NASDAQ:AAPL

Apple Inc (AAPL)

347.73
-0.50 (0.14%)
as of Oct 23, 2026, 8:00:00 pm Market Closed.
2023 watching
0
HOLD

12-month price target of $258. One of his Top Picks last time around. Many horses in the race, and you know they're going to do something on the AI side. May do something with TSLA and Grok. Hold on. If it gets above $250, start writing some calls.

Not in his fund, but in a lot of separately managed accounts.

BUY

He bought even more because of the stock's momentum. Momentum is crucial in today's market. Plus, Apple has such a dominant, huge market cap--portfolio managers underweighted this earlier this year, but are not rebuilding positions in Apple quickly.

BUY
Concerns about AI strategy.

AI is an important piece, but not the only one for a company like this. Terrific cashflow, cash reserves. Strength in the balance sheet speaks for itself. Some of the results this week are conducive to higher returns going forward and, in turn, a higher stock price. Making investments in US, so US government no longer looking to punish them.

Has broken above 200-day MA today, which is one positive technical signal.

HOLD
Investing more money in the US.

Of all the Mag 7's, this one has to buy parts and assemble phones. iPhone improvements have been fewer and fewer over time. Behind on AI. Will remain a great company, just got overvalued. Making moves to turn things around. Upside from here, but he wouldn't buy this over Mag 7 peers. See his Top Picks.

DON'T BUY

It's been moving up the last 5 days and has momentum. But the fundamentals remain flat--flat revenues and earnings. He prefers companies that have great fundamentals and are truly undervalued.

BUY
Just announced major investment in the U.S.

Recently sold it from his fund, but this morning bought it for himself because of positioning and momentum. You must buy this today. Revenue growth has flattened though, and Apple's weighting in the market is a problem because Apple is so large. A lot of people, on this news, will now buy this stock. Also, since early April, the stock has been resilient.

COMMENT

Tom Cook and Jensen Huang have to be diplomats now to deal with Trump and his tariffs, or they will have a China problem. Apple is trying to stay out of the ire of Trump. The street has been negative on Apple, asking what they're doing in AI, but the street hasn't changed its price targets.

DON'T BUY

Half of their sales remain the iPhone, and people are changing that iPhone less often. They're struggling with VR. Also, they're not a cheap stock. Until the last quarter, revenue growth has been flat. They're lagging in AI, a huge question mark.

DON'T BUY

Is the only Mag 7 stock he doesn't own, because it is the only name with negative performance in 1-, 6- and 12-month time frames. He no longer owns it.

WEAK BUY

Now that tariffs are getting resolved, you could take a look at this name for potential growth going forward. iPhone brand will continue to do well. Expects it to fully catch up on its AI offering. Lots of cash on hand. Money spent on now-cancelled EVs can be diverted to R&D in AI. 

WATCH

Is wavering about his call on this to own it, not trade it. Is expecting a non-exciting report and a slowdown in the growth in services revenue. Will they still receive $20 billion from Google to make Google Apple's default search engine, something a judge wants to end. Also, Epic is fighting Apple's policy to take a 30% cut from any transaction from any app downloaded from the Apple strore.

DON'T BUY

Valuation multiple's too high. Hardware is more of a risk. He can get similar growth elsewhere. Not sure they're at the front of AI or anywhere close. 

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

PAST TOP PICK
(A Top Pick Jun 17/25, Up 8.8%)Stockchase Research Editor: Michael O'Reilly

Our PAST TOP PICK with AAPL is progressing well.  To remain disciplined, we recommend trailing up the stop (from $150) to $175 at this time.  

BUY

He bought more Apple. Doesn't know what they will do with AI, but is certain they will do something. Maybe they buy Perplexity, which would be a fine way to interface with AI. He sold this at $247.50, and looks attractive at $200. He's been rebuying this at an average cost of $209, and collected option premiums and small dividend.

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TOP PICK

Apple Inc. is one of the world's largest and most influential technology companies, known for its innovative products such as the iPhone, iPad, Mac computers, and its growing ecosystem of services including Apple Music, Apple TV+, and iCloud. With a market capitalization exceeding $2 trillion, Apple has a significant presence in every facet of consumer electronics and services. The company's commitment to sustainability, technological advancements, and customer-centric approach has fostered strong brand loyalty and consistent revenue growth. Social media mentions are up 17.3% in the past 24h.

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