Imperial Oil (IMO.TO) Buy, Sell or Hold

Imperial Oil (IMO.TO)

174.70

-2.88 (1.62%)

as of Sep 22, 2026, 8:00:00 pm Market Open.

244 watching

TOP PICK

He likes the dividend. You have to go back to 1992 before you find it trading so cheap to book value. It has 15-20% upside over the next year. In uncertain times, good companies like this bring comfort. Yield 2.41% (Analysts’ price target is $38.90)

DON'T BUY

Stock hasn't done anything in the last while. It moves with the price of oil. Doesn't have the beta of others, so doesn't provide the juice for capital gains. And other companies have a better dividend. Only 20% debt. Book value is $31.48. Not a big fan of the integrated companies.

DON'T BUY

A black cloud hovering over Canadian oil sector and until this clears up, he would avoid. Yield is low on this name. He would look at a company that pays a higher dividend and has more capital appreciation potential.

COMMENT

What's the importance of target price increases? Targets are not important to him in the oil sector, because oil is in a cloud. Oil needs to see more takeovers. IMO is well-run and solid, but the oil space is in a trouble time.

DON'T BUY

The outlook and performance of the integrateds have done better than the oil producers. IMO yesterday postponed their Aspen Project for a year. IMO is fully valued now and he prefers CNQ or Suncor.

DON'T BUY

He would be looking for a turn relative to its group and relative to the market and neither of those two are happening. It has been having a difficult time generating a total return over the years. There are better places.

DON'T BUY

Produce oil upstream and refine it. Stock under pressure since 2014, as most oil companies. Financially strong. Insulated from weak or declining oil prices, as they're integrated. Not enamoured with their asset base or their management, as they are with Suncor. Want to be careful with your exposure to the oil patch. Pipeline shortage and WTI discount are issues. Integrated companies like this are better than pure-play.

TOP PICK

Trading at its book value. It is as cheap as it has been since 1991. Whatever the bad news all is in the price. Buy it and shut up. Estimetaed P/E 12X (Analysts’ price target is $44.37)

DON'T BUY

He doesn't own any oil now and is not bullish. Instead, renewable energy and e-cars will take a lot out of oil down the road. Pays a dividend of nearly 2%.

DON'T BUY

He would not go near this one. It really has not made any money for people for a decade. He prefers SU-T.

COMMENT

One of these stocks that if somebody owns it makes you wonder if they bought it in the first place to hold it or to trade. He likes to stress game plans.

COMMENT

A large amount of US exports are products. The refiners have crack spreads that are currently very favorable, which is why you’re seeing merger mania. Imperial Oil, Husky and others in this space are talking about significant profit growth in their Refining and Marketing business. Their net income this quarter was $516 million up from $333 the year before. If you look at the long-term chart, this stock hasn’t made money for investors. The dividend yield is not great. Compare it to Suncor. This hasn’t been an exciting place to be.

HOLD

They got rid of some of their service stations to ATD.B-T. It is a big, solid company. It is down but there is nothing specific to them. He does not own any of the integrateds. If you want to get out, then wait and sell into strength.

DON'T BUY

Imperial is out of favour. It hasn’t made investors any money in a long time. In 2008 it was a $56 stock, now it is $33. It’s book value is $29.40, balance sheet is in strong shape, production is down. If you want to own something in the refinery or E&P space, which is Imperial’s mix, look at Suncor.

WEAK BUY

Exxon owns 69% of this. There have been some recent project cost overruns. There is nothing fundamentally wrong with this company. Pipeline issues may be influencing investor sentiment on how their production is going to get to market. At these levels he is looking at it harder.

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Imperial Oil (IMO.TO)