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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

11.35
-0.62 (5.18%)
as of Aug 28, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconAug 28, 2026, 12:00 am

This summary was created by AI, based on 18 opinions in the last 12 months.

BlackBerry (BB-T) is currently navigating a mixed landscape in the stock market, as reflected in recent reviews from experts. Many commend its transformation from a phone manufacturer to a software powerhouse focused on cybersecurity and automotive technologies, particularly its QNX operating system. However, concerns persist regarding its volatile nature and the sustainability of growth after years of negative returns on capital. While some analysts highlight promising recent performance and increased guidance, others caution against overvaluation and stress the need for more consistent growth. Despite its interesting technological offerings and potential for expansion within the automotive sector, the consensus remains cautious, urging a wait-and-see approach as the company's narrative evolves.

consensus icon
Consensus
Mixed
valuation icon
Valuation
Overvalued
review icon
Similar
OTEX
DON'T BUY

BlackBerry(BB.TO)

Feb 22, 2012
Look at buying this company lower down, but decided against it. This would be a gamble. They are fighting an uphill battle.
Photo of John O'Connell, CFAJohn O'Connell, CFA
No
Unlock Rating
$14.62

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Feb 21, 2012
Can't seem to do anything right. Coming out with new products as well as reinvigorating their playbook. Will hopefully come out with their new phone by the end of the year, which may kick-start the company. Market hated the announcement of the new CEO. Cheap on and earnings basis but can get behind the technology. Apple (AAPL-Q) is destroying them.
Photo of Barry SchwartzBarry Schwartz
No
Unlock Rating
$14.84

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Feb 17, 2012
Looks incredibly cheap. Doing well offshore. Losing market share in North America. Have some potential but they haven't shown it yet. He is willing to hold his little bit to see how they go.
Photo of David CockfieldDavid Cockfield
Owned
Unlock Rating
$15.02

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Feb 16, 2012
Wouldn't be a buyer at this level but could see it under $13 and possibly under $15. Good balance sheet plus $1 billion in the bank. No debt. Making money. Has a lot of potential.
Photo of Benj GallanderBenj Gallander
No
Unlock Rating
$15.32

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Feb 13, 2012
Hand set business is bad business. Over a number of years, the leadership changes. Too unpredictable.
Photo of Norman LevineNorman Levine
No
Unlock Rating
$14.91

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

Feb 09, 2012
170% upside. He would own a little bit. He thinks it has to go down and re-test its lows. Buy it at $13.
Photo of Brian Acker, CABrian Acker, CA
Owned
Unlock Rating
$15.85

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Feb 07, 2012
There are lots of reasons why this company should be coming out with lots of good news.
Photo of Michael SmedleyMichael Smedley
Owned
Unlock Rating
$16.65

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

Feb 06, 2012
(A Top Pick March 29/11. Down 69.86%.) Almost had this as a Top Pick but the next 2 quarters could still be tough. Trading at 4X earnings. He will add to his holdings on any weakness.
Photo of John ZechnerJohn Zechner
Owned
Unlock Rating
$16.53

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

Feb 03, 2012
(A Top Pick March 15/11. Down 71.41%.) Got stopped out.
Photo of Robert McWhirterRobert McWhirter
No
Unlock Rating
$16.78

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

Feb 02, 2012
(Top Pick Feb 22/11, Down 74.94%) sticking with it. Likes changes they made. It is a bet on QNX.
Photo of Don LatoDon Lato
Owned
Unlock Rating
$17.17

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Feb 01, 2012
This is a tough call. Not a growth stock but more of a good value stock trading at very deep discount to normal valuations. The problem is that growth is decelerating very quickly. Have a couple of very tough quarters coming forward. Product line-up is weak right now.
Photo of Ian AinsworthIan AinsworthUnlock Rating
$16.69

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
WAIT

BlackBerry(BB.TO)

Jan 25, 2012
He would hold it but not buy it. He wants to see how the new team works, what they will focus on going forward. They have a great franchise, new operating system so he is not despairing about the company.
Photo of Peter BriegerPeter Brieger
Owned
Unlock Rating
$16.40

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Jan 20, 2012
He averaged down when it was in the 20’s. Has clients that do like this stock. Multiple is incredibly low. Off shore markets are doing better. He keeps hoping that someone will stop up and throw some money on the table. Thinks they have to get bought out for $25. No dividends, but earnings are still coming in. They have a good product. They are adding more apps.
Photo of David CockfieldDavid Cockfield
Owned
Unlock Rating
$17.24

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Jan 18, 2012
The problem is that the market share has just collapsed on them versus Apple (AAPL-Q). Assets and cash on the balance sheet is probably worth in the $12-$15 range so as a strategy to enter at this point is not so bad.
Photo of Paul Gardner, CFAPaul Gardner, CFA
No
Unlock Rating
$17.47

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

Jan 17, 2012
This is a stock he has been interested in for quite a while. Would like to see it at $15. They are now talking about changes at the top and a possible sale to Samsung in South Korea. (Samsung has denied any interest in this company.) Stock has potential to go up quite a bit. Have lots of cash, no debt and some good products.
Photo of Benj GallanderBenj Gallander
No
Unlock Rating
$17.76

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
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Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at: [email protected].

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