Dropped because of poor numbers. Smaller retailers are dropping out which gives less competition and greater margins. In the meantime, it's dead money. Wait for a turnaround.
Just acquired a competitor that was facing bankruptcy. Stock has come down substantially from its recent high. This is the first time that they've had a very good winter across the country.
Reported some very interesting numbers. Showing some strength in their overall operations. Some takeover talks are circling around them. Some analysts are looking for the high $20's.
Had a real good strategy for a while, but failed to execute. Getting tremendous competition on the low end of the market from the Wal Marts of the world which is eating up their margins.
Technically, the risk/reward is OK. If it starts trading below this year's low, the next area of support would be around $10. If you buy, put a stop at $14.50.