SalesForce.com Inc. (CRM) Buy, Sell or Hold

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SalesForce.com Inc. (CRM)

259.30

+0.07 (0.03%)

as of Sep 4, 2026, 11:54:48 pm Market Open.

279 watching

Investor Insights

Sep 6, 2026, 12:00 am

This summary was created by AI, based on 27 opinions in the last 12 months.

Salesforce.com Inc. (CRM) has had a challenging year with concerns around AI impacting the software industry, yet recent reviews reflect a complex landscape. Analysts noted a significant revenue increase, driven by strong earnings and strategic investments in AI, particularly in the company’s partnership with Anthropic. While some experts remain optimistic about CRM's potential growth, especially in AI integrations, others express skepticism regarding its overvaluation and competitive position in a rapidly evolving market. Overall, CRM is noted for its robust cash flow and efforts to adapt to AI's implications, though short-term guidance remains mixed, leading to cautious monitoring from many investors.

Consensus

Mixed

Valuation

Fair Value

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DON'T BUY

Too high a multiple. She's watching it. Maybe buy when they stumble.

BUY

They just released earnings and down today and after-hours. The top of their chart was right on expectations. Guidance was towards the lower end of expectations. That said, all software companies have been off. He's underweight CRM. $172.75 price target, but this is not expensive compared to its software peers. Also, PEG ratio is 1.68. Buy it around $140.

BUY

vs. Netflix He owns neither. The issue with Netflix is they're borrowing a lot money to create their content--not a good way to grow long-term. True, they've raised rates by 25%, and he doesn't expect many to cut their subscriptions. You can increase prices by only so much. He likes companies like Salesforce for its synergies and growth using their model; companies will use Salesforce in strong as well as weak economies. He prefers Salesforce. However, both companies have very high valuations, so share prices will tumble if the companies make any stumble.

COMMENT

A big name in IGV-A, a software ETF he loves and is a core holding. CRM-N has sustainable 20% annual growth and it continues to have a strong reoccurring revenue steam. It may be expensive at 9 times forward sales, which could create volatility going forward.

HOLD

It has been quite the industry leader for cloud customer relations. Its growth is fabulous. It is just a challenge to buy at good value. If you own it, continue to hold.

BUY

The poster child of software service. Microsoft took their lead from SalesForce in adopting a subscription service, which means getting paid every month instead of each year; this improves your revenue stream. CRM isn't cheap. $173 price target. CRM keeps beating expectations.

BUY

Pricey, but he likes what they do in the Cloud. They can generate a lot of free cash flow. CRM meets his ROE threshold. He should've bought them on Boxing Day. On an excellent stock.

STRONG BUY

He would definitely be a buyer down at these levels. At current prices levels, it is right behind MSFT-N as a buy. He has a one year price target of $182.

COMMENT

Shopify vs. Salesforce He owns Shopify, though their PE ratio is really high. He uses Salesforce's product. Shopify has had a tremendous run, but he expects competition to hit them, offering a cheaper service. That said, Salesforce's moat is good--it isn't worth saving, say, $30 a month to learn a brand-new business software for your business. Salesforece has also been around longer and proven their staying power, whereas Shopify's stock price is based on future projections. Also, Shopify has a longer runway for growth than Salesforce.

BUY ON WEAKNESS

They started offering software as a service very early and have done very well. There are high expectations built into the stock price and she would not buy at this level. It is very richly valued but it is on her watchlist when there is a broad pullback in the market.

DON'T BUY

$59.74 is his model price and it is at 61% above that. If you ever got a correction or bad news it would be worthy of consideration.

BUY ON WEAKNESS

It is like any other cloud provider. What they do is very compelling. From a price point of view and what they add to a company, it is compelling. There is no tariff exposure. He feels like he missed the boat on this one.

PARTIAL SELL

The technical chart is exceptional. It has connectivity with client needs and provides a critical advantage. They have scale and can command a premium valuation to its competitors. They are constantly making their systems better. It has recurring revenue, which makes is superior to other tech holdings like the semi-conductor space. He has exited tech holdings in the portfolio, because the valuations have become too expensive compared to other sectors. He would take profit here.

BUY ON WEAKNESS

A very smart company. He would prefer to buy it on a pullback. Cloud computing benefits and they are making smart acquisitions. They have loyal clients, he says.

WAIT

Salesforce compared to Facebook and Google? Software company, trades at a high multiple, which is holding her back from buying. It’s more a momentum stock, any stumble and it will pull back. Not similar to Facebook or Google, which are advertising plays on the internet. Great company. Wait for pullback.

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SalesForce.com Inc. (CRM)