Imperial Oil (IMO.TO) Buy, Sell or Hold

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Imperial Oil (IMO.TO)

160.92

+0.53 (0.33%)

as of Jun 25, 2026, 8:00:00 pm Market Open.

242 watching

Investor Insights

Jun 25, 2026, 12:00 am

This summary was created by AI, based on 15 opinions in the last 12 months.

Imperial Oil (IMO) has garnered positive attention from multiple experts who recognize its high-quality standing in the oil sector. The company has benefited from cash generation, a strong balance sheet, and a consistent record of returning capital to shareholders through dividends. While it is noted that the stock has seen impressive gains, some analysts caution that its current valuation may reflect this growth, suggesting a cautionary approach to new investments. Experts expect that, despite short-term fluctuations in oil prices driven by geopolitical events, the long-term outlook remains bullish, particularly with a strong focus on capital discipline and reserve longevity. Overall, Imperial Oil appears to be a solid investment choice amid market uncertainties, provided investors strategize around entry points and potential volatility.

Consensus

Bullish

Valuation

Fair Value

Similar

DON'T BUY

A black cloud hovering over Canadian oil sector and until this clears up, he would avoid. Yield is low on this name. He would look at a company that pays a higher dividend and has more capital appreciation potential.

COMMENT

What's the importance of target price increases? Targets are not important to him in the oil sector, because oil is in a cloud. Oil needs to see more takeovers. IMO is well-run and solid, but the oil space is in a trouble time.

DON'T BUY

The outlook and performance of the integrateds have done better than the oil producers. IMO yesterday postponed their Aspen Project for a year. IMO is fully valued now and he prefers CNQ or Suncor.

DON'T BUY

He would be looking for a turn relative to its group and relative to the market and neither of those two are happening. It has been having a difficult time generating a total return over the years. There are better places.

DON'T BUY

Produce oil upstream and refine it. Stock under pressure since 2014, as most oil companies. Financially strong. Insulated from weak or declining oil prices, as they're integrated. Not enamoured with their asset base or their management, as they are with Suncor. Want to be careful with your exposure to the oil patch. Pipeline shortage and WTI discount are issues. Integrated companies like this are better than pure-play.

TOP PICK

Trading at its book value. It is as cheap as it has been since 1991. Whatever the bad news all is in the price. Buy it and shut up. Estimetaed P/E 12X (Analysts’ price target is $44.37)

DON'T BUY

He doesn't own any oil now and is not bullish. Instead, renewable energy and e-cars will take a lot out of oil down the road. Pays a dividend of nearly 2%.

DON'T BUY

He would not go near this one. It really has not made any money for people for a decade. He prefers SU-T.

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COMMENT

One of these stocks that if somebody owns it makes you wonder if they bought it in the first place to hold it or to trade. He likes to stress game plans.

COMMENT

A large amount of US exports are products. The refiners have crack spreads that are currently very favorable, which is why you’re seeing merger mania. Imperial Oil, Husky and others in this space are talking about significant profit growth in their Refining and Marketing business. Their net income this quarter was $516 million up from $333 the year before. If you look at the long-term chart, this stock hasn’t made money for investors. The dividend yield is not great. Compare it to Suncor. This hasn’t been an exciting place to be.

HOLD

They got rid of some of their service stations to ATD.B-T. It is a big, solid company. It is down but there is nothing specific to them. He does not own any of the integrateds. If you want to get out, then wait and sell into strength.

DON'T BUY

Imperial is out of favour. It hasn’t made investors any money in a long time. In 2008 it was a $56 stock, now it is $33. It’s book value is $29.40, balance sheet is in strong shape, production is down. If you want to own something in the refinery or E&P space, which is Imperial’s mix, look at Suncor.

WEAK BUY

Exxon owns 69% of this. There have been some recent project cost overruns. There is nothing fundamentally wrong with this company. Pipeline issues may be influencing investor sentiment on how their production is going to get to market. At these levels he is looking at it harder.

SELL

This chart is showing lower highs and lower lows and is at a 5 year low. He thinks it is best to exit this one as it is showing no signs of a bottoming formation.

DON'T BUY

Not too warm on Imperial. Until the political environment in Canada (that is basically anti-energy) changes he wouldn’t invest in Canadian Energy. He would rather invest in energy companies outside of Canada.

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Imperial Oil (IMO.TO)