Booking Holdings Inc. (BKNG) Buy, Sell or Hold

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Booking Holdings Inc. (BKNG)

195.13

-4.47 (2.24%)

as of Sep 3, 2026, 8:00:00 pm Market Open.

116 watching

Investor Insights

Sep 3, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Booking Holdings Inc. (BKNG) has exhibited a strong growth trajectory over the past two decades, with a 30% compounded total shareholder return. Despite recent stock declines attributed to fears surrounding AI and geopolitical challenges, experts highlight the company's robust fundamentals and sophisticated use of AI that enhances customer experience and operational efficiency. The company continues to generate double-digit growth and return substantial capital through share buybacks, indicating strong cash flow management. Analysts express a mixed outlook, with some viewing current prices as attractive opportunities for long-term gains while others caution about technical signals and consumer spending concerns. Overall, the sentiment remains cautiously optimistic with a focus on the enduring demand for experiential travel.

Consensus

Buy

Valuation

Undervalued

Similar

EXPE

HOLD

Had some gaps in its trend line, one just recently. You don’t want to see it go below that point. If it goes down to the $390 area, it probably means it will go to $350. Moving averages are moving up nicely. Use a Stop of around $390.

DON'T BUY

Trading at about 32X this year’s earnings and 27X next year’s, which is too rich for him.

BUY

Fabulous company. Great operating leverage. Represents good value here.

PAST TOP PICK

(A Top Pick June 10/09. Up 62.5%.) Sold his holdings at about $250, up 116%. Online travel and got hit in 2008-2009. Great company but got a little bit rich for him. Trading at about 15X forward earnings and he is watching it.

PAST TOP PICK

(A Top Pick June 10/09. Up 65.55%.) Sold his holdings in March.

PAST TOP PICK

(A Top Pick June 10/09. Up 121.3%.) Online hotel/airline reservation discounter. Huge beneficiaries of the skittishness in the economy as people that had to travel are looking for better bargains. Sold his holdings and wouldn't go back in at these levels.

TOP PICK

Online travel. Great company and still well below the highs of a year ago. Continues to grow and hasn't disappointed on earnings even through this economic slowdown. Trades at about 16X earnings.

PAST TOP PICK

(A Top Pick May 14/08. Down 25%.)

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TOP PICK

An Internet-based travel site growing dramatically. Since 2005, revenues have more than doubled. Earnings have gone up sevenfold. Multiple is pretty much static.

DON'T BUY

Have a poor business model. Revenues are dropping.

Showing 121 to 130 of 130 entries

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Booking Holdings Inc. (BKNG)