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NASDAQ:BKNG

Booking Holdings Inc. (BKNG)

175.09
+0.45 (0.26%)
as of Jun 16, 2026, 2:30:51 pm Market Open.
111 watching
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Investor Insights
star iconJun 16, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Experts have differing perspectives on Booking Holdings Inc. (BKNG-Q), highlighting the dual nature of AI's impact on the company — both a potential disruptor and a tool for enhancement. Concerns regarding geopolitical factors affecting travel demand have contributed to the stock's drop, alongside worries about consumer spending. Despite this, many believe that the travel sector exhibits strong long-term growth due to ongoing consumer cravings for experiential activities. While short-term technical indicators appear challenging, expert opinions point towards Booking's solid brand recognition, strategic AI implementation, and continued market growth, particularly in Asia. Analysts also noted the company's strong earnings history and favorable balance sheet, with expected revenue growth into the coming years.

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Consensus
Buy
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Valuation
Fair Value
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Similar
EXPE
HOLD

He has 2 different Stop methods, and he is really close to the Trailing Stop. He uses $1791 and $1773, and this is really close to that. The chart shows a nice long upward trend developing.

PAST TOP PICK

(A Top Pick March 23/16. Up 44%.) Has been involved with for a long time. Their holding of Booking.Com has been a major home run for them. It was involved in hotel reservations, especially European operations, where there are not a lot of chains, but single owner proprietor hotels, which need exposure.

PAST TOP PICK

(Top Pick June 24/16, Up 43%) It’s a very volatile name. It has the best on-line booking platform in the world. They generate great margins. It is growing 20% a year and trading at 20 times earnings, ex cash.

PAST TOP PICK

(Top Pick Jan 5/16, Up 36.19%) It has a healthy market share in the travel industry worldwide.

TOP PICK

This company has such a huge runway of opportunity. Only 35% of all travel bookings are done online, and the rest are done through travel agents. This company makes most of its money, not in North America, but in Europe and Asia. It only has a 10% market share of online bookings. A fast growing company, 15%-20% revenue growth, and trading at a reasonable valuation. A stock that could benefit from a repatriation of capital, as it has over $10 billion of cash offshore. No dividend. (Analysts’ price target is $1733.74.)

PAST TOP PICK

(A Top Pick Nov 27/15. Up 20.77%.) An online travel company. Their biggest property is Booking.com. They have thousands of properties, many of them in Europe which, isn’t as populated by hotel chains as North America is. They are going to earn high $60 EPS this year, and are going to skip the $70 next year, as the consensus is $80 EPS for 2017.

PAST TOP PICK

(A Top Pick Nov 2/15. Up 4.65%.) One of the hallmarks of a good market is that leadership should broaden to new groups. One of the groups that was noticeably absent from the market was consumer discretionary. Early in the fall, the travel and leisure group started to lift. This is a dominant company in the travel business. He would buy this today.

TOP PICK

One of the most successful companies on the exchange. It has done extremely well through the years, and continues to do so. An online travel company, and owns booking.com, open table, Kayak. Very, very successful and high growth. Gross bookings rise anywhere from 25% to 30% year-over-year on a quarterly basis. He is looking for about $67 a share in earnings this year, and probably at $80 for next year.

TOP PICK

This is getting absolutely decimated today. They get 75% of their revenues from Europe. Their biggest entity is Booking.Com, a wonderful, wonderful company and benefits from the network affect. They have the most hotels and they are smart operators. A beautiful balance sheet that generates gobs of free cash. Unbelievable margins. Anything exposed to Europe right now is getting his head handed to it, but this is a wonderful buying opportunity.

TOP PICK

He chose this because of what happened in Belgium in the last couple of days. This always trades off on these terrorists’ events. It is a fact that people will continue to travel, and this company will continue to do well. Trading at about 19X this year and about 18X next year. They have layered on internet options such as Booking.com, OpenTable for dinner reservations, Kayak for flights.

DON'T BUY

$912 model price, 13% above fair value, but we had two negative transits (two EBV levels), which are sell signals. If it drops below $719, put the full position on there.

COMMENT

80% of returns come from getting to the right market and getting to the sectors within that market that benefits from whatever the secular shift is that is taking place. If our base belief is that the consumer is the ultimate winner, and that the consumer will spend money on experiences, then travel and leisure is a group you want to have a look at. If he had to pick one company in this area, he would probably choose Carnival Cruise Lines (CCL-N), which has been remarkably resilient. Priceline has basically been correcting and consolidating over the last 14-16 months. The stock has pulled back and is into support, and is in the right group. Look for a reversal, but he doesn’t have a problem with this. You want to see revisions on earnings start to move higher.

TOP PICK

People want experienced now, not objects. This one has a PE of 15. The 4-digit price scares some people. He thinks it will get to $100 profit per share in the next 3 years. Huge margin business with 70% gross margins.

HOLD

There are a few Internet retailers that have been doing extremely well, and this is one of them. This is one of those companies that is very top of mind from, originally an obscure new industry, and nailed it. Have done extremely well. They have the branding right, the marketing right and the customer approach right. Trading a little bit rich now for their growth that is on the horizon, so it feels a little bit frothy, but fundamentally there is nothing wrong.

DON'T BUY

His model price is $936. If the US market got ugly later on, this would be on his list.

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