TSE:BB

BlackBerry (BB.TO)

16.13
+1.51 (10.33%)
as of Jun 26, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJun 27, 2026, 12:00 am

This summary was created by AI, based on 13 opinions in the last 12 months.

BlackBerry has shown a significant transformation from its origins as a phone manufacturer to a strong player in the software industry, particularly focusing on automotive technology and cybersecurity. Experts have noted the company's recent outstanding quarterly results and improved guidance, which has spurred investor interest and driven the stock price higher. However, despite the positive momentum, concerns remain about the sustainability of growth, with many analysts urging caution and recommending profit-taking after the stock's rapid ascent. The consensus leans towards the potential for ongoing development in key areas like AI and robotics, but the stock is also seen as speculative. Overall, while BlackBerry has useful technologies and is showing positive trends, experts suggest a wait-and-see approach before making long-term commitments.

consensus icon
Consensus
Mixed
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Valuation
Fair Value
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Similar
NOK, NOK
DON'T BUY
Outside of North America, market share has been relatively firm, mostly because most markets outside of North America are still on 2G and I'm not going on to the 3G but they will be at some point. Market share has been very tough for this company in North America. Earnings are quite murky.
DON'T BUY
Stock has fallen precipitously. Sold his holdings late last year. Too many disappointments in succession. A sort of barbell stock right now. It will either go the way of other failed companies or will reinvent itself and go a lot higher. Too speculative.
HOLD
If the owned this stock, he would Hold it. It is at a reasonable valuation. Generally seems to jump when there are rumours of a takeover. He doesn't see the downside risk as extreme as a lot of people because they had a huge amount of cash and no debt. Their markets are expanding overseas. Has been sniffing around at this one. He expects there will be more bad news.
DON'T BUY
Buyout is a possibility but expects the new CEO will try to work things out first. The offer would have to be pretty decent and there are also political considerations. If people stopped talking about this and he could see a bit of a bottom forming, then he would be interested.
TOP PICK
He would throw anything into this earnings possible to get the bad news out of the way. Comparisons in the coming year should look good. It may be a take-over candidate. With this kind of pessimism, only good things tend to happen.
WAIT
Book value is around $19.50. Stock has lots momentum and could be a value trap. Stock is loosing momentum and market share. He has to decide what will be the catalyst. They have no hidden assets. Loosing drive and momentum. He takes shorts into consideration, but stocks will drift. He needs some decent news to turn it around.
DON'T BUY
He feels they will loose the enterprise customer. Who is going to buy playbook now that the iPad is discounted. He sees the earnings going down, out next on March 29.
DON'T BUY
It’s been awful. It’s a falling knife. You are better served not to catch a falling knife. Wait to see if it can consolidate at that point. Wait for a breakout to buy.
COMMENT
They did get the Playbook2 software out on schedule and it works beautifully. There was a report that the 4th quarter is going to miss again. We now have to wait for BB10 and the Q&X software.
DON'T BUY
Look at buying this company lower down, but decided against it. This would be a gamble. They are fighting an uphill battle.
DON'T BUY
Can't seem to do anything right. Coming out with new products as well as reinvigorating their playbook. Will hopefully come out with their new phone by the end of the year, which may kick-start the company. Market hated the announcement of the new CEO. Cheap on and earnings basis but can get behind the technology. Apple (AAPL-Q) is destroying them.
HOLD
Looks incredibly cheap. Doing well offshore. Losing market share in North America. Have some potential but they haven't shown it yet. He is willing to hold his little bit to see how they go.
COMMENT
Wouldn't be a buyer at this level but could see it under $13 and possibly under $15. Good balance sheet plus $1 billion in the bank. No debt. Making money. Has a lot of potential.
DON'T BUY
Hand set business is bad business. Over a number of years, the leadership changes. Too unpredictable.
BUY ON WEAKNESS
170% upside. He would own a little bit. He thinks it has to go down and re-test its lows. Buy it at $13.
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