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Booking Holdings Inc. (BKNG)

NASDAQ:BKNG

Booking Holdings Inc. (BKNG)

155.90
-8.32 (5.07%)
as of Sep 23, 2026, 8:00:00 pm Market Open.
116 watching
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HOLD

Booking Holdings Inc.(BKNG)

Nov 19, 2010
Had some gaps in its trend line, one just recently. You don’t want to see it go below that point. If it goes down to the $390 area, it probably means it will go to $350. Moving averages are moving up nicely. Use a Stop of around $390.
Photo of Hap (Robert) Sneddon FCSIHap (Robert) Sneddon FCSI
No
Unlock Rating
$409.59

Stock price when the opinion was issued

$155.90

As of Sep 23, 2026. Market Open.

department stores
DON'T BUY

Booking Holdings Inc.(BKNG)

Nov 15, 2010
Trading at about 32X this year’s earnings and 27X next year’s, which is too rich for him.
Photo of Don LatoDon Lato
No
Unlock Rating
$407.43

Stock price when the opinion was issued

$155.90

As of Sep 23, 2026. Market Open.

department stores
BUY

Booking Holdings Inc.(BKNG)

Nov 10, 2010
Fabulous company. Great operating leverage. Represents good value here.
Photo of Gordon ReidGordon Reid
No
Unlock Rating
$419.07

Stock price when the opinion was issued

$155.90

As of Sep 23, 2026. Market Open.

department stores
PAST TOP PICK

Booking Holdings Inc.(BKNG)

Jun 23, 2010
(A Top Pick June 10/09. Up 62.5%.) Sold his holdings at about $250, up 116%. Online travel and got hit in 2008-2009. Great company but got a little bit rich for him. Trading at about 15X forward earnings and he is watching it.
Photo of Don LatoDon Lato
No
Unlock Rating
$188.25

Stock price when the opinion was issued

$155.90

As of Sep 23, 2026. Market Open.

department stores
PAST TOP PICK

Booking Holdings Inc.(BKNG)

May 19, 2010
(A Top Pick June 10/09. Up 65.55%.) Sold his holdings in March.
Photo of Don LatoDon Lato
No
Unlock Rating
$190.11

Stock price when the opinion was issued

$155.90

As of Sep 23, 2026. Market Open.

department stores
PAST TOP PICK

Booking Holdings Inc.(BKNG)

Apr 14, 2010
(A Top Pick June 10/09. Up 121.3%.) Online hotel/airline reservation discounter. Huge beneficiaries of the skittishness in the economy as people that had to travel are looking for better bargains. Sold his holdings and wouldn't go back in at these levels.
Photo of Don LatoDon Lato
No
Unlock Rating
$265.26

Stock price when the opinion was issued

$155.90

As of Sep 23, 2026. Market Open.

department stores
TOP PICK

Booking Holdings Inc.(BKNG)

Jun 10, 2009
Online travel. Great company and still well below the highs of a year ago. Continues to grow and hasn't disappointed on earnings even through this economic slowdown. Trades at about 16X earnings.
Photo of Don LatoDon Lato
Owned
Unlock Rating
$115.81

Stock price when the opinion was issued

$155.90

As of Sep 23, 2026. Market Open.

department stores
PAST TOP PICK

Booking Holdings Inc.(BKNG)

May 06, 2009
(A Top Pick May 14/08. Down 25%.)
Photo of Gordon ReidGordon Reid
Owned
Unlock Rating
$103.24

Stock price when the opinion was issued

$155.90

As of Sep 23, 2026. Market Open.

department stores
TOP PICK

Booking Holdings Inc.(BKNG)

May 14, 2008
An Internet-based travel site growing dramatically. Since 2005, revenues have more than doubled. Earnings have gone up sevenfold. Multiple is pretty much static.
Photo of Gordon ReidGordon Reid
Owned
Unlock Rating
$138.29

Stock price when the opinion was issued

$155.90

As of Sep 23, 2026. Market Open.

department stores
DON'T BUY

Booking Holdings Inc.(BKNG)

Oct 30, 2001
Have a poor business model. Revenues are dropping.
Photo of Neil MurdockNeil MurdockUnlock Rating
$4.53

Stock price when the opinion was issued

$155.90

As of Sep 23, 2026. Market Open.

department stores
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