NASDAQ:GOOG

Alphabet Inc (GOOG)

355.03
-1.21 (0.34%)
as of Jul 10, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJul 12, 2026, 12:00 am

This summary was created by AI, based on 96 opinions in the last 12 months.

Alphabet Inc. (GOOG) has made significant strides in its cloud business, which is rapidly growing and contributing to overall revenue. Experts praise the advancements of Gemini, its AI model, for enhancing its search capabilities and increasing monetization across platforms like YouTube and its ad services. Despite concerns about regulatory scrutiny and valuation, analysts note that the overall business maintains a strong financial position with a low cost of capital and substantial cash flow. Many emphasize the potential for growth through AI and other technological advancements, asserting that the company can sustain its competitive edge in the evolving tech landscape. The sentiment surrounding GOOG is generally positive, with expectations of continued strong performance, although some analysts suggest waiting for a price pullback before increasing positions.

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Consensus
Buy
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Valuation
Fair Value
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AMZN,AMZN
BUY ON WEAKNESS

Great company.
Like large tech stocks despite rising interest rates.
Wait to buy. 
Hoping shares fall before falling.

BUY

He bought a position this morning. There will be challenges, but it's cheap and they will be more efficient coming out of this cycle. He got comfort from the court hearings today.

TOP PICK

AI is an area of growth, product launch hiccup is no big deal. Incredible market share in Search, marketing, and advertising. MSFT has only a 3% share in Search. Will get a lot of the $200B global digital ad business. Despite an ad recession, that area's going to grow. 18x earnings. Has beaten its cost of capital every year it's been public. No dividend.

(Analysts’ price target is $126.70)
WAIT

GOOG used to have a motto, "Don't be evil." Then quietly, they said don't worry about that. Future remains to be seen. Every tech that seemed to have had a natural monopoly faces competition. ChatGPT is that competition right now. Wait till you see a plan that you can understand as to how GOOG will retake dominance. 

DON'T BUY

A big question is how will AI affect the search business. Google will probably have a competitive product but how will advertising revenue be affected. It is making new lows on a relative strength basis. Look to other areas of the market.

DON'T BUY

If shares weren't so inanely cheap, he would have given up on this. His enthusiasm for it has certainly cooled.

PAST TOP PICK
(A Top Pick Feb 07/22, Down 34%)

All of tech has been trashed. Higher valuation multiples came down. Biggest area of growth has become online advertising, and this has become a lot more cyclical since it's a bigger part of the economy. This may be a risk in an economic downturn. Bigger issue is the whole move to AI. GOOG makes money on the clicks, so AI may make GOOG somewhat irrelevant. A new risk to be aware of. He's not going all-in on it anymore, because a couple of its businesses are facing some shorter-term risks.

PAST TOP PICK
(A Top Pick Mar 09/22, Down 32%)

His largest holding now. He can hold onto a losing stock because he makes it up with his hedges. He understands its intrinsic value. Price target of $121, very decent 20-25% runway ahead. So many horses in the race. Bard is strategic, last week's stumble was not much of a mistake.

TOP PICK

If the stock market is like a horse race, this is one stable with a dozen very competitive horses in the race. Biggest digital advertiser in the world, by a long shot. YouTube, which has yet to be monetized. Waymo is the leader in autonomous driving. No dividend.

(Analysts’ price target is $126.41)
PAST TOP PICK
(A Top Pick Feb 15/22, Down 31%)

Company hit very hard by correction in tech sector.
Will continue to hold shares. Core tech holding.
Digital advertising very strong.
A.I. product test didn't go as well as hoped.
Very profitable company regardless.
Good long term hold.

WEAK BUY

Wait, if you already hold and hold for the short-term. Growth is oscillating away and the Fed could be hiking rates. But long-term, you can buy here expecting growth in 2024.

BUY ON WEAKNESS
Stock's down. Sell?

Just unfortunate timing. An enduring business. Big fan. Regulatory overhang for years, but no matter how this plays out, value will be unlocked over time. Digital advertising will improve as the economy does. Debt free, tons of excess cash, trades at 16-17x earnings. Incubating investments. Sentiment will change, the multiple will expand, earnings will move higher. Consider adding while down, but definitely sit tight.

BUY

It trades at support at 14x, and it will maintain its dominance in online search.

HOLD

This sell-off is overdone now. Search is Google's war chest, so Google will figure this out, meaning the AI demonstration snafu earlier this week. Gogole is doing cost efficiencies and remain an innovative company. Microsoft won the first round this week.

SELL

It was a recent trade, and he just sold it, because this week's Microsoft Bing AI announcement was a game-changer. Because Google owns 97% of internet search and online ads, you don't need to move the needle much on Microsoft to make it a more competitive pricing environment. He was never a big fan of Google anyway and he got it luckily before it hit bottom

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