SalesForce.com Inc. (CRM) Buy, Sell or Hold

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SalesForce.com Inc. (CRM)

259.30

+0.07 (0.03%)

as of Sep 4, 2026, 11:54:48 pm Market Open.

279 watching

Investor Insights

Sep 6, 2026, 12:00 am

This summary was created by AI, based on 27 opinions in the last 12 months.

Salesforce.com Inc. (CRM) has had a challenging year with concerns around AI impacting the software industry, yet recent reviews reflect a complex landscape. Analysts noted a significant revenue increase, driven by strong earnings and strategic investments in AI, particularly in the company’s partnership with Anthropic. While some experts remain optimistic about CRM's potential growth, especially in AI integrations, others express skepticism regarding its overvaluation and competitive position in a rapidly evolving market. Overall, CRM is noted for its robust cash flow and efforts to adapt to AI's implications, though short-term guidance remains mixed, leading to cautious monitoring from many investors.

Consensus

Mixed

Valuation

Fair Value

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DON'T BUY

They paid a high price for Slack. She owns MSFT instead of CRM. It comes down to valuation, so if CRM's PE falls, it may be worth owning. Buy a MSFT instead.

BUY

Deferred revenues are a key metric and theirs is much better than expected. Fears of the Slack purchase holding back CRM stock is wrong. Their CEO is good at integrating big deals. This deal can lead to strong cross-selling potential

TOP PICK

Doesn't get loved like Google or Microsoft. They were chastised for buying Slack at a high price, so the share price consolidated, but in recent weeks CRM has broken out. CRM will continue to deliver and move up to $300 with 20% upside relatively soon. (Analysts’ price target is $274.62)

BUY ON WEAKNESS

They've bought a lot of businesses, including Slack. How will they integrate it? Some integrations haven't worked. To compete with Micorsoft in teams and office products, CRM needs to acquire more businesses in coming quarters and even years. This is the big point. The stock may be volatile. That said, CRM has grown very aggressively in recent years. He expects a pullback in coming quarters due to hiccups in acquisitions.

BUY ON WEAKNESS

Allan Tong’s Discover Picks CRM stock is good at buying and integrating companies, such as last month's purchase of the popular Slack platform for $27.7 billion. Salesforce revenues have doubled since 2017 and it's beaten or matched EPS in its last four quarters. So, why isn't Salesforce a screaming buy? The CRM stock's PE is 56x. To be fair, that's a lot better than 92.91x a quarter ago and certainly 200x a year ago. To compare to other tech stocks, Adobe trades at 43.75x and Microsoft at 36.66x. Read Hit and Misses: 5 Tempting Tech Stocks for our full analysis.

DON'T BUY

He follows it, but the valuation doesn't make sense. Valuations may not matter in the short term, but at the end of the day they do. They need to generate cashflow earnings to justify the valuation, or the valuation needs to come down. Great company, but too expensive.

HOLD

Leader in its category of customer management software. Great company, though not cheap.

BUY

Investor day is coming this Tuesday. Contrary to the street, he thinks the Slack deal made sense. Slack products are terrific and SF needs them to go toe to toe with Microsoft. Slack is a serious company that just reported a fine quarter, though nobody paid attention. Salesforce has a good record in takeovers. The CEO knows what he's doing.

WEAK BUY

Great software company as we move to the cloud. Dominate their sector. A great hold. You could probably buy and hold and make money. He holds Twilio instead.

COMMENT

Owns Microsoft and entered back in March. You are getting the cloud, entreprise and other businesses. Likes the diversification and growth expectation. You are paying a premium 31x earnings but revenue growth is low double digits which is very good. CRM, you pay higher multiples than Microsoft. Prefers MSFT.

BUY

The CEO is doing a fantastic job and he's always liked it. He sees no change in its fortunes.

BUY

This spring, they rolled out the successful Work.com, a suite of tools to help governments and business safely reopen from Covid. It then expanded to schools and now, announced today, to help health organizations safely manage/disseminate vaccines once we get one. Once we get a vaccine, we still have to get it to 300 million Americans, not easy.

DON'T BUY

They have a moat, a durable advantage with a high-switching cost moat. This means that it would be a big hassle for a company to leave Salesforce and learn/train a new CRM elsewhere, even if that CRM is say 50% cheaper. He follows SF, but is expensive now. He also doesn't like their rising share count. CRM is merely okay, but pricey.

BUY ON WEAKNESS

Financial performance has been very good. But it's really expensive. If you can see that negative sentiment gives a better entry point, he'd take a closer look at it.

HOLD

The king of software service, who lead the way in tech subscriptions. He has a 4.5% holding in his portfolio. Revenue continues to grow by over 10% consistently. He still seems them being able to extend their runway. His price target is $183.50.

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SalesForce.com Inc. (CRM)