Apple Inc (AAPL)

Those who say trade it, don't own it, got blown out today as Apple rallied 4.31%. The new iPhone launch, including China, is doing well. Don't get fooled by the market naysayers. Own it, don't trade it.

He owns a number of the bigger companies but not Apple even though he feels pretty sure it will continue to be a dominant player in the cell phone space. However technologies do change. He prefers Amazon and Microsoft in the mega cap space since they should do a little better in the long term.

Shares are down after the latest iPhone announcement. Historically, though, shares rise 13% on aaverage immediately after the previous 5 iPhone roll-outs.

Though a great company, the single-digit growth doesn't justify a mid-30s PE.

On Tuesday, they roll out the iPhone 17 and he likes what he's hearing about them. But Wall Street doesn't seem to care. Own it, don't trade it. Is up only 7.78% the past year, trailing the S&P, but doesn't bother him. Is up 41% since the April low, back in the good graces of Trump. Apple sales are growing again. Remains a huge position of his.

Dumping a high-growth tech stock then planning to buy back at a lower price is a lot harder than you think. Apple is a classic example. Shares fell this year, because Apple lacks an AI strategy. Selling the best-selling iPhone stock to buy it back later is a mug's game.

Sat out capex on data centres and infrastructure that's depleting other companies' cash balances. Time will tell whether this was a good move or not. The big capex spend may not have been the most efficient use of capital. 

Core company beliefs are free cashflow and earnings. Consistently buys back shares, which enhances return to shareholders. Apple owns the end consumer. Don't count it out yet.

She added around $210-215. Their earnings call was excellent. Growth is only 2%, but topline was much better. The iPhone 17 will be a better roll-out than the 16, given the AI presence, and Apple continues to do well in China, especially the Mac. The negativity over Apple is over. Buy dips.

A trade, not a long-term investment. He trimmed it, because he's been buying higher from $206, and will sell when he sees exhaustion in shares. $235 was a temporary ceiling, so he took some profits (sold half his position). He doesn't look at prices, but how the stock reacts to the overall environment. Is purely a trade.

Usually, they allow others to invest in new technologies, let's them make the mistakes, then Apple enters to capture the entire space, as in music and the phone. He expects the same game plan with AI. This strategy is already baked into the shares. The PE is richly valued. Part of this comes to shifting services to 28% of their overall business, a high-margin business, including their app store. And the app store will be their entry into AI. Over 20 years, the shares have seen good and bad times, including three 50% drops. Recent revenue and earnings growth has been poor, so you need faith for the long run.

The tariffs don't change the long-term strategy of owning Apple. Its valuation is smack in the middle of its range of recent years, neither cheap nor expensive. You can start building a position now and take your time adding more.