Alphabet Inc (GOOG) Buy, Sell or Hold

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Alphabet Inc (GOOG)

355.03

-1.21 (0.34%)

as of Jul 10, 2026, 8:00:00 pm Market Open.

1434 watching

Investor Insights

Jul 12, 2026, 12:00 am

This summary was created by AI, based on 96 opinions in the last 12 months.

Alphabet Inc. (GOOG) has made significant strides in its cloud business, which is rapidly growing and contributing to overall revenue. Experts praise the advancements of Gemini, its AI model, for enhancing its search capabilities and increasing monetization across platforms like YouTube and its ad services. Despite concerns about regulatory scrutiny and valuation, analysts note that the overall business maintains a strong financial position with a low cost of capital and substantial cash flow. Many emphasize the potential for growth through AI and other technological advancements, asserting that the company can sustain its competitive edge in the evolving tech landscape. The sentiment surrounding GOOG is generally positive, with expectations of continued strong performance, although some analysts suggest waiting for a price pullback before increasing positions.

Consensus

Buy

Valuation

Fair Value

Similar

AMZN,AMZN

BUY ON WEAKNESS

Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research.

GOOG had an AI presentation and its BARD program came up with the wrong answers.
This sent investors into a tizzy but the market reaction looks far overdone to us.
GOOG was worried about 'reputational risk' in launching a product too early, and now its fears have been realized.
It is today's news story but won't be tomorrow's.
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TOP PICK

It is very very big and therefore hard to move the needle, but there are a lot of initiatives the company can do such as pricing, launching new services and getting into AI. The advertising component is cyclical and is the easiest place for companies to cut spending. There are one billion searches a day on Google and its YouTube is the most dominant platform around. It is trading at a decent valuation of 20X earnings, has an excellent balance sheet, and is buying back $60 billion worth of stock this year. Now focusing on cost cutting so be patient.
Buy 11 Hold 0 Sell 0

(Analysts’ price target is $129.20)

COMMENT

Another black box, lacking transparency in its many operations. Has a huge cash position and trades at 19x. Though he owns it, he isn't thrilled with it, because it lacks transparency. It's an ad-based business, an advertising now is awful.

TOP PICK

Trading at 18x earnings, which is as close to a market multiple as you can get. Has beat its cost of capital every year it's been a public company. 50B in free cashflow. Digital advertising will continue to grow and continue to do very well, probably taking market share from META. YouTube doing well. Government antitrust issues will take years, plus he feels there's lots of competition. US has a strong tech sector and it would be a mistake to degrade this. No dividend. (Analysts’ price target is $125.07)

BUY

Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research. Spends about $37B a year on research. ChatGPT is probably its best shot at making Bing anything more than a joke. We do not think GOOG needs to be sold. It is too cheap, and a return to advertising spending will still be very positive for earnings. Would recommend buying. Unlock Premium - Try 5i Free

PAST TOP PICK

(A Top Pick Jan 27/22, Down 23%) It is now 16 to 17 times earnings, has no net debt and is buying back tons of shares. It is a phenomenal business offering a compelling value and great growth.

DON'T BUY

Considering their growth in the coming year, the shares are not cheap. This and other megatechs are still trading at a premium to the wider S&P.

DON'T BUY

They just announced layoffs of 12,000 Shares are rallying on layoffs news. Google is saying that their stock should be lower, because such layoffs does a lot to their culture and morale and is counter-productive to the company growing. It's upside-down how the market is reacting these days. So, he's negative in his overall market outlook.

BUY ON WEAKNESS

Valuations of all the megatech stocks have fallen, but Alphabet still isn't cheap enough. It's getting there, and she's watching it (along with Netflix, Amazon). She hasn't owned these stocks in years, but share prices could fall low enough for her to enter.

TOP PICK

Multiple now quite reasonable. Online ads generate revenues. Economic slowdown will hit them. Still the leader in online ads because they're dominant in Search, so they'll still attract ad spending. Pullback is chance to buy for long-term capital appreciation. No dividend. (Analysts’ price target is $124.60)

BUY ON WEAKNESS

Advertising will decline so there will be soft quarters. He may add to weakness. Will endure during a recession because of its cash flow. A fine company that he's owned for a long time.

TOP PICK

Excellent company with incredible assets. Very strong advertising business with large search abilities. Ability to track every action of consumer. Diverse business assets including YouTube. Very good company for the long term shareholder.

COMMENT

Technology stocks are first to go when rates rise because they are growth companies which generally need to borrow money to keep growing. It is still in a downward trend with lower highs. When it forms a base with no higher highs and no lower lows, watch it and buy after the breakout from this base. Or if you want to take a chance you can buy during the formation of the base.

TOP PICK

Wonderful business. Exceptionally good business economics. Majority of revenues and cashflows from online advertising. Primary beneficiary as more ad dollars shift online. Overhangs of privacy and regulatory scrutiny. Exceptional value, no debt, excess cash on balance sheet. Cloud business growing 30%+ per year. The best in Search. Incubating lots of ideas. 15x earnings. No dividend. (Analysts’ price target is $127.10)

BUY

Amazon vs. Alphabet He owns both, different stocks in all ways. Amazon messed up their e-commerce in the last 18 months by building too many warehouses and over-hiring. Customers didn't follow through with revenues. Margins have plunged, but this is temporary. In 1-2 years, Amazon will recover. The long-term story remains intact. An 18-20% cash flow/revenues grower. Their jewel is their cloud business which is still growing 40% annually and providing most of their profits and growth. Stick with it... Google trades under 20x PE, is steady and one of the best stocks out there. Still a buy.

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Alphabet Inc (GOOG)