Booking Holdings Inc. (BKNG) Buy, Sell or Hold

Home

Daily Stock Opinions and Ratings

Booking Holdings Inc. (BKNG)

Wealthica The ultimate 360° Tracker Your financial life in one place, automatically

174.02

+9.08 (5.51%)

as of Jun 15, 2026, 1:40:53 pm Market Open.

110 watching

Investor Insights

Jun 14, 2026, 12:00 am

This summary was created by AI, based on 8 opinions in the last 12 months.

Booking Holdings Inc. (BKNG) is experiencing volatility, particularly after a significant stock split and concerns surrounding the impact of AI on its business model. Despite a recent dip of around 30% and a current price below its 200-day moving average trendline, many analysts express optimism about the company's potential for 16% growth in the long term, driven by positive secular tailwinds from the travel sector. While some see the AI evolution as a risk, it may also represent an opportunity for enhancement within their sophisticated online booking engine. There is confidence in the strength of the company's brand, balance sheet, and partnerships with major platforms like META and GOOG, reinforcing the notion that the company remains a robust player in the travel market. However, the technical indicators currently do not favor new buyers, and a cautious approach is advised by several experts.

Consensus

Hold

Valuation

Fair Value

Similar

EXPE

PAST TOP PICK

(A Top Pick June 10/09. Up 65.55%.) Sold his holdings in March.

PAST TOP PICK

(A Top Pick June 10/09. Up 121.3%.) Online hotel/airline reservation discounter. Huge beneficiaries of the skittishness in the economy as people that had to travel are looking for better bargains. Sold his holdings and wouldn't go back in at these levels.

TOP PICK

Online travel. Great company and still well below the highs of a year ago. Continues to grow and hasn't disappointed on earnings even through this economic slowdown. Trades at about 16X earnings.

PAST TOP PICK

(A Top Pick May 14/08. Down 25%.)

TOP PICK

An Internet-based travel site growing dramatically. Since 2005, revenues have more than doubled. Earnings have gone up sevenfold. Multiple is pretty much static.

DON'T BUY

Have a poor business model. Revenues are dropping.

Showing 121 to 126 of 126 entries

Most Recent Experts

Jim Cramer - Mad Money

CNBC

Richard Orrell

RN Croft Financial Group

Stockchase Insights

5i Research

The Panic-Proof Portfolio (Stockchase Research)

Stockchase Premium

Stan Wong

Private Wealth Management, ScotiaMcleod

Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at : [email protected].

Summer Sale

Booking Holdings Inc. (BKNG)