NASDAQ:GOOG

Alphabet Inc (GOOG)

355.03
-1.21 (0.34%)
as of Jul 10, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJul 12, 2026, 12:00 am

This summary was created by AI, based on 96 opinions in the last 12 months.

Alphabet Inc. (GOOG) has made significant strides in its cloud business, which is rapidly growing and contributing to overall revenue. Experts praise the advancements of Gemini, its AI model, for enhancing its search capabilities and increasing monetization across platforms like YouTube and its ad services. Despite concerns about regulatory scrutiny and valuation, analysts note that the overall business maintains a strong financial position with a low cost of capital and substantial cash flow. Many emphasize the potential for growth through AI and other technological advancements, asserting that the company can sustain its competitive edge in the evolving tech landscape. The sentiment surrounding GOOG is generally positive, with expectations of continued strong performance, although some analysts suggest waiting for a price pullback before increasing positions.

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Consensus
Buy
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Valuation
Fair Value
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DON'T BUY

Doesn't own it, because there's a forecast of a 25% drop in 2026 in single search engine queries. In contrasts, Meta has 90% margins in their single search engine queries. Even if GOOG does well in AI and cloud, those are not as profitable as the main search business. Decent earnings growth ahead, but their earnings are more at risk. Instead of Google, she uses chatGPT and other methods to search.

BUY

It's about digital ad sales coming back and Google cloud being strong. He expects a really good quarter today.

BUY

The street expects 11% and 16% revenue and earnings growth. Long-term, GOOG is the most vertically integrated to win. Think of Gmail, Google calendar, YouTube and Google search. Google has all our data and can make a powerful AI assistant. The key thing is how GOOG will monetize their AI (whereas Meta has made that clear).

HOLD

The only thing to be a bit aware of is that the chart might be making a head-and-shoulders formation, which can be bad (though he's not saying it is). Does appear to have broken a point of resistance. At this point, it's at least a hold; not sure he'd be piling more in. Chart's a 7/10.

BUY

Is trading at a valuation discount to peers, because we all know they will lose their monopoly in internet search. But people are staying in the Google ecosystem to use their free AI. Also driving them are YouTube and Waymo. He expects their next earnings to impress.

BUY

The fear about them was that AI will eat into GOOG's search market share. Yes, AI will, but the overall search market will likely grow. So, GOOG's market share could shrink, but it's search business could still grow. He's bullish. Also, GOOG has a partnership with Uber in self-driving cars, an exciting, growing business. Third, GOOG owns YouTube which dominates the streaming market by far, bigger than Netflix.

BUY

When you buy GOOG, you get Waymo for free. Waymo is actually ahead of where TSLA is on robotaxis. 17-18x forward PE. The only Mag 7 he owns. By far the cheapest. Concerns about AI engines taking away its core Search business, but no evidence of that yet. Investing heavily in R&D to protect its assets. One of the world's great business models.

BUY

He sold it and that was a big mistake. Sold because the Justice Department deemed GOOG a monopolist, which would lead to a break up of the company. But if you believe that the parts hold value, then it's fine. He has seller's remorse. Waymo is way ahead of Tesla in self-driving cars, and Waymo could have a huge impact on GOOG. He wants to re-buy GOOG. 

BUY ON WEAKNESS

Holds the best value among the Mag 7, in terms of forward PE around 18.5x. He liked this at $140-150, less so now.

BUY

In his firm's momentum portfolio. Dominant in Search and leader in digital ads, which are tremendously cash-generative. YouTube is an increasingly valuable ad property. Cloud services growing rapidly, one of top 3 players. Innovative AI investments should pay off nicely. Waymo is interesting for its cash-generating potential.

TOP PICK

Lots of hidden value. Negativity on the anti-trust case and impact of AI on Search. Such a premier destination for online advertising. Business fundamentals still very strong. Generates a ton of cash. No loss of Search market share. Unique AI capabilities. Trades at 20x PE, which doesn't include the extra cash on its balance sheet, cloud services, or other subsidiaries. Strong buy today. Yield is 0.48%.

(Analysts’ price target is $201.40)
BUY

The threat could be that a competitor will eat their lunch in internet search, but on the positive side is that they could lose some share in search, but GOOG also has an AI presence and the search pie could get bigger. Also, YouTube is the largest streamer in the world with over 2 billion active monthly users, and Waymo which is promising.

BUY

It remains in the Mag 7 the best performer in the past month and the cheapest as well. They are quieting the bear case in terms of search disruption.

COMMENT

Waymo shouldn't be adding to earnings anytime soon. Much capital has been poured into it and potentially much more is needed. He doesn't know the adoption rate of self-driving vehicles or the profitability potential. Look at Waymo as part of the whole Google play.

PAST TOP PICK
(A Top Pick May 07/24, Up 15%)

Mixed feelings on this one. Warning: rant ahead. Years ago they thought (and still sort of think) that GOOG had all the pieces to win AI. Lots of platforms and good data. Difficulty is that may not matter because it needs to figure out where it's going to fit in AI. 

ChapGPT has become synonymous with AI, and you could argue it's won the consumer subscription game already. Doesn't see anyone displacing MSFT on enterprise solutions; he tried Copilot, and it's still bad, but that doesn't matter because we're all held captive. MSFT is set to win enterprise AI as its AI improves over time.

So where does GOOG fit? He's a big Google fan, and the only person he knows with a Pixel phone. Search is the crown jewel, and such a big part of the overall business. Will they have to cannibalize themselves to win in AI? Competition has never been higher for Search. Older folks say "googling", but young people don't. They "search", and they don't care where they're doing it.

Can still deliver decent results, but the multiple will be capped at the very least. Cheap at the surface level, but there are reasons for that. He's still comfortable holding. Great job in Gemini, for example, but it needs to be monetized. Fun fact: Between ads and subscriptions, YouTube is bigger than NFLX.

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