Morgan Stanley (MS) Buy, Sell or Hold

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Morgan Stanley (MS)

214.08

-0.12 (0.06%)

as of Aug 24, 2026, 8:00:00 pm Market Open.

73 watching

Investor Insights

Aug 24, 2026, 12:00 am

This summary was created by AI, based on 14 opinions in the last 12 months.

Morgan Stanley (MS) has garnered a generally positive outlook from experts, with key themes emerging around strong performance and growth prospects. The bank is benefiting from increased activity in IPOs, mergers, and a recovering capital markets environment, backed by rising interest rates which bode well for profitability. Analysts highlight the impressive return on equity (ROE) and strong wealth management capabilities, fostering confidence in future performance. Despite some profit-taking following a strong year, there is a sense of reassurance in maintaining core holdings. Overall, the sentiment suggests that MS is well-positioned to capitalize on macroeconomic trends and evolving market dynamics, making it an attractive option for investors looking for stability and growth in the financial sector.

Consensus

Positive

Valuation

Fair Value

Similar

JPM, JPM

BUY ON WEAKNESS

US banks missed in Q4 then recovered in Q1. Since then, trading in these banks has been low. Long-term this is a good franchise. You can buy on dips. An excellent franchise.

DON'T BUY

Steady decline. For him, $41 is key, so would probably see another 7-8% down from here. Some of the indicators starting to turn down. Look at the S&P and ask if this is a good place to deploy money, relative to the index? Still declining in relation to the S&P. Between $30-40, it's anyone's game, so look at interest rates.

TOP PICK

It is not a pure bank and has changed itself over the last few years. More than 50% of business is from wealth management and M&A. They are below 10 times earnings. This is a good time to own this one. (Analysts’ price target is $51.98)

TOP PICK

They had a tough fourth quarter bond trading. They are a class act. The managed wealth business is going to continue to grow them. (Analysts’ price target is $51.83)

BUY

45% of their business comes from their wealth management division which is where you want to be because active investment is big.

DON'T BUY

Sometimes you have to go back to the basics. It is showing lower highs. On a down trend.

COMMENT

U.S. banks have sold off because the net interest margin has compressed. Even if interest rates rise, there'll be a drag, because this compression continues. MS is a well-run bank long-term, and current levels are attractive. But he prefers other US banks like BAC which has a more diversified footprint than MS.

BUY

It is really a business of trading and asset management. They have over $2.5 trillion under management. He sees this as being less volatile than competitors as a result. He likes it.

BUY

He's still bullish on American banks and their economy. That said, the flattening yield curve contributes to a challenging environment. He prefers Morgan-Stanley for its wealth management...

BUY

US banks are on sale right now. Has morphed from global investments to largest wealth manager in US, a very stable business. Trading at 9x earnings. Incredibly well capitalized, stock buybacks, and increasing dividend. Going to be a dividend grower over the next few years. At this valuation, comfortable stepping in.

BUY

Morgan Stanley vs. Goldman Sachs They're similar--they're in investment banking, but he prefers MS with its cheaper valuation with steadier earnings growth and less earnings volatility. Goldman is more into investment banking which is vulnerable to a market downturn, thus a little more volatile. Overall, he is light U.S. banks: there's slower loan growth and the cost of loaning money has risen along with interest rates. Analysts have been too optimistic about American banks' earnings growth going forward.

DON'T BUY

The earnings they reported were quite strong. The US financials have been weak this year. There is still concern about the US economy a year or 2 out. He favours Bank of America.

WEAK BUY

It lagged the US market this year. They still have a lot of decent transactional business but their future is in asset management, which is a slow business. They are doing a very good job on that side. He thinks it has a long way to go.

BUY

The U.S. market is outperforming Canada, so he prefers financials there than here. MS had a recent pullback, but feels it will do well going forward. The U.S. financials will move in a pack. You should get a decent return in MS in the next 12 months.

COMMENT

US Banks are very successful and are trading at reasonable valuations. He prefers Morgan Stanley to Bank of America.

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Morgan Stanley (MS)