NASDAQ:BKNG

Booking Holdings Inc. (BKNG)

212.06
-1.28 (0.60%)
as of Aug 14, 2026, 8:00:00 pm Market Open.
114 watching
0
Investor Insights
star iconAug 14, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Booking Holdings Inc. (BKNG-Q) is widely regarded as a leading secular grower in the travel sector, boasting a remarkable 30% compounded total shareholder return over the past two decades. The company's average commission of 15% on transactions, alongside modest advertising revenues and interest income from prepaid travel, contributes to its strong financial position. While concerns about AI disrupting its business model have been noted, many experts believe that AI actually enhances user experience and operational efficiency. The strength of Booking's partnerships with major traffic origination platforms like META and GOOG further solidifies its competitive edge. Despite recent volatility, including a 30% drop post-stock split, analysts remain optimistic about the company's long-term growth prospects and have set varying price targets reflecting significant upside potential.

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Consensus
Buy
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Valuation
Fair Value
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Similar
EXPE
HOLD

There are a few Internet retailers that have been doing extremely well, and this is one of them. This is one of those companies that is very top of mind from, originally an obscure new industry, and nailed it. Have done extremely well. They have the branding right, the marketing right and the customer approach right. Trading a little bit rich now for their growth that is on the horizon, so it feels a little bit frothy, but fundamentally there is nothing wrong.

DON'T BUY

His model price is $936. If the US market got ugly later on, this would be on his list.

COMMENT

Has admired the company tremendously. They are very innovative. This is an example of how technology is transforming whole industries. People that don’t transform in this highly innovative environment are really going to struggle. This is a high multiple stock and has been growing very well. Has totally disrupted the travel industry. He worries that companies like Facebook (FB-Q), Apple (AAPL-Q) and Google (GOOG-Q) are going to increasingly be able to move into these kinds of things, particularly Facebook. Airbnb is also dramatically changing how the travel business works.

TOP PICK

A high beta stock, which means it moves the market, so is relatively volatile. If you stay with it long term, it does very well. This is in the Internet space, but in the Internet travel space. They own Booking.com, Kayak and Open Table. Growing gross bookings in the high 20%. This is an opportunity because with the unfortunate events in Paris and terrorism on everybody’s mind, the fear is that travel will be a little more subdued. However, historically, drivers have a great propensity to take on greater risk to get what we want.

HOLD

This is a funny one. A stock with a big share price which makes people think it is overvalued, but it actually scores really well on valuation. ROE is particularly strong at 30%. It is high in terms of value on PE to EBITDA, but there is no net debt. Has had strong price momentum, even with the recent volatility. They have been a consolidator for their business. From a price line this is one that you can hold here.

WATCH

The chart, from early 2014 to now, is beginning to look like a cup. A cup is identified by having lower lows followed by higher lows. It looks like it tried to break out, but failed. As a technical person he wouldn’t buy this until it definitively broke the handle, somewhere around $1300. The formation is encouraging, but it is not yet ready to Buy.

WAIT

This is probably a falling knife at this point. They came out with great earnings, weak guidance, so the stock fell. Not only was the guidance tepid, but anything trouble related is getting hit hard. Give it a few days at least. Overall it is a good company and probably something you can wade back into.

PAST TOP PICK

(A Top Pick Nov 3/14. Up 22.61%.) They are going to report on the 9th and he thinks it will be a good report, especially based on what some of their peers are doing. Expects they will report somewhere around $57 a share for the year. Next year it will probably push $70.

TOP PICK

The consumer is strengthening due to low oil prices and the first thing they are doing is spending more money on travel. Online is taking a larger and larger share of the revenue. This one has a dominant position in Europe. It has a growing piece of a pie in a growing market.

PAST TOP PICK

(Top Pick Sept. 11/14, Up 8.70%) 70% of revenues are from outside of the US, so it surprises him that it is up.

TOP PICK

An online site for booking travel and they have hundreds of thousands of relationships with hotels globally. Last quarter they grew international bookings at 29% year-over-year. It is still growing extremely robustly. Currently trading at about 18X this year’s earnings. He is expecting $65 of earnings per share this year.

PAST TOP PICK

(A Top Pick April 30/14. Up 8.9%.) Last quarter was gangbusters. Came out with very, very strong numbers. Expects gross bookings and earnings to rise, somewhere in the high 20% area. Trading at below 20X earnings, so not expensive.

DON'T BUY

There is a clear trading channel, going down. This is looking negative. We had a strong run and then it stepped back.

TOP PICK

Expecting $65 a share in earnings next year. Reporting tomorrow morning at 7 AM, and he expects good things. They are growing their gross bookings in the high 20% range.

TOP PICK

Booking.com is one of their divisions. 600,000 booking per night around the world. Growing at 26% and trading at 23 times earnings. A virally expanding company.

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