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Nike IncNKESELLDec 22, 2023Stock price when the opinion was issued
As of Oct 09, 2026. Market Open.
Several levels of trouble. He added recently ~$45. Not looking for homeruns. Potential for it to get back up to mid-upper $50s is realistic. Still very expensive at 30x forward PE. Unless they can figure out the China headwinds, it will struggle. Every time it rallies, it's likely to a lower high. Selloffs will be to lower lows.
Growth story for decades, but now a mature clothing company. A trade, not an investment.
He sold Nike last week. It's a turnaround story, and the last quarterly report said that was indeed in place. But he doubts that now based on the earnings call. First, no signs of help from China (a big customer), but also softening demand in North America. It's dead money for at least months and has to show at least two good quarters to see a lift.