Booking Holdings Inc. (BKNG)

Booking Holdings Inc. (BKNG-Q) is widely regarded as a leading secular grower in the travel sector, boasting a remarkable 30% compounded total shareholder return over the past two decades. The company's average commission of 15% on transactions, alongside modest advertising revenues and interest income from prepaid travel, contributes to its strong financial position. While concerns about AI disrupting its business model have been noted, many experts believe that AI actually enhances user experience and operational efficiency. The strength of Booking's partnerships with major traffic origination platforms like META and GOOG further solidifies its competitive edge. Despite recent volatility, including a 30% drop post-stock split, analysts remain optimistic about the company's long-term growth prospects and have set varying price targets reflecting significant upside potential.