Morgan Stanley (MS) Buy, Sell or Hold

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Morgan Stanley (MS)

218.27

+8.13 (3.87%)

as of Jun 4, 2026, 8:00:00 pm Market Open.

74 watching

Investor Insights

Jun 4, 2026, 12:00 am

This summary was created by AI, based on 15 opinions in the last 12 months.

Morgan Stanley (MS) has received a generally positive outlook from various experts, showcasing its impressive performance and strategic growth. The company's wealth management division is highlighted as a strong performer, fueled by recent acquisitions and significant assets under management (AUM) of $5 trillion. Analysts anticipate a favorable quarter ahead, particularly with the resurgence of IPOs and capital market activities. While the stock has experienced some profit-taking, experts believe it remains a solid long-term core holding alongside other major U.S. banks. Moreover, MS is expected to benefit from the broader trends of rising interest rates and a bullish view of the financial markets, indicating a potentially prosperous future for the company.

Consensus

Positive

Valuation

Fair Value

Similar

JPM, JPM

COMMENT

Whether you should average down depends on individual circumstances. The concept is ill-founded. The market doesn't care what the average price is. Instead, you could diversify and put your money into another constructive company. If you're just making yourself feel better, think about it carefully.

BUY

One of the few financial who has come back to look like a Canadian financial. Would be a buyer here. The next move is up for them, even if it stalls briefly.

TOP PICK

It is getting tainted by the same brush from flattened yield curves / declining interest rates. However it has less exposure to interest rates than most large US banks. It is the largest wealth manager. You can buy it with a multiple of 9 and a growing dividend and earnings. It is worth 50% more over three years. (Analysts’ price target is $53.26)

DON'T BUY

Don't buy it now. He once owned this. No catalysts now to move this stock up. Their earnings come from cash on client deposits, but interest rates are falling. To like this, you need to believe that rates will go higher and a lot of fixed income and equity issuance.

WEAK BUY

Years after the Great Recssion, the US government has removed some regulations, freeing US banks. This leads to stock buybacks and rising dividends. MS is not a bad bank, but he prefers JPM. MS has gotten too expensive. The banks now make money in managing wealth, not so much lending money in a time of declining interest rates. You should own at least one US bank.

DON'T BUY

Don't buy this one. His preference is JP Morgan. Tons of value in Canadian and US banks. Likes the others' risk controls, and their business mix. MS is more wholesale, and that gets volatile. Great earnings yield. The other banks are returning cash to shareholders at low multiples.

PAST TOP PICK

(A Top Pick Apr 30/19, Down 8%) It's making higher lows and is basing now. Good support at $40 and if it stays above that level, he'll stay in this. He targets $50.

PAST TOP PICK

(A Top Pick May 07/18, Down 16%) Global banks have been hit hard by an inverted yield curve and lower interest rates, but MS is cheap at 9x earnings. He expects double-digit growth ahead. They're raising their dividend and buying back shares. MS is the largest wealth manager in America. Boasts a PE below 10x.

BUY

It represents good value. 9 times earnings. Financials have been out of favour. But they still have a healthy dividend. Sell if there is a recession around the corner. It is his favourite US financial.

PAST TOP PICK

(A Top Pick May 07/18, Down 8%) US banking has been under pressure, but MS is well-positioned. They're the largest wealth manager in America. It's cheap now.

TOP PICK

MS reported well, unlike some of its peers. It could return to $55 this summer. (Analysts’ price target is $53.92)

BUY ON WEAKNESS

US banks missed in Q4 then recovered in Q1. Since then, trading in these banks has been low. Long-term this is a good franchise. You can buy on dips. An excellent franchise.

DON'T BUY

Steady decline. For him, $41 is key, so would probably see another 7-8% down from here. Some of the indicators starting to turn down. Look at the S&P and ask if this is a good place to deploy money, relative to the index? Still declining in relation to the S&P. Between $30-40, it's anyone's game, so look at interest rates.

TOP PICK

It is not a pure bank and has changed itself over the last few years. More than 50% of business is from wealth management and M&A. They are below 10 times earnings. This is a good time to own this one. (Analysts’ price target is $51.98)

TOP PICK

They had a tough fourth quarter bond trading. They are a class act. The managed wealth business is going to continue to grow them. (Analysts’ price target is $51.83)

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Morgan Stanley (MS)