Procter & Gamble (PG) Buy, Sell or Hold

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Procter & Gamble (PG)

149.31

-2.10 (1.39%)

as of Jul 6, 2026, 8:00:00 pm Market Open.

240 watching

Investor Insights

Jul 6, 2026, 12:00 am

This summary was created by AI, based on 11 opinions in the last 12 months.

Procter & Gamble (PG) is currently facing a challenging economic landscape, with experts indicating that consumer products are experiencing difficulties. The company has been described as a defensive stock due to its strong brand portfolio and consistent dividend payments near 3%. Despite a decline in stock performance, with a noted drop of 14.4% over the past year, some analysts believe it is an opportune time to invest, albeit gradually, given its quality and dividend aristocrat status. However, there are concerns about low earnings growth, rising input costs, and a persistently cautious consumer sentiment. While PG maintains strong margins, its revenue growth has been slow, prompting mixed sentiments regarding its immediate future, especially as it approaches an earnings report amidst a weak economy.

Consensus

Cautious

Valuation

Fair Value

Similar

Nestle, NSRGY

BUY

A great stable company. More attractive today than it was in the spring. Trades at about 15X earnings and has a very solid dividend.

COMMENT

(Market Call Minute.) Consumer staples and probably one of the most diversified and defensive names. Decent but a better name would be Kimberly-Clark (KMB-N), which has a cheaper PE multiple.

SELL

(Market Call Minute) Too high a multiple for the earnings that are there.

BUY

US consumer products but have significant exposure outside of the US. Focusing now on expanding the non--US side of the business, which makes a lot of sense. Well run company. Core kind of holding.

BUY

Perfect company. So many household word brands. Long history in the US. Recession resistant. Won't be a whiz-bang but also won't bite you. 3.3% yield. Be aware that on dividends outside Canada, you pay a lot more tax.

COMMENT

The premier consumer brand company in the world. In an economic downturn, when incomes are crimped, consumers tend to buy more private-label or trade down to a lower priced brand. Has missed profit numbers. If you are a long-term investor you can take advantage of this but there is no rush. Dividend of 3.2%.

SELL

Staying away from consumer products space, as he wants higher beta more aggressive names right now. This quarter some of their higher end products did not getting traction as the numbers came in a little bit light. There are other opportunities he would prefer.

COMMENT

Extremely well run company. Prefers Nestle (NSRGY-US) because of better margins. (See Past Picks.)

BUY

A great stock. In terms of a long-term holding, there very few better than this one. The challenge they face has always been on the commodity side and market share. Ad spending has come down very dramatically and will help their bottom line going forward. Great dividend. Long-term hold. 3.5% yield.

PAST TOP PICK

(A Top Pick March 12/08. Down 28.6%.) Non-discretionary but have increasingly moved into more discretionary products such as makeup. Higher margins but have suffered with consumer confidence. Great franchise and the company will do well and would be a Buyer at these prices.

HOLD

(Market Call Minute.) A fantastic company. Unfortunately given the commodity outlook and currency it is just a Hold.

BUY

He looks at it as positive. Management is efficient, one of the better ones to be involved in.

COMMENT

When the US$ got weak, earnings increased. That has now been reversed. Spinning off its Folgers operation at a 14% premium. He is tendering his holdings.

COMMENT

Very solid company. Spinning off Folgers coffee and are offering shareholders an option. To your advantage to accept.

TOP PICK

A defensive holding. Well known brands. Consistent earnings. Good exposure to the fast growing Asia economies. Trading at about 17X earnings with very consistent and transparent outlook.

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Procter & Gamble (PG)