Europe. If this is not a buy for the next year, over 5-10 years, this is a magnificent stock.

$162.15

Stock price when the opinion was issued

$162.26

As of Jun 30, 2026. Market Open.

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PAST TOP PICK
(A Top Pick Apr 13/26, Up 3%)

Recent earnings saw sales growth of nearly 40% and management guided from slower growth, so shares go hit. Investors are reluctant because of SHOP's high PE. The fundamentals are there and they are poised for AI. Is solid for the long term.

WEAK BUY
CSU vs. Shopify

Are different: CSU buys companies vs. Shopify which is a pure tech company. What PE do you want to pay for CSU? 25x? 20x? SHOP is great and continues to grow. The market perception of AI hurting these companies is wrong. Both are worth buying. He prefers CSU but buy it at a lower PE.

DON'T BUY

Is one of the Canadian tech stocks he does not like, and he likes Canadian tech. The chart fell late 2025 and has been basing this year. But will it move up? He prefers other tech stocks.

DON'T BUY

Has never owned. 200-day MA just started to roll over, and that's not positive. Price now below 200-day MA. It's always been pricey (9x forward price-to-sales). Tech and general market have been up, but this name's down 4.3% over 12 months. Catering to small-middle businesses makes it riskier vis-a-vis the economy.

If you're already in it, watch to see if it breaks recent lows of support. So many other names out there with much better valuations. 

PARTIAL BUY

Still some runway. Tarred with the software brush. A proud Canadian all-star. Buy in 3 tranches: here, ~$105, and ~$100 (that would indicate it's getting to the bottom). If you own now, add on weakness as outlined.

Note:  Not in his fund, but in some separately managed accounts.

(Analysts’ price target is $190.00)
BUY

Right here, right now is a good entry point for a long-term hold. Part of the AI witch-hunt trade. Competitive moat won't be eroded by agentic AI. People don't understand that writing code is not "one and done", not to mention cybersecurity concerns and complex payment systems.

Increasingly catering to larger customers. Continues to innovate and to add value to legacy markets.

DON'T BUY

Small home-office portion of the economy, which tends to be more volatile. A fundamental issue is that founder owns only a small bit, but wields outsized voting power. Good when it's good, and then really bad.

BUY

Everybody hates software now, because apparently AI will replace it. But SHOP was innovative, quick to roll out services to include AI. They are seeing some growth. Is a high-growth company. Doesn't worry much about it. Now is a good buying opportunity. Is a growth stock.

DON'T BUY

Very volatile. A great company with growth, but the valuation is too high and shares are priced to perfection. That decline just happened after reporting recently. Anything software has been hit by AI fears.

BUY

CEO is very focused and hands-on AI. In the future, a lot more commerce will be agentic. Revenue model will shift increasingly to subscription-based. One of the names in the space he likes. Founder led, and the guy knows AI.

DON'T BUY

Good products and growth. The numbers they reported last week were fine, but future growth is moderating, which the markets doesn't like, consider its high PE. 

DON'T BUY

Gets painted as sort of a software company, and those are out of favour. Price action is very difficult, and often feels like trying to catch a knife. His price target is ~$205. There are so many other clear opportunities out there than trying to wing it with this one.

WAIT

Quite volatile. On her watchlist. One of the strongest platforms in the e-commerce space. Total value of goods sold expected to grow 32%. AI already helping merchants attract customers.

Be patient for a favourable entry point to get in.

(Analysts’ price target is $189.00)
DON'T BUY

At its core, it's the software between drop-shippers in China and influencers/users. So it's in the layer that's more at risk over time. If it were cheaper, he'd be more interested.

MSFT is the better pick today.