Procter & Gamble (PG) Buy, Sell or Hold

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Procter & Gamble (PG)

147.41

+0.44 (0.30%)

as of Jul 24, 2026, 8:00:00 pm Market Open.

240 watching

Investor Insights

Jul 26, 2026, 12:00 am

This summary was created by AI, based on 11 opinions in the last 12 months.

Procter & Gamble (PG) has seen a challenging environment with significant concerns regarding the consumer staples sector. Several experts indicate that the company is experiencing difficulties, notably a decline in earnings growth and rising input costs. However, PG remains a dividend aristocrat, offering a near 3% dividend yield, which makes it appealing for some investors. Despite the gloomy outlook, there is a belief that PG may provide a defensive stance during economic downturns, with thoughts that its excellent brand portfolio can lead to a potential bounce back. A few experts suggest that entering the stock gradually might be wise, considering the current pricing and its valuation metrics reflecting a relatively low price-to-earnings ratio, even as overall consumer demand appears weak.

Consensus

Neutral

Valuation

Undervalued

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DON'T BUY

(Market Call Minute) Terrific company but valuation is too high by 20%.

HOLD

Well-run company. Likes the multi-national aspect to it. Has a nice tailwind because of the depreciation of the US$. The only drawback is that it is a little bit rich right now and is trading at about 18X current. Not a super duper fast grower. Have a tendency to make a lot of acquisitions to maintain their growth. Good dividend yield.

DON'T BUY

Procter & Gamble (PG-N) or diversify with an ETF? In a lot of ways, mutual funds or ETFs are intended to give you diversification with smaller amounts of money and low costs. Until you build up a portfolio of some size, and can diversify in terms of numbers of positions, he would probably go with ETFs or mutual funds. Regarding Procter & Gamble, this kind of stock has befuddled him. In the last 6-8 months, these kinds of stocks are coming down in price because they were pushing up against their higher end on an evaluation basis.

BUY ON WEAKNESS

We all need the products they are producing so they find it easy to raise prices on these products. They are moving more into emerging markets and that’s where there is growth.

BUY

Doesn’t see it going much lower. With a 1-3 year time horizon it is a good name. Change of CEO has been well received by the street. They can really look at the cost containment and sell off some non-core assets. $70 would be a good entry point.

BUY

Good entry point. On any pullback you could buy the stock. Continues to be a global brand leader. Dividend extremely safe. High cash flow growth. Going to benefit on a global recovery. There aren’t a lot of catalysts to move this stock. You can buy it and close your eyes.

DON'T BUY

Stable business, great brands. Comes back to the valuation. Doesn’t want to pay this much for a company. Doesn’t see enough multiple expansion in this one.

BUY

You do well if you bought it when it fell a bit. Did well by up-selling consumers in the rest of the world. It re invested itself by bringing out lower cost products. Buy while it is on sale. Long term position.

BUY ON WEAKNESS

(Market Call Minute.) Has run a little bit so he wouldn’t buy it here. Try to get it around the $65 range. Not a great grower.

BUY

If you can get the current dividend yield capture, and ride the volatility in the market for the next 3-6 months, you have a very good security.

DON'T BUY

Well respected company. The difficulty he has with this and all of the consumer staples is that they are viewed and they are defensive places to be so they are trading at quite high multiples. When the skies clear a little, that dividend is not going to look so good.

WEAK BUY

Clearly they are impacted by a global slowdown, but not as much as the cyclical. Valuation is a little high, safe company with some growth but a safe one to own, He would prefer to play autos or housing.

DON'T BUY

A little rich. Classic consumer staple. Where there is a lot of nervousness, they hide or camp out in what they think is safe.

DON'T BUY

Possibly greatest marketing company in the world. Very safe company, but not the cheapest. You wont get great capital appreciation at these levels. There are more attractive places to be. It is a more defensive place to be.

HOLD

Provides a pretty decent dividend at 2.1%. Hasn't grown much over the last few years but it hasn't lost you money. It's a nice play on rising living standards in emerging markets.

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Procter & Gamble (PG)