Opinions
Bill Baruch, Founder, Blue Line Capital
Apple Inc
AAPL-Q
BUY
Aug 15, 2025
Stock price when the opinion was issued
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Premium contentApple's revenue for the last quarter stood at $94 billion. This reflects a decrease of 1.39% from the previous quarter, indicating some short-term concerns about sustained growth. However, compared to the same quarter last year, there is a promising increase of 9.63%, pointing towards positive year-over-year growth that suggests underlying business strength. Social media mentions are up 53.1% in the past 24h.
Premium contentApple EBITDA for the last quarter was $28 billion, which represents a significant decrease of 13.08% compared to the previous quarter. While this is concerning, it is only a slight 0.61% decrease compared to the same quarter last year, which could suggest some stability over a more extended period. Social media mentions are up 23% in the past 24h.
Premium contentOn Tuesday, they roll out the iPhone 17 and he likes what he's hearing about them. But Wall Street doesn't seem to care. Own it, don't trade it. Is up only 7.78% the past year, trailing the S&P, but doesn't bother him. Is up 41% since the April low, back in the good graces of Trump. Apple sales are growing again. Remains a huge position of his.
He owns a number of the bigger companies but not Apple even though he feels pretty sure it will continue to be a dominant player in the cell phone space. However technologies do change. He prefers Amazon and Microsoft in the mega cap space since they should do a little better in the long term.
Premium contentApple reported a revenue of 94B, which is a -1.4% change from the previous quarter. An increase in revenue typically indicates growing demand for the company's products or services. A decline in revenue can be concerning, as it might indicate reduced sales or challenges in the market. It's important to investigate further to understand the underlying causes. Social media mentions are up 36.2% in the past 24h.
Is adding to his position, being underweight. He wants to buy more at $190-195, but today's tariff report produced enough negativity (down over 2%) to add shares. Apple can hold its ground in a sideways/down market. There are many questions about tariffs going forward. Today was the first of three tranches of buying.